New partnership enhances beef and dairy genetics in

27 January 2015
A new partnership marketing an elite range of dairy and beef sires throughout
Australia has been formed by Cogent Breeding Ltd and Universal Sires Australia.
The partnership, which continues Cogent’s long-standing commitment to supply
British genetics to Australia, will give farmers access to world-leading sires
across a diverse range of breeds, in both sexed and conventional semen.
Andy Smith, Australia and Pacific Markets Sales Manager at Cogent, said: “I am
delighted that more producers throughout Australia will have access to Cogent’s
elite product line up. Cogent was the first company to distribute sexed semen to
Australia in 2001 and since then we have combined this technology with some of
the most sought after bloodlines, including the best supersire son in the world,
Cogent Supershot.
“The partnership with Universal Sires Australia demonstrates Cogent’s
commitment to become the leading supplier of high-quality bovine genetics and
enables us to provide a superior service alongside a wider range of genomic and
proven, market-leading bulls.”
Peter Semmens, owner of Universal Sires Australia commented: “We are
committed to the advancement of dairy genetics in Australia. By sourcing
genetics from around the world we enable Australian dairy farmers to choose
genetics from a wide variety of elite globally proven and genomic bulls. Universal
Sires are delighted to accept the appointment as distributor for Cogent and look
forward to refocusing the product, aligning it with the needs of today’s
discerning dairy farmers.”
Peter also commented: “I have been highly impressed with the vision of Cogent
and the support offered for the product towards what is one of the strongest
line-ups of both proven and genomic bulls available in the world. Our aim is to
use product proven and genomic bulls that suit our customers’ needs, and this is
what Cogent can supply.”
- Ends Notes to editors
 Cogent is the pioneering business behind sexed semen technology and supply and is the
UK market leader. It is wholly owned by the Grosvenor Estate, and from its headquarters
on the Grosvenor Estate in Cheshire, has established a market-leading reputation for its
world-class UK breeding programme.
 Cogent's distinguished selection of high reliability UK proven bulls offers dairy and beef
farmers an unprecedented combination of production, type and value.
 Universal Sires Australia, Peter Semmens phone 0488 404 373
For more information, please contact Angela Rogers on 01244 622069 or via email at
Issued by Paul Jennings, Agribusiness Communications Ltd
Tel: 01694 731777 E-mail:
The text from this news release can be downloaded directly from the ABC Press Centre at