Press release :
Great vitality among regional collectives inside french pavilion at Beautyworld
Middle East 2015
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From May 26 th to 28 th -
United Arab Emirates; May 2015 - 101 French businesses will exhibit at the Pavilion organised by
BUSINESS FRANCE at the BEAUTYWORLD MIDDLE EAST tradeshow from May 26 th to 28th, 2015. This
year brings 3 regional collectives who stand out thanks to the dynamism and maturity they
demonstrate in terms of exports: those passionate defenders of products Made in France are there to
ensure that quality and innovation springs from creators across the entire country.
While the Saudi market is currently one of the Middle East’s largest cosmetics markets, this renewed
vitality is affecting all countries in the area. The use of skincare products and sales are on the rise; there
is a significant enhancement going on, which is an ideal situation for French companies, who are regular
exhibitors at Beautyworld. In a nod to the upcoming opening of the Louvre Abu Dhabi, the Pavilion will
feature a décor underlining the privileged cultural and economic relations between both nations, not to
mention the concept of interculturalism between the West, the Middle East and Asia.
The Brittany Collective draws the power of its unique expertise from the sourcing and processing of
natural raw materials from the sea. The R&D laboratories and production units simply excel in their
formulations for makeup, solar protection and body care. Some of the cosmetics designers and
subcontractors are specialised in processing powders using micronisation, in the manufacture of peel-off
masks and in innovative ingredients like natural pigments, as well as in finished products made from
seaweed, intended for spas.
The Corsican delegation too relies on its natural assets. The local fauna and plant life provide
remarkable active principles to develop lines of high-quality care products. Immortelle de Corse, plants
and citrus picked in the scrubland… they all possess outstanding properties. On the basis of ancestral
formulations from the traditional Mediterranean pharmacopeia, the Island’s companies have developed
primordial plant extracts and elixirs. Essential oils and plant oils, 100% pure and natural, royal jelly and
honey as well as goat’s milk all play their part in skincare and beauty. Organic, natural ingredients are
guaranteed to be free of artificial colouring, mineral oil, animal raw materials and pesticides.
The Cosmetic Valley companies also enjoy a natural setting in keeping with the sector: natural
cosmetics, anti-aging and anti-wrinkle products made from grapevine, pure water from the Alps blended
with plant oils and ingredients by master soap-making craftsmen. The tradeshow is also an opportunity
to launch new, exceptional products: an anti-aging product whose effectiveness was proven
scientifically ex vivo on human skin explants; the world’s first active molecule, stemming from magnolia,
with beneficial effects on male skin. A wide diversity of innovations will be on display side by side:
perfume, baby dermo-cosmetics, natural cosmetics with an Oriental touch, and custom packaging for
cosmetics and perfume.
All those companies at hand in the French Pavilion represent a range of resources contributing to
regional economic growth in an environmentally-responsible way. As major suppliers to the cosmetics
industry and to the leading beauty brands worldwide, the cutting-edge cosmetics and high-tech care
sectors provide a remarkable diversity of products that are increasingly innovative, ecological and
organic.
Business France in the United Arab Emirates
Communications and press office
Tel. : +971 (0)4 408 49 69 - Fax : +971 (0)4 408 49 98 - +971 (0)55 478 3215
Business France is an executive agency of the French government – SIRET 451 93 O51 OOO52 – APE 8413 Z
ABOUT BUSINESS FRANCE:
Business France is the national agency supporting the international development of the French
economy, responsible for fostering export growth by French businesses, as well as promoting and
facilitating international investment in France.
It promotes France’s companies, business image and nationwide attractiveness as an investment
location, and also runs the VIE international internship program.
Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency,
Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who
work with a network of public- and private-sector partners.
For further information, please visit: www.businessfrance.fr
CONTACTS:
Marie-Christine Thumerel
Project manager BUSINESS France – Hall 2 Booth S2C32
Tel.: +33 1.40.73.31.11
E-mail: marie-christine.thumerel@businessfrance.fr
Miryem Oukas Messidi
Head of communications – Press office & Regional Development
GCC - Egypt - Lebanon
Tél. : + 971 (0)4 408 49 69
Mobile: +971 (0)55 478 32 15
Mail : miryem.oukasmessidi@businessfrance.fr
Business France Dubai –
French Embassy in the United Arab Emirates
Al Habtoor Business Tower, 24th floor - Dubai Marina
www.businessfrance.fr
@BF_MiddleEast
Business France in the United Arab Emirates
Communications and press office
Tel. : +971 (0)4 408 49 69 - Fax : +971 (0)4 408 49 98 - +971 (0)55 478 3215
Business France is an executive agency of the French government – SIRET 451 93 O51 OOO52 – APE 8413 Z