Great Lakes Institute of Management
Chennai Campus: Dr Bala V Balachandran campus, ECR Road, Chennai
Gurgaon Campus: 815, Udyog Vihar Phase 5, Gurgaon
www.greatlakes.edu.in
POST GRADUATE PROGRAM IN BUSINESS ANALYTICS
PROGRAM CURRICULUM
Great Lakes’ Post Graduate Program in Business Analytics (PGPBA) is designed to enable
professionals acquire key skill sets that can help them transition their careers to business and
managerial roles in the Analytics Industry.
In order to achieve this learning outcome, the
program is structured on the following three key pillars that make the program unique and
highly industry relevant:
PGPBA CURRICULUM LANDSCAPE
Business Foundation
Analytical Techniques
Industry Exposure
• Basics of Management
• Delivered by senior Great
Lakes faculty
• Coverage includes
Marketing, Finance,
Supply Chain and
Statistics
• In depth study of analytical
tools and techniques
• Delivered by industry and
Great Lakes faculty
• Application oriented
pedagogy through data
sets, assignments and
case studies
• Exposure on SAS & R
using virtual lab
• Industry led modules in
various domains of
analytics
• Coverage includes Retail
analytics, Financial
analytics, Healthcare,
Supply chain, Telecom
and Web & Social media
analytics
• Evaluation of candidates
by industry professionals
• Industry mentored project
• About 50% of classroom
contact sessions delivered
by industry
Note: The course wise details of PGPBA have been delineated overleaf.
Website: http://pgpba.greatlakes.edu.in
|
Phone: 087506-48238
email: pgpba@greatlakes.edu.in
Great
Lakes
Institute of| Management
Chennai Campus: Dr Bala V Balachandran campus, ECR Road, Chennai
Gurgaon Campus: 815, Udyog Vihar Phase 5, Gurgaon
www.greatlakes.edu.in
PGP-BA Course List
CLASSROOM SESSIONS
Module
Courses
Coverage
Introduction to Accounting
Introduction to Finance
Financial Statement
Analysis
Understanding & Interpreting Financial
statements
Ratio analysis
Assignment using Excel
Introduction to Marketing
Basic Marketing Techniques using case studies
Business
Marketing and CRM
Consumer Behavior process
Introduction to CRM
Foundation
Applications of CRM using case studies
Introduction to Supply Chain Management
Supply chain and
Logistics
Inventory Management
Supply chain planning
Forecasting and other models
Evaluation using excel based assignment
Introduction to internet and mobile commerce
Digital commerce
e-Marketing case study
e-Logistics case study
Description & Visualization
Decision analysis
Introduction to
Statistical
Statistics
Probability Theory
Distribution
Hypothesis Testing & Estimation
Techniques
ANOVA and its applications
Applied Business
Statistics
Website: http://pgpba.greatlakes.edu.in
|
Mathematical statistics
Moment Generation functions
Chevy Chase inequality
Phone: 087506-48238
|
email: pgpba@greatlakes.edu.in
Website: http://pgpba.greatlakes.edu.in
|
Phone: 087506-48238
|
email: pgpba@greatlakes.edu.in
PGP-BA Course List
CLASSROOM SESSIONS
Module
Courses
Coverage
Database management - Big Data & Cloud
Data Management
Computing
Data warehouses & OLAP
Cluster analysis
Business
Decision Trees
Intelligence
Data Mining
Neural Networks
Genetic algorithms
Association analytics
Market basket analysis
Regression Modeling-Concepts and Applications
Dummy Regression for categorical independent
variables
Application of Regression in Estimation and
Regression
Forecasting
Application of Regression in Conjoint Analysis
for Co-Creation
Linear and multivariate regression
Predictive
Binary dependent variable regression - Logistic,
Modeling
Probit, Tobit
Classification and Prediction using Discriminant
Analysis
Classification and Prediction using Neural
Predictive Modeling
Network
Time Series
Panel Data
Applications in Industry
Linear Programming
Optimization
&
Visualization
Non Linear Programming
Optimization Modeling Integer Programming
Mixed Integer Linear Programming
Mixed Integer Non Linear Programming
Dynamic Optimization
Applications in Industry
Data characteristics and dimensions
Data visualization
Visualization Techniques
Assignments using Tableau
PGP-BA Course List
CLASSROOM SESSIONS
Module
Courses
Coverage
Overview of data management and analytical
techniques specific to domain
Marketing analytics
Market Segmentation
Product Positioning
Market Basket Analysis
Delivered by industry partner
Overview of data management and analytical
techniques specific to domain
Supply Chain Optimization
Operations analytics
Industry Led
Demand Forecasting
Process Capability
Inventory Management
Modules
Transportation and Transshipment Optimization
Delivered by industry partner
Overview of data management and analytical
techniques specific to domain
Credit Scoring for Loan Default Prediction
Portfolio Optimization
Finance analytics
Asset Liability Management for Banks
Bank Balance Sheet Optimization and Interest
Rate Risk
Cash Management Applications and Sources
and Uses of Cash
Delivered by industry partner
Activity Based Revenue Management and
Activity Based Information System
Pricing analytics
Demand Estimation
Quantifying the Relative Importance of the Key
Drivers for Pricing Decisions
Delivered by industry partner
Overview of data management and analytical
Web and social media
analytics
techniques specific to domain
Case studies on online marketing analytics and
cusomer lifetime value (for e-commerce)
Delivered by industry partner
Analytics applications
in other domains
Website: http://pgpba.greatlakes.edu.in
TOOLS TO BE COVERED
|
Health
Energy
Telecom
Phone: 087506-48238
|
email: pgpba@greatlakes.edu.in
PGPBA ONLINE SESSIONS
Module
Overview of analytics
Coverage
Analytics Methodology and Problem Definition
An Introduction to SAS : Data Import, Libraries, Set Up
Data Manipulation with SAS: Functions and Procedures
Business Statistics Part 1: Descriptive Statistics and Business
Introduction to SAS
Applications
Business Statistics Part 2: Random Variables, Probability
Distributions, Hypothesis Testing for Business
Assignment using virtual lab
Data Exploration for Business Analytics
Basic Analytical
techniques
Data Preparation for Business Analytics
Modeling Techniques - Linear Regression SAS : Marketing
Effectiveness case study
Assignment using virtual lab
Modeling Techniques - Logistic Regression in SAS : Credit
Scoring case study
Advanced Analytical
techniques
Modeling Techniques - Clustering in SAS: Store Clustering
case study
Modeling Techniques: Decision Trees in SAS
Generating Business Insights from Models
Assignment using virtual lab
Retail Landscape
Retail Analytics
Retail Strategy
Application
Retail Business
Analytics in Retail
Intro to BFSI
Financial Analytics
Application
Data Structures in Financial Services
Marketing Analytics in Financial Services
Credit Risk Analytics in Financial Services
Fraud Analytics in Financial Services
SAS
Tableau
R
Capstone Project
Virtual Lab
Case studies/Assignments
Website: http://pgpba.greatlakes.edu.in
EXPERIENTIAL LEARNING
|
Phone: 087506-48238
|
email: pgpba@greatlakes.edu.in