FOR IMMEDIATE RELEASE - 10/05/2015
Kantar Retail and Content Analytics Announce Strategic
Partnership to Help Brands and Retailers Increase their eCommerce
Revenue
Boston and San Francisco, October 5th: Today, Kantar Retail, WPP’s global retail and
shopper specialists, announces its partnership with Content Analytics, a leading eCommerce
analytics and optimization firm.
This strategic partnership leverages Kantar Retail’s eCommerce thought leadership and
consulting capabilities with Content Analytics’ enterprise level analytic solutions to optimize
brands and retailers online presence and increase their eCommerce revenue. The Content
Analytics platform provides proactive content editing tools and real-time insights to brand,
supply chain and eCommerce managers to drive their online business.
Steve Pattinson, CEO of Kantar Retail Americas, said, “Content Analytics’ comprehensive suite
of product information management, out of stock reporting and pricing optimization tools provide
unparalleled capabilities for brands and retailers. Together with Kantar Retail’s insight and
consulting expertise, we are confident that this partnership will help our clients build their
businesses in this rapidly evolving space.”
"There is a rapidly growing focus toward online retail potential and its inherent challenges.
Brands are struggling to manage content and logistics across tens or even hundreds of
eCommerce platforms," added Kyle Turk, Business Development Director for Content Analytics.
"The partnership of Kantar Retail and Content Analytics provides a cohesive solution to help
both brands and retailers optimize and remain competitive.”
Content Analytics points to the importance of ‘Findability’ - a measure of visibility based on the
ease of locating products and of ‘Shopability’ - a measure of product page quality as it relates to
consumer conversion.
“Our mutual clients today need to understand what’s happening in eCommerce, why it’s
happening and what to do about it,” added Bryan Gildenberg, Kantar Retail’s Chief Knowledge
Officer. “The combined assets of Content Analytics and Kantar Retail are uniquely positioned to
guide and lead brands and retailers through the turbulent eCommerce ecosystem.”
David Feinleib, CEO of Content Analytics added, “We are excited to partner with Kantar Retail
so that together we can provide great solutions to both brand and retail clients, ultimately
improving everyone’s bottom line.”
ENDS
About Kantar Retail: We are the retail and shopper specialists. We are a leading retail and
shopper insight, consulting and analytics and technology business, part of Kantar Group, the
data investment management division of WPP. We work with leading brand manufacturers and
retailers to help them sell more effectively and profitably. At Kantar Retail we track and forecast
over 1000 retailers globally and have purchase data on over 200 million shoppers. Amongst our
market leading reports are the annual PoweRanking® survey and the Digital Power Study.
Kantar Retail works with over 400 clients and has 26 offices in 15 markets around the globe.
For further information, please visit www.kantarretail.com, or find us on Twitter and LinkedIn.
About Content Analytics: Content Analytics provides deep insight into on-site search
rankings, content quality, pricing, ratings, reviews, share of digital shelf, out-of-stock items, and
much more to facilitate optimization and ultimately increase sales. For further information,
please visit www.contentanalyticsinc.com.
Contact for Kantar Retail:
Victoria Powsey
Global Communications Manager
Office: +44 (0) 1372 825 391
E-mail: victoria.powsey@kantarretail.com
Contact for Content Analytics:
Kyle Turk
Business Development Director
415.832.9000
kyle@contentanalyticsinc.com
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