PRESS RELEASE 23 April 2014 7 May 2014 Herbie extends Saler choices within Cogent’s Signature Beef range Cogent has added the Saler sire Bacardi Herbie to its Signature Beef range of bulls, with semen available as sexed or conventional to give the widest choice yet for this versatile breed. Sired by Cleuchhead Yoda out of Cleuchhead Delilah 2nd, Herbie has a pedigree offering strong maternal traits giving him great potential as a sire of suckler herd replacements for pedigree and commercial producers. He also has potential to produce progeny for finishing, having strong carcase traits and the ability to enhance fleshing. “Herbie displays the credentials to transmit exceptional milking ability and good width at the pelvis for easy calving and hence has the potential to breed excellent replacements,” explains Cogent Beef Sire Analyst Boomer Birch. “His ability to also produce quality calves for finishing gives him real versatility. “The Saler is known for its ability to do well in difficult environmental conditions but is equally well adapted to provide economic performance in a wide range of UK beef suckler situations. Herbie is one of three Saler sires now in the Cogent stud and – with the added benefit of sexed semen – we now have our most comprehensive selection yet for this breed.” Cogent’s Signature Beef range is geared to the requirements of all pedigree and commercial beef producers, providing breed-leading genetics from all the main breeds. More information is available at www.cogentuk.com or by calling freephone 0800 783 7258. - Ends - Notes to editors Two photos of Bacardi Herbie are attached. Cogent is the pioneering business behind sexed semen technology and supply and is the UK market leader. It is wholly owned by the Grosvenor Estate, and from its headquarters on the Grosvenor Estate in Cheshire, has established a market-leading reputation for its world-class UK breeding programme. Cogent's distinguished selection of high reliability UK proven bulls offers dairy and beef farmers an unprecedented combination of production, type and value. In 2011, Cogent acquired the business and marketing rights of World Wide Sires UK, the highly-regarded cattle-breeding business, and Dairy Daughters, the UK’s first direct supplier of Holstein semen. These businesses remain a key part of the Cogent business, and Cogent remains the exclusive supplier of WWS US products in the UK. For more information, please contact Catherine Jackson on 01244 622 074 or via email at catherine.jackson@cogentuk.com The text from this news release can be downloaded directly from the Agriculture/Livestock section of the ABC (Agribusiness Communications Ltd) Press Centre at www.abccomms.co.uk