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Communicating at local level:

EU showcases, trends and tools

26 November 2015 (h 9.00 am- 5 pm)

Vilnius City Council Hall, Konstitucijos Ave. 3, Vilnius

Programme

Organisers: European Committee of the Regions and Association of Local Authorities of

Lithuania

Partner: City of Vilnius

9:00 Registration

Networking coffee

10:00 Opening addresses

Gintaras PALUCKAS Deputy Mayor of Vilnius

Roma ŽAKAITIENĖ, Director of the Association of Local Authorities in

Lithuania

10:20-12:00 Political debate: "How to connect the citizens with Europe?"

Moderator: Aurimas PEREDNIS, journalist

Panellists:

Mindaugas SINKEVIČIUS, Mayor of Jonava District Municipality and

Bureau Member of the European Committee of the Regions

Andres JAADLA, Member of Rakvere City Council, CoR alternate member of Estonian delegation

Daiva JAKAITĖ,

Head of the EP Information Office in Lithuania

Debate with participants

12:00- 13:00 Lunch (Vilnius City Municipality)

13:15-16:00 Workshop: Success stories, failures and trends for communication at

local level. Sharing EU practices

Moderator: Aurimas Perednis , journalist

Interventions:

Build a communication strategy at local level: trends, tools and actions

engage public audience on EU affairs - Tom De SMEDT, to

Communication officer , Directorate for communication -

Questions and answers

European Committee of the Regions

The storytelling techniques -innovative ways of spreading your message and getting a real debate with your citizens- best practises across EU -

Tony LOCKETT, Acting Head of the Communication Unit , Directorate

General for Regional and Urban Policy - European Commission

Questions and answers

How to make EU news local news - Understanding and working with

journalists, Andrew GARDNER, Press officer , Directorate for communication European Committee of the Regions

Questions and answers

14.45- 15.00

Coffee break

Political communication and crisis management: how to “translate” the

political message into the citizens’ language – Cormac SMITH, Senior

Communication Manager Westminster City Council and National

Chairman LG Communications

Questions and answers

Communicating locally- sharing good practices Vilija RAMANAUSKIENĖ

Adviser to Mayor of Alytus City Municipality

Questions and answers

16.00- 16.45 Open Debate- insights, ideas for success of communicating locally

16:45-17:00 Final remarks and Conclusions

Aurimas Perednis, journalist

*: names to be confirmed. Interpretation provided from/into English and Lithuanian

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