Who
Jay Love
What
I’m a copywriter and creative director with 15 years’ experience serving national and
local brands within the energy, financial and technical markets. My talents include
print, Web, direct, PR, collaterals, corporate communications and broadcast. I’m an
able brand developer, project manager and presenter. There are also those SEO and
social-media things. I’ve done that too. See my portfolio at jaylove-copywriter.com.
Why
I’ve had many new beginnings in my life. And through these changes, I’ve improved.
I’m a better writer. I’m better at spotting the big idea. Better at choosing battles.
And better at managing campaigns, myself and others. I’m looking to join an ad agency
or in-house marketing shop that places high value on brand innovation.
How
BS / Journalism, 1990
Texas A&M University / College Station
MBA / Business Management, 2006
University of Phoenix / Tampa
When
Copywriter / 2011 - 2013
TAG Worldwide/The Box – Houston, Direct Energy, CPL Retail Energy, WTU Retail Energy
Responsibilities: Create print, Web, DM, broadcast and radio campaigns
Managing Editor / 2010 – 2011
Kelsey-Seybold Clinic, Houston
Responsibilities: Produce monthly newsletter, corporate communications, collaterals
Creative Director / Copywriter, 2008 – 2010
STOVE Branding and Marketing – Freelance Partnership, Saint Petersburg
Clientele: Time Warner Cable, Bright House Network, HSN, Love A Child, Exum Energy
Creative Director, 2007 – 2008
Raymond James Marketing / Saint Petersburg
Clientele: Raymond James Financial Services, RJ Independent Financial Advisors
Creative Director / Copywriter, 2005 – 2007
PrimeNet, Direct Marketing / Clearwater
Clientele: Ameriprise, New York Life, Dairy Queen
Senior Content Producer, 2002 – 2005
Home Shopping Network / Clearwater
Clientele: Wolfgang Puck, Suzanne Somers, Raquel Welch, Lauren Hutton, Tony Little
Associate Creative Director, 2000 – 2001
J. Walter Thompson / Houston
Clientele: Continental Airlines, Compaq, Texas Instruments, Shell, FedEx
Copywriter, 1997 – 2000
Rives Carlberg, Bernard Hodes Group / Houston
Clientele: Compaq, KFC, Foley’s, Dell, First USA, Kellogg’s, Houston Cellular
Copywriter / Account Executive, 1994 – 1997
Ford Advertising / Houston
Clientele: Shell, Mobil, Exxon, Chevron, Houston Cellular
Where
713-427-2356, jaylove-copywriter.com, jay@jaylove-copywriter.com
Jay Love’s Experience Summary (p. 1/3)
Brand Management and Marketing
I have 15-years' ad-agency and client-side-marketing experience serving national
brands. This includes project-management, concepting, copywriting and creative
direction. My work features print, Web, direct, corporate communications, radio,
broadcast, outdoor and other collaterals representing clientele such as Microsoft,
Time Warner, Shell, Exxon, Direct Energy, Continental Airlines, Raymond James,
Ameriprise, Kellogg's, Compaq and Home Shopping Network. My ad-agency tenures
include J. Walter Thompson, McCann-Erickson and Bernard Hodes Group. I have eight
years’ experience managing creative personnel, leading projects across departments
and giving presentations to large groups and valuable clientele.
Creative Management
I have eight years’ experience in creative management. Most prominently, I was the
editorial creative director of Raymond James Marketing. This role found me managing
three writers, four graphic designers and two videographer-audio specialists.
Ongoing projects included print, Web, direct mail, newsletters, corporate
communications and audio/visual productions. I represented the creative department
and supported business goals through client interaction, campaign presentations,
needs analysis and brand development.
Prior to this, I was the creative director of the direct-marketing agency PrimeNet.
I managed three graphic designers and all creative projects – from initial concept
to finished deliverables. I also managed all correspondence between company
directors and external clients. This responsibility included departmental budgets,
compensation rates, P&L statements and project ROI. I also have experience making
critical staffing decisions such as hiring, retention efforts and terminations, when
necessary. Furthermore, I spearheaded a lucrative time-management initiative by
which the company could collect for specific creative aspects such as concepting,
art direction, illustration, copywriting and production. This new initiative
required my leadership through the cultural shifts for both internal departments and
clients.
While with J. Walter Thompson, I was the associate creative director of the B-to-B
group in Houston. As the senior creative person and copywriter, I directed three
artists and managed all campaigns as well as all client presentations. Through this,
I gained valuable insights directing creative personnel, managing multiple deadlines
and selling concepts to other department leaders as well as clients.
