Kroger SuperSession
Cincinnati, OH | March 20-22
Schedule at a Glance
Mar 20
NEW
Digital’s Impact on the Future
Store (8a-12p)
NEW
Shopper Behavior 2012 (1p-5p)
Mar 21 NEWThe Context for Kroger:
Grocery 2017 (8a-12p)
Kroger’s Future Position and Direction: Critically
Important to Your Business
Kroger is maintaining its strong leadership in the supermarket
channel, outperforming core competitors with a reinforced value
position and a best-in-class level of shopper understanding. Yet
questions remain about whether its current strategy can be a
sustainable, long-term defense. Kroger’s future growth relies on
rejecting complacency:
ƒƒ How might Kroger react to a Walmart that invests in heavily in its
Walmart Market format?
ƒƒ Do small format stores represent a significant threat to Kroger
sales?
NEW
Kroger Boot Camp (1p-5p)
NEW
Kroger for Veterans (1p-5p)
Mar 22 NEWRetailer Team Management
(8a-12p)
Logistics
Hyatt Regency Cincinnati
151 West 5th Street
Cincinnati, OH 45202
(P): 513.354.4072
Room rate: USD129
Cut-off date: 2/27/2012
For More Information & Registration
EmailCustomerService@KantarRetailIQ.com
ƒƒ Will a shopper who continues to move toward more frequent
Web KantarRetailIQ.com/Events
smaller trips see as much value in Kroger going forward?
Call +1.617.588.4100
ƒƒ How is the shopper information system expanding and changing
at Kroger?
ƒƒ Is Kroger prepared for the new digital challenge? Will it
successfully counteract unaccustomed new competition, such as
online and mobile commerce players stealing key trip drivers?
Kantar Retail Events / Thought Leadership Grounded In Fact
Half Day Rate USD 895
Full Day Rate
USD 1650
Multi-day/multi-seat rates available. Please
contact Kantar Retail for details. Kantar Retail
accepts Visa, MasterCard, Discover, and
American Express.
Specific,
Relevant,
Actionable
© 2011 Kantar
Retail
/ Nov 11 Recommendations | Cutting Edge Insight | Unparalled Channel and Retailer Overviews | Worldclass Speakers
Kroger SuperSession
Cincinnati, OH | March 20-22
March 20 / NEWDigital’s Impact on the Future Store
(8a-12p)
The explosion of eCommerce and digital media has
led some to speculate whether the brick-and-mortar
store will survive. Though there are a group of retailers
clinging to outmoded store models, others are investing
in evolving the role of the physical outlet to serve the
next generation of shopper. As we shift to a true multichannel /multi-format environment, there will be
profound implications for how retailers and suppliers
leverage the store over the next decade.
In this session, Kantar Retail will outline how digital
will impact the store of the future and dissect how the
physical store is evolving to fit a new role in our changing
retail landscape.
ƒƒ Understand the role of the store in a shopper’s
evolving digital path to purchase
ƒƒ Compare and contrast best practice examples of
using the store to meet digital expectations of brands
and shoppers
ƒƒ Identify the structural barriers within your retail
customers that must change to enable an integrated
approach to meeting shoppers’ needs
ƒƒ Determine whether in–store assortment will need to
change to compliment a multi-channel portfolio
ƒƒ Define the role of your category in driving traffic to
the future store
ƒƒ Bring cutting-edge frameworks back to your
team and help your company align to the changing
requirements of brand and trade marketing on the
store of the future
ƒƒ Fewer shoppers make a weekly grocery stock-up trip, but
trips to satisfy immediate consumption needs and fill-in
are growing
ƒƒ Nearly one in five shop weekly at Amazon.com (for Gen Y,
the equivalent number is more than one in four)
ƒƒ More than a quarter of shoppers rate the value offered by
Walmart today as worse than a year ago
Leveraging recent findings from Kantar Retail’s ongoing
ShopperScape® survey of primary household shoppers,
Mary Brett Whitfield pinpoints shifts in shopping routines
and spending intentions, maps out the latest shopping
trends (including how shopper attitudes about health and
wellness influence shopping behaviors), and describes
how digital tools and technology are changing the
dynamics of shopping.
March 21 / NEW The Context for Kroger: Grocery 2017
(8a-12p)
Large-scale shifts in shopper behavior, macroeconomics,
and the intensity and source of competition will challenge
any retailer who fails to adapt rapidly. This portion of
the day explores the key things--happening outside
of Kroger--that will change the marketplace in a
challenging way (in both the short- and the long-term),
while extending and applying some of the lessons of the
prior day’s discussions to the future of supermarkets:
ƒƒ Understand the impact of a slow-growth economy on
supermarket retail; examine how macroeconomics are
shaping the consumer landscape
ƒƒ Gain insight into the dynamic shopping patterns that
influence trips and how retailers are evolving strategies to
react
ƒƒ Benchmark Kroger to other customers – from smaller to
March 20 / NEWShopper Behavior 2012 (1p-5p)
At an unprecedented pace, shoppers are changing how,
where, and why they shop. The need for rich and timely
shopper insights continues to be critical. Among the
most significant developments in the dynamic shopper
landscape:
© 2011 Kantar Retail / Nov 11
larger stores, identify the emerging patterns of success
and discuss how prepared Kroger is to respond
ƒƒ Navigate through our growth forecasts across channels
and retailers and evaluate how well Kroger might maintain
its position within your company as a strategic partner
Kroger SuperSession
Cincinnati, OH | March 20-22
March 21 / NEWKroger Boot Camp (1p-5p)
March 21 / NEWKroger for Veterans (1p-5p)
The complexity of Kroger--its various banners and the
many ways it achieves such solid performance, year
over year--can be intimidating to suppliers who don’t
have experience on the account. Kantar Retail offers
this solid, thorough survey course on Kroger to enhance
the understanding of team members with less than two
years on the account, or to provide a solid refresher to
those who want one. Senior Analyst Mike Paglia will
review Kroger’s structure and organization, the evolution
of its current strategy, and the key information you
should have to gain deeper knowledge of this strategic
customer in the shortest possible time.
