element14 reveals technologies that will revolutionise electronics design engineering Exclusive survey of more than 4,500 social media fans brings out interesting trends about future of electronics and design Photo caption: Sensing technology voted to revolutionise electronics in the future in the element14 “We love innovation” survey Singapore, 14 February 2012 - element14, a collaborative global electronics community from Premier Farnell plc (LSE:pfl), has revealed the biggest technologies that have the potential to revolutionise electronics and the one product engineers can’t do without out of a survey conducted across all its social media channels. The “We love innovation” poll that was conducted for a week starting 3rd Feb captured responses from over 4,500 element14 Facebook, Twitter and Google+ fans and provides interesting insights into the world of electronics technology. More than 50% of the respondents chose the IPad as the one electronics product they love and can’t do without. This was followed by the Amazon Kindle, the iPhone and the Playstation, which is further complemented by Sensing, which was voted as the biggest technology with the potential to revolutionise electronics in the future, followed closely by LED Lighting, Robotics and medical electronics. Sensing has increasingly become critical in terms of enhancing the ways in which humans interface with technology. Sensing technology facilitates intuitive human interactions with devices such as smartphones and without it, we would be restricted to more mechanical methods of interface, which wouldn’t allow for things like miniaturisation which is critical going forward. The technology is also significant in terms of industrial applications, including areas like factory automation, the international space programme and alternative energy, and will be one of the driving technologies in medicine as we move towards noninvasive diagnosis and treatment. The 2012 Olympics also turned out to be an interesting theme where the majority of respondents chose embedded as the technology that will be a highlight this year, followed by Sensing, Green IT and mobile and wireless. This was particularly interesting given the latest announcements around wireless spectrum demands during the games in London this year. Embedded technology in the games can be combined with Sensing to be used in various areas like monitoring athletic performance or prosthetics for paralympians. “Our bespoke “we love innovation” poll was an initiative to gauge the current perceptions the electronics design community has around various technologies and to look at what design engineers love the most,” said Dianne Kibbey, Global Head of Community, element14. “The results do show some interesting trends within the industry and the technologies that will spearhead the future, which is where key innovations will become even more significant.” RoadTest continues to be the favourite element14 Group to assist with design work and the biggest challenge faced by electronic design engineers is the time involved in initial design stages so element14 will be looking at ways how the Knode and the Drawer can be used as solutions to overcome such challenges. element14’s new Google+ page continues to invite users to share their stories of innovation in the industry so have your say at: http://bit.ly/wUh3EQ Editor’s note The image is available for download at: http://www.pinnaclecrc.com/PR_PICTURES/Premier_Farnell/PF484/ ENDS About element14 element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, element14 is the trusted global source to find the answers and parts you need to keep your project on the fast track, right from the start. element14 is the operating business of Premier Farnell plc (LSE:pfl) in Asia Pacific. For more information visit the website: Australia: au.element14.com China: cn.element14.com Korea: kr.element14.com Hong Kong: hk.element14.com India: in.element14.com Malaysia: my.element14.com New Zealand: nz.element14.com Philippines: ph.element14.com Singapore: sg.element14.com Taiwan: tw.element14.com Thailand: th.element14.com About Premier Farnell Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first (www.element14.com). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14. Key facts Operations in 35 different countries 4,100 employees Over 2 million customer contacts in 156 industries Over 3,500 leading suppliers Over 400,000 products stocked with access to over four million more on demand Global leader in legislation RoHS, WEEE, REACH For more information visit the website at Premier Farnell. For news updates from element14 visit: Premier Farnell News Centre – www.premierfarnell.com/premier_farnell/publicrelations/ Twitter - @element14news; @element14 YouTube – element14 Or contact: Email: pressoffice@premierfarnell.com