During my three-year tenure with the Home Shopping Network, I was the senior content
producer for HSN.com. This was an intensive project-management position where the
direction of six online storefronts containing thousands of retail products required
new presentations on a daily basis. This required the coordination, planning and
execution between several departments including merchandising, broadcast, creative,
programming, legal and IT. I was responsible for making it all happen efficiently
and timely.
Leadership Perspectives
My philosophy and style of leadership is very participative. I encourage a highperformance environment where ideas are openly exchanged and critically analyzed
through the perspective of the target audience. I appreciate the unique and diverse
personalities, which accompany a talented creative team. I have a flair for gaining
respect, maintaining morale, choosing battles and balancing fun. My subordinates and
peers always enjoy working with me and know my enthusiasm for success has everyone’s
gain in mind.
713-427-2356, jaylove-copywriter.com, jay@jaylove-copywriter.com
Jay Love’s Experience Summary (p. 2/3 cont.)
Creative Philosophy
I believe quality creative marketing is synonymous with effective problem solving.
It begins with an exploration of a brand and includes its special relevance to each
consumer in the target market. Once a refined purpose is established, I develop a
unique strategy and persuasive concept. This approach will use a clear, compelling
message designed with the unique ways in which graphics and content influence
individuals to take action.
Education: Communications and Management
I earned BS in Journalism from Texas A&M University and also hold an MBA in Business
Management from the University of Phoenix. My Master’s degree research consisted
primarily of critical thinking in management, personnel supervision and ethics in
business. My GPA is a 3.96 of 4.0.
Direct Marketing
Targeted promotions and measurable results have played critical roles in my work
with Direct Energy, Home Shopping Network, Raymond James, PrimeNet and SEO clients.
I have extensive experience creating personalized mailers, email blasts and
invitational letters for clients with massive demographic lists such as Time Warner
Cable, Chevrolet, Ameriprise and Compaq.
My direct-marketing experience also includes designing target-based campaigns
through innovative technologies such as Digital Variable Printing – where
personalized promotions are individually produced based on unique demographics of
individuals.
Web Development, e-Marketing and SEO
As the senior content manager for HSN.com, I managed the retail storefronts and
special e-marketing events for many online categories including Home, Health,
Electronics, Beauty, Jewelry and Cooking. These ongoing campaigns incorporated
unique feature pages, email blasts and other online events, which were monitored for
their search-engine effectiveness, click-through rates and profitability.
As an SEO copywriter, I have successfully created optimized content for many
technical and retail-oriented websites including attorneys, plastic manufacturers
and even a molecular-forensics laboratory. My Web-writing experience has included
copywriting that pays special attention to keyword use and search optimization.
Print
This has played a role at every point in my advertising career. As an experienced
copywriter, I clearly understand the concepting constraints of mediums such as
newspaper, magazine, outdoor, direct, point-of-purchase and other collaterals.
Radio and Broadcast
I have hands-on experience concepting, writing and screening talent for radio and
broadcast ads. This work includes directing and editing the final spots in the
studio. I enjoy these challenging mediums and appreciate creating audio and visual
imagery through unique situational concepts designed to sell. Also, as the creative
director of Raymond James Marketing, I managed a monthly audio production of
financial news updates from industry experts, used by Raymond James affiliates.
713-427-2356, jaylove-copywriter.com, jay@jaylove-copywriter.com
Jay Love’s Experience Summary (p. 3/3 cont.)
Corporate Communications
I have much experience researching, writing and producing newsletters, public
relations and other correspondence for major corporations. Most recently, I was the
managing editor of Kelsey-Seybold Clinic – producing monthly publications for
internal and external audiences. Most notably, I managed the community-relations
campaign for Shell Chemical in Houston for two years. This ongoing project included
the production of a monthly newsletter, media press releases and weekly
advertisements. Other corporate-communication opportunities have included major
brands such as Home Shopping Network, Raymond James Financial, Continental Airlines
and Bright House Networks. These experiences have given me the ability to forge
relationships with company management as well as community leaders – all while
remaining sensitive to high-profile corporate images.
It is also worth mentioning that I spent a year on the board of directors of the
Midwest Direct Marketing Association as the communications manager. This work
included producing its monthly newsletter and managing other membership
correspondence as well as budgets and administrative functions.
Portfolio
Please see jaylove-copywriter.com for samples of my work. If you would like to see
specific mediums, please let me know and I can forward additional samples including
printed articles, email campaigns, Websites, outdoor campaigns, corporate
collaterals as well as radio and broadcast samples. Thank you.
713-427-2356, jaylove-copywriter.com, jay@jaylove-copywriter.com