International Assembly for Collegiate Business Education
Public Disclosure
of Student Learning Form
Institution:
Husson University
Academic Business Unit:
College of Business
Academic Year:
2014-2015
International Assembly for Collegiate Business Education
11374 Strang Line Road
Lenexa, Kansas 66215
USA
Report of Student Learning and Achievement
Husson University
College of Business
For Academic Year:
2014-2015
Mission of the College of Business
The mission of the College of Business centers on professionalism by providing a quality, student centric, experiential education which allows for
critical, innovative and analytical abilities to develop. To achieve its mission, the College of Business develops and prepares the entrepreneurial
leader by instilling acumen and integrity for entering the global workforce.
Student Learning Assessment for B.S. Hospitality & Tourism Management
Intended Student Learning Outcomes for B.S. Hospitality & Tourism Management (General)
1. Students will explain the major concepts in the functional areas of accounting, marketing, finance and management.
2. Students will evaluate the legal, social and economic environments of business
3. Students will describe the global environment of business
4. Students will apply ethical decision making skills and integrity in an ever-changing, global environment
5. Students will demonstrate oral and written communication skills, appropriate to the profession
6. Students will apply critical problem solving and professional skills in an experiential learning environment
7. Students will demonstrate general and functional knowledge of Hospitality and Tourism Management principles including those related to the
Food and Beverage Industry; the Lodging Industry; Travel and Tourism; and Sustainability.
Intended Student Learning Outcomes: Concentration in Sales & Marketing
1. Students will demonstrate knowledge of basic principles of marketing
2. Students will demonstrate knowledge of the importance of global markets
3. Students will apply statistical, problem solving and critical thinking skills
Intended Student Learning Outcomes: Concentration in Small Business Entrepreneurship
IACBE Public Disclosure of Student Learning Form
1
1. Students will demonstrate subject matter knowledge and competence as applied to a smaller company* or family business
Assessment Instruments for Intended Student Learning Outcomes—
Direct Measures of Student Learning:
1. AHLA Capstone Examination
B.S. Hospitality & Tourism Management ISLOs Assessed by this
Measure: Outcomes List ISLOs 1-3
2. Internship Performance Rubric
B.S. Hospitality & Tourism Management ISLOs Assessed by this
Measure: Outcomes List ISLOs 4-7
3. Marketing Project Rubric (BA 425)
Marketing Concentration ISLOs Assessed by this Measure: Outcomes
List ISLOs 1-3
4. Business Plan Rubric (BA 443)
Small Business Entrepreneurship Concentration Assessed by this
Measure: Outcomes List ISLO 1
Assessment Instruments for Intended Student Learning Outcomes—
Indirect Measures of Student Learning:
1. Exit Survey
B.S. Hospitality & Tourism Management ISLOs Assessed by this
Measure: Outcomes List ISLOs 1-7
Sales & Marketing Concentration ISLOs Assessed by this measure:
Outcomes List ISLOs 1-3
Small Business Entrepreneurship Concentration ISLOs Assessed by this
measure: Outcomes List ISLO 1
2. Focus Group Instrument for HSTM*
B.S. Hospitality & Tourism Management ISLOs Assessed by this
Measure: Outcomes List ISLOs 1-7
IACBE Public Disclosure of Student Learning Form
Performance Targets/Criteria (Objectives) for Direct Measures:
At least 80% of all graduating BS Hospitality majors will score in the 50th
percentile or higher in comparison to other peer institutions on the
examination questions related to this ISLOs 1-3
On the Internship Performance Rubric, at least 80% of the students in B.S.
Hospitality Management will demonstrate acceptable (2) or exemplary
(3) levels as measured by categories related to the ISLOs 4-7
On the Marketing Project Rubric, at least 80% of the students in this
concentration will demonstrate acceptable (2) or exemplary (3) levels as
measured by categories related to the ISLOs 1-3
On the Business Plan Rubric, at least 80% of the students in this
concentration will demonstrate acceptable (2) or exemplary (3) levels as
measured by categories related to the ISLO 1
Performance Targets/Criteria (Objectives) for Indirect Measures:
The Exit Survey utilizes a scale ranging from 1 (strongly disagree) to 5
(strongly agree) on all questions. Each individual learning outcome
represents a distinct question on the exit survey. The mean score for all
graduating students for each specific question will be 4.0, meaning the
students agree to meeting each individual learning outcome.
The HSTM Focus Group Instrument utilizes a scale ranging from 1
(strongly disagree) to 5 (strongly agree) on all questions. Each individual
learning outcome represents a distinct question on the instrument. The
mean score for each specific question will be 4.0, meaning the group
2
Sales & Marketing Concentration ISLOs Assessed by this measure:
Outcomes List ISLOs 1-7
Small Business Entrepreneurship Concentration ISLOs Assessed by this
Measure: Outcomes List ISLO 1
members agree the students are meeting each individual learning
outcome.
Extent of Accomplishment of Intended Student Learning Outcomes:
B.S. Hospitality & Tourism Management – Concentration Sales & Marketing
Intended Student Learning
Outcomes
Intended Student Learning
Outcomes:
General
Learning Assessment Measures
Direct Measure 1
Direct Measure 2
Direct Measure 3
Peregrine Capstone
Examination
Internship
Performance Rubric
Marketing Project
Rubric (BA 425)
Performance Target
Was…
Performance Target
Was…
Performance Target
Was…
Met
1.
