PRESS RELEASE
13 January 2015
FREDDY CONQUERS THE COMPETITION
FOR EYE MUSCLE AREA
Charolais leader, Vexour Freddy, has topped the table as the number one bull
for eye muscle area in the UK.
The figures published by ABRI Breedplan confirm Freddy’s unique combination of
conformation and growth with +9.4 eye muscle area and +4.3 for retail beef
yield (making him the number two in the breed for this trait).
Freddy’s supreme success in eye muscle area and retail beef yield make him an
ideal bull to produce suckler bred calves for the beef supply chain. He has a
good level of fat cover meaning excellent finishing and carcase weights can be
achieved at a young age.
Freddy’s owner, Simon Frost, has recently weaned a batch of Freddy cross bred
calves, he said: “I am extremely pleased with the conformation and growth
rates. My top heifer calf at weaning had a daily live weight gain of 1.71 kgs and
my best bull calf came in at 1.89 kgs; both with birth weight removed. Freddy is
consistently producing top quality heifers and certainly proving himself as a
modern Charolais for the modern beef producer. I can recommend this bull
without reservation.”
Cogent’s Beef Sire Analyst, Boomer Birch said: “We always believed Freddy
would perform well and with a great pedigree plus exceptional figures behind
him, it seems that he will continue to rise above the competition. His first
progeny are displaying outstanding loins with quality, cleanness and definition.
With 37 pedigree progeny registered to date, his figures have shot up and we
are more than impressed. It is clear to see that Freddy will not only breed top
terminal index bulls but he will be at the forefront in producing prime cattle.”
- Ends Notes to editors
Eye Muscle Area EBV (sq cm) is calculated from measurements from live animal ultrasound
scans and from abattoir carcase data. It estimates genetic differences in eye muscle area at
the 12/13th rib site of a 300 kg dressed carcase. More positive EBVs indicate better
muscling on animals. Sires with relatively higher EMA EBVs are expected to produce better
muscled and higher percentage yielding progeny at the same carcase weight than sires with
lower EMA EBVs
- Cogent is the pioneering business behind sexed semen technology and supply and is the
UK market leader. It is wholly owned by the Grosvenor Estate, and from its headquarters
on the Grosvenor Estate in Cheshire, has established a market-leading reputation for its
world-class UK breeding programme.
- Cogent's distinguished selection of high reliability UK proven bulls offers dairy and beef
farmers an unprecedented combination of production, type and value.
- In 2011, Cogent acquired the business and marketing rights of World Wide Sires UK, the
highly-regarded cattle-breeding business, and Dairy Daughters, the UK’s first direct
supplier of Holstein semen. These businesses remain a key part of the Cogent business,
and Cogent remains the exclusive supplier of WWS US products in the UK.
For more information, please contact Catherine Jackson on 01244 622074 or via email at
catherine.jackson@cogentuk.com
Issued by Paul Jennings, Agribusiness Communications Ltd
Tel: 01694 731777 E-mail: paul@abccomms.co.uk
The text from this news release can be downloaded directly from the ABC Press Centre at
www.abccomms.co.uk