Non-profit Development, Sales and Marketing
Dynamic career reflecting outstanding performance and increased responsibility in sales, development and marketing in
both the corporate and non-profit sectors. An assertive departmental leader possessing excellent written and verbal
communication skills and a successful track record in corporate level account management, team management and
motivation, marketing, strategic planning and building critical relationships.
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Member/Corporate Relations
Corporate Fund Development
Program Management
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Consultative Sales
Contract Negotiation
Team Management
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Training & Development
Consensus Building
Cross Functional Communication
Professional Experience
Renegade Communications
2013
Hunt Valley, MD
Consultant - New Business Development
Project scope consisted of researching qualified sales leads and investigating marketing opportunities to grow the Cable
industry category and promote Renegade’s 25th Anniversary. Gathered business intelligence for agency account directors
to target specific industry categories such as: commercial services, network programming and advanced technology
vendors. Served as a liaison between Renegade Communications and industry associations; assessed new business,
marketing opportunities, sponsorship participation and membership.
Cable & Telecommunications Association for Marketing (CTAM)
National Harbor, MD
2005 - 2012
Director, Corporate Partnership Development (2008 - present)
Responsible for securing new corporate partners, marketing, retention and relationship management to a member base of
90 companies with an annual corporate fund goal of $1.43M. Sponsorship sales for CTAM “Wired” webcasts and
“Unplugged” local market events. Develop and present proposals and marketing materials outlining member benefits to
prospects. Present additional products and benefits to build value among current members and encourage active
engagement. Organize new member orientation events and recruit committee volunteers for the Corporate Initiatives
Program. Coordinate internal corporate partner acquisition efforts with individual membership, conference marketing and
media relations departments to ensure unified approach to the industry for member recruitment. On track to reach goal for
2012.
Key Achievements:
 130% to goal for 2011
 105% to goal for 2010
 110% to goal for 2009
Director, Affiliate Relations (2005 - 2008)
Led the overall operations of the Cable Mover Hotline and Steering Committee; serving as the program’s primary liaison
with committee volunteers to maximize utilization of the Cable Mover Hotline, a cooperative subscriber retention program.
Collaborated with program partners and provided strategic direction for the hotline and other mover marketing initiatives.
Developed the budget and marketing plan for the program and interfaced with call centers and industry marketing leaders
to improve quality, increase performance, implement and monitor compliance with best practices. Conducted onsite and
virtual training sessions nationally for over 40,000 customer service and sales representatives. Tracked, analyzed and
reported performance trends, developed SOPs, training support materials and quarterly newsletters. Managed the
creative development of direct mail and call center support collateral.
Key Achievements:
 Increased call volume by 41% from 2005-2008
 Increased call completion rates by 14% from 2005-2008
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Launched successful marketing campaigns in 2006, 2007 and 2008 to generate awareness among call center
representatives from 14 major cable companies.
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Developed strategic partnership with HGTV to increase awareness of Cable Mover Hotline; including selection of
national spokesperson, development of national consumer spots and participation in webcast aired nationwide to
customer service, sales and marketing leadership.
Viacom Inc. – BET Networks
Washington, DC
1993 - 2005
Director, Affiliate Sales & Marketing (1998 - 2005)
Developed the sales strategy to increase distribution of BET Networks in the U.S., Canada and the Caribbean with clients
such as Comcast, Time Warner, Cox, Charter, Bell South, Disney Home Satellite, HBO, Rogers and Shaw Cable.
Interfaced directly with C-level cable executives, negotiated affiliation agreements, managed key corporate and division
level accounts. Hired, trained and developed a team of 8 account managers, assigned annual subscriber goals, managed
regional budgets, provided quarterly sales plans, reports and projections to senior management. Assisted Senior Vice
President with development of commission/incentive plan and departmental restructure.
Key Achievements:
 Consistently surpassed aggressive regional sales goals: BET – 115% to goal (2004), 108% to goal (2003) and
130% to goal (2002). BET Jazz – 102% to goal (2004), 145% to goal (2003) and 125% to goal (2002)
 Simultaneously managed the Eastern and Central Regions which included 35 states and generated $95M in
revenue in 2004.
 Managed 70% of entire sales force during tenure and promoted several account representatives to the ranks of
manager and director.
Affiliate Sales Manager (1997 - 1998)
Responsible for new business development and increasing distribution with ancillary markets such as: wireless cable,
telephone companies, satellite providers and Canadian cable systems. Summarized and presented customized research
to illustrate BET’s value in the market; serviced existing affiliate base by conducting onsite product knowledge training
sessions and supporting various marketplace initiatives. Promoted to Director, Affiliates Sales & Marketing in 1998.
Key Achievements:
 Consistently surpassed assigned regional sales goals for BET, BET Jazz and Action Pay Per View.
 Negotiated profitable long-term affiliation agreements with system operators and satellite providers.
 Negotiated BET’s first major airline agreement with United Airlines, valued at $600,000 annually, increasing brand
awareness of all BET networks to 2.5 million passengers per year.
 Worked with grassroots organizations and government officials to lobby the Canadian Radio & Television
Commission (CRTC) for carriage of BET in Canada.
 Received award for Outstanding Sales Achievement and Outstanding Leadership in 1998
Sales & Marketing Coordinator, Eastern Region (1993 - 1997) – Promoted to Affiliate Sales Manager in 1997.
Education & Professional Training
University of Maryland, University College - Adelphi, MD
Major - Communications
Temple University - Philadelphia, PA
Major – Journalism
Executive Training and Development
 NAMIC Executive Leadership Development Program, UCLA Anderson Graduate School of Business (2001-2002)
 Negotiating and Decision Making, University of Chicago Graduate School of Business (1999)
 Buyer-Focused Sales Certification – Xerox Document University (1998)
Professional Memberships
Women in Cable & Telecommunications (WICT)
National Association of Multi-Ethnicity in Communications (NAMIC)