2.
3.
Not
Met
N/A
Met
Not
Met
N/A
Met
Not
Met
Indirect Measure 2
Indirect Measure 1
Exit Survey
Focus Group
Instrument for
HSTM
Performance Target
Was…
N/A
Met
Not
Met
N/A
Met
Students will explain
the major concepts in
the functional areas of
accounting, marketing,
finance and
management.
X
X
X
X
X
Students will evaluate
the legal, social and
economic
environments of
business
X
X
X
X
X
Students will describe
the global environment
of business
X
X
X
X
X
IACBE Public Disclosure of Student Learning Form
Not
Met
N/A
3
4.
5.
6.
7.
Students will apply
ethical decision making
skills and integrity in
an ever-changing,
global environment
X
X
X
X
X
Students will
demonstrate oral and
written communication
skills, appropriate to
the profession
X
X
X
X
X
Students will apply
critical problem solving
and professional skills
in an experiential
learning environment
X
X
X
X
X
Students will
demonstrate general
and functional
knowledge of
Hospitality and
Tourism Management
principles including
those related to the
Food and Beverage
Industry; the Lodging
Industry; Travel and
Tourism; and
Sustainability.
X
X
X
X
X
Intended Student Learning
Outcomes:
Sales & Marketing
Direct Measure 1
Direct Measure 2
Direct Measure 3
Peregrine Capstone
Examination
Internship
Performance Rubric
Marketing Project
Rubric (BA 425)
Performance Target
Was…
Performance Target
Was…
Performance Target
Was…
IACBE Public Disclosure of Student Learning Form
Indirect Measure 2
Indirect Measure 1
Exit Survey
Focus Group
Instrument for
HSTM
Performance Target
Was…
4
Met
1.
2.
3.
Not
Met
N/A
Met
Not
Met
N/A
Met
Not
Met
N/A
Met
Not
Met
N/A
Met
Students will
demonstrate
knowledge of basic
principles of marketing
X
X
X
X
X
Students will
demonstrate
knowledge of the
importance of global
markets
X
X
X
X
X
Students will apply
statistical, problem
solving and critical
thinking skills
X
X
X
X
X
Not
Met
N/A
B.S. Hospitality & Tourism Management – Concentration Small Business Entrepreneurship
Intended Student Learning
Outcomes
Intended Student Learning
Outcomes:
General
Learning Assessment Measures
Direct Measure 1
Direct Measure 2
Direct Measure 3
Peregrine Capstone
Examination
Internship
Performance Rubric
Business Plan Rubric
(BA 443)
Performance Target
Was…
Performance Target
Was…
Performance Target
Was…
Met
1.
Not
Met
Students will explain
the major concepts in
the functional areas of
accounting, marketing,
finance and
management.
IACBE Public Disclosure of Student Learning Form
N/A
X
Met
Not
Met
N/A
X
Met
Not
Met
N/A
X
Indirect Measure 2
Indirect Measure 1
Exit Survey
Focus Group
Instrument for
HSTM
Performance Target
Was…
Met
Not
Met
N/A
X
Met
Not
Met
N/A
X
5
2.
3.
4.
5.
6.
7.
Students will evaluate
the legal, social and
economic
environments of
business
X
X
X
X
X
Students will describe
the global environment
of business
X
X
X
X
X
Students will apply
ethical decision making
skills and integrity in
an ever-changing,
global environment
X
X
X
X
X
Students will
demonstrate oral and
written communication
skills, appropriate to
the profession
X
X
X
X
X
Students will apply
critical problem solving
and professional skills
in an experiential
learning environment
X
X
X
X
X
Students will
demonstrate general
and functional
knowledge of
Hospitality and
Tourism Management
principles including
those related to the
Food and Beverage
Industry; the Lodging
Industry; Travel and
X
X
X
X
X
IACBE Public Disclosure of Student Learning Form
6
Tourism; and
Sustainability.
Intended Student Learning
Outcomes:
Small Business Entrepreneurship
Direct Measure 1
Direct Measure 2
Direct Measure 3
Peregrine Capstone
Examination
Internship
Performance Rubric
Business Plan Rubric
(BA 443)
Performance Target
Was…
Performance Target
Was…
Performance Target
Was…
Met
1.
Not
Met
Students will
demonstrate subject
matter knowledge and
competence as applied
to a smaller company
or family business
N/A
X
Met
Not
Met
N/A
X
Met
Not
Met
N/A
Indirect Measure 1
Indirect Measure 2
Exit Survey
HSTM Focus Group
Instrument
Performance Target
Was…
Performance Target
Was…
Met
Not
Met
X
N/A
Met
X
X
Not
Met
N/A
Proposed Courses of Action for Improvement in Learning Outcomes for which Performance Targets Were Not Met:
1.
Continued monitoring of ranking of specific ISLOs on Exit Survey to determine needs of students to meet all of the ISLOs.
2.
Continue to administer Focus Group Instrument to determine outcomes related to all ISLOs, in particular ISLOs #1 and 3
IACBE Public Disclosure of Student Learning Form
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