‘element14 Features’ brings dedicated solutions for industrial manufacturing and robotics to engineers in Asia Pacific Industrial equipment manufacturers and robotics system integrators can easily access solutions and products at ‘element14 Features’ Singapore, 13 June 2012 – element14 (formerly Farnell), the first information portal, collaborative community and electronics store for engineers in electronic system design, maintenance and repair, today announced the newest edition of ‘element14 Features’ showcasing solutions and over 15,000 products for industrial manufacturing and robotics. These products are suitable for use in key areas such as control panel, machine safety, sensors, motors and industrial connectivity and include leading global suppliers such as Alpha Wire, Amphenol, Honeywell, Omron and TE Connectivity; and more specialist manufacturers Lapp Kabel, Maxon Motor and Schneider. These genuine components deliver the highest standard of quality, performance and reliability. “element14 Features brings together many useful resources and products from the leading brands in industrial manufacturing and robotics market, providing invaluable help and support to anyone designing, building, installing, using, or maintaining equipment in this area - right through from panel through to plant. Our customers working in industrial goods processing or manufacturing environments will appreciate element14 Features' value in terms of reducing complexity and increasing productivity,” says Athena Wang, Regional Director of Product Marketing, element14 Asia Pacific. The use of robotics in industrial manufacturing processes enables reductions in operating and capital costs, improvement of product quality, increases in yield and reduction in waste. ‘element14 Features’ highlights some of the key solutions such as industrial robotic arm, electro-mechanical control and motor drive control. Within ‘element14 Features’, engineers can search efficiently from the complete compilation of MRO components and solutions, a broad array of over 80,000 high-reliability militaryspec products and enjoy promotions on various products and the high quality value range of cables from Pro Power. A dedicated section on design resources including application guides, white papers and training material is available to help accelerate the design process. In addition, element14’s Community provides an online hub where engineers, electronics enthusiasts and experts can gather and discuss their latest projects. Featured products from the key categories include – 1. Control Panel i. Omron Lighted Pushbutton Switch is an ideal high-capacity, compact switch which allows signal and power switching within the same model. ii. HARTING HAN Heavy Duty Connector, with its screw termination contacts and wire-protection, is suited for power supply applications. 2. Machine Safety i. Honeywell Safety Interlock Switch automatically cuts power when the service door or drawer is opened, which helps protect personnel and equipment. It enables circuit testing by manually pulling the rod actuator to the on-position. ii. TE Connectivity Force Guided Relay SR4 D/M comes in a compact design and is space efficient. It features 4 pole relay with force guided contacts in accordance with EN 50205 standards. 3. Sensors i. Omron Cylindrical Proximity E2A Sensor is designed for high quality and extra long life. With stainless steel and brass housings, it is IP67 and IP69k compliant for the highest protection in wet environments. 4. Motors i. Maxon A-max Motors are innovative high-quality DC motors equipped with powerful AlNiCo permanent magnets. The ironless maxon winding is the latest technology for compact, powerful and low-inertia drives. 5. Industrial Connectivity i. Alpha Wire 3 Core Unshielded Electrical Cord consists of stranded bare copper conductors insulated in blue, brown, and green/yellow PVC. It is suitable for use in motor controls and in-plant power distribution. ii. TE Connectivity Circular (CPC Series) Connectors for commercial signal and power applications, are UL 94V-0 rated and available in panel or chassis mount and free-hanging configurations. For more information about ‘element14 Features’, please visit http://sg.element14.com/features. ### Media Contact Details: Christina Loh Communications element14 Asia Pacific Tel: +65 6671 8769 / +65 6671 8759 Email: cloh@element14.com About element14 element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, element14 is the trusted global source to find the answers and parts you need to keep your project on the fast track, right from the start. element14 is the operating business of Premier Farnell plc (LSE:pfl) in Asia Pacific. For more information visit the website: Australia: au.element14.com China: cn.element14.com Korea: kr.element14.com Hong Kong: hk.element14.com India: in.element14.com Malaysia: my.element14.com New Zealand: nz.element14.com Philippines: ph.element14.com Singapore: sg.element14.com Taiwan: tw.element14.com Thailand: th.element14.com About Premier Farnell Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 Community for design engineers – an industry first (www.element14.com). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14. Key facts Operations in 35 different countries 4,100 employees Over 2 million customer contacts in 156 industries Over 3,500 leading suppliers Over 400,000 products stocked with access to over four million more on demand Global leader in legislation RoHS, WEEE, REACH For more information visit the website at Premier Farnell. For news updates from element14 visit: Premier Farnell News Centre – www.premierfarnell.com/premier_farnell/publicrelations/ Twitter - @element14news; @element14 Facebook – /element14page YouTube – element14 Community – www.element14.com/ Email: pressoffice@premierfarnell.com