This workshop is designed for team leaders and those
with key leadership roles calling on Kroger—executives
who understand the facts of the customer, but want to
evaluate the strengths and weaknesses of the retailer
on a strategic level. Join John Rand, Kantar Retail’s
“Grocery Guru”, as he pushes beyond the facts to a deep
interactive discussion of Kroger and the factors that will
drive change (however slowly!) at the customer level, and
highlights the factors that must be considered by your
senior company leaders as they evolve the total strategy
for U.S. retailing.
ƒƒ Explore the retailer’s performance to date and discuss
Kantar Retail’s forecast for Kroger
ƒƒ Review how Kroger’s finances vary from other customers
and impact its strategies
ƒƒ Take a deep dive into the Kroger brand, how it is expressed
to shoppers, and how you can connect to it
ƒƒ Uncover the impact of dunnhumby and examine how it
has changed the strategies and actions of Kroger and its
suppliers
ƒƒ Map out Kroger’s operations, compare and contrast its
core banners, and take a look at how leading suppliers
navigate the complexity of merchandising and assortment
at Kroger
This class is intended to be highly interactive and clients
who attend should be comfortable with open discussion.
ƒƒ Define the key barriers – internal and external – to
success at Kroger
ƒƒ Focus on the latest developments at Kroger and what they
tell us about Kroger’s direction for the future
ƒƒ Assess whether Kroger’s slow response to digital and
mobile capabilities--and e-commerce—is a major threat
to the retailer’s performance going forward. Outline ways
to express the risks to the customer and form a cohesive
strategy.
ƒƒ Small stores are opening all over the U.S. – consider what
Kroger’s response should be.
ƒƒ Contemplate best practice (strategy and tactics!) for a
team leader presenting the case for Kroger investment
internally to his/her own company
ƒƒ Dissect the skills and capabilities your team will have to
add to be successful over the next year…and the next 5
years.
© 2011 Kantar Retail / Nov 11
Kroger SuperSession
Cincinnati, OH | March 20-22
March 22 / NEWRetailer Team Management in the 21st
Century: A Core Curriculum Course (8a-12p)
So much has changed in retailing—media and brand
communication, new sources of data and analysis, shopper
behavior, economic landscapes— even the very format of stores
themselves. All these changes have an impact on what retailers
expect from suppliers, and on how suppliers can profitably
execute a retailer sales plan. Drawing on Kantar Retail’s ability
to benchmark and understand the retail landscape, we will lead a
workshop and discussion on the critical factors of team leadership
at the account level, look at the parts of sales team management
that have changed and will continue to change, and review the
pieces that are still the same.
About Kantar Retail
Kantar Retail is an insight and consulting
business that delivers a competitive advantage
to clients through forward-looking insight,
proven advisory and transformative education.
The end result is enhanced revenue and
profitability for our clients. By combining the
resources of MVI, Glendinning, Cannondale,
and Retail Forward, we can solve client
issues from strategic to tactical and provide
organizations with the skills and capabilities to
act. We offer clients better internal alignment
and project efficiency, from insight through
strategy to activation, and across marketing
through category to sales.
ƒƒ Gain a fundamental understanding of how the sales call of the future
requires a deeper and more complex engagement with customers
ƒƒ Review trade marketing trends and compare your own company’s
ideas to the changing expectations of customers across the industry
ƒƒ Take the opportunity to benchmark your scorecards and discuss how
they drive good business practices and how they might change and
improve
ƒƒ Analyze the core of a good sales relationship and contrast how a
presentation might look in the future as compared to the past
Kantar Retail ShareGroups
Kantar Retail has a ShareGroup focused on
the Grocery Channel. Key Suppliers meet to
share common challenges and opportunities
as well as Best in Class practices. The
Grocery channel ShareGroup will meet June
20-21 in San Francisco, CA. Please contact
Steve Meehan at steve.meehan@kantarretail.
com or at 800-370-3261
Session fee includes continental breakfast and lunch
each day and hard copies of relevant Kantar Retail
training outlines. Cancellations received in writing
10 days before the program will qualify for a credit
on a future Kantar Retail program. Substitutions
must be communicated and are allowed at any
time. Kantar Retail is unable to issue refunds for
cancellations. If, due to travel restrictions, security
issues or other business reasons, Kantar Retail
determines that it is not preferable to deliver its
traditional classroom programs (such as Workshops
and Forums), Kantar Retail reserves the right to
substitute comparable, alternative learning systems
(such as interactive Webcasts) in their place. Content
Speakers and topics subject to change. Kantar Retail
specifically disclaims any liability for the editorial
content of the presentations made by non-Kantar
Retail speakers, which wholly originates with the
speakers. The analysis and conclusions presented
by Kantar Retail represent the opinions of the
company. The views expressed do not necessarily
reflect those of the retailers under discussion, nor
are they endorsed or otherwise supported by the
management of those retailers. Sessions may be
taped by Kantar Retail for internal training purposes.
© 2011 Kantar Retail / Nov 11