India is the world’s third largest participant on element14’s
collaborative online Community
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Total membership crosses 104,000
Over 470,000 minutes of viewed content each week from 130 countries
Bangalore, 11 July 2012 – element14 (formerly Farnell), the first information portal,
collaborative community and electronics store for design engineers and electronics enthusiasts,,
today announced the number of registered members in its online Community has reached
104,000. India has emerged as the third largest participant in the Community with the most
participation in Groups where there are discussions on Atmel, RoadTests and SLS Smart
Homes. Popular segments that Indian participants viewed include Arduino, EAGLE, CAD
Libraries, Webinars, Training and Events, Dev Kits Design Elements and Raspberry Pi.
Since its launch in June 2009, the collaborative online Community, specifically built for
electronics design engineers, has become the first information portal and electronics store
where users have first hand access to 46 industry leading manufacturers, technical documents,
webinars, product RoadTest, videos on element14 TV and the latest updates on electronics
legislation.
With over 470,000 minutes of viewed content each week from 130 countries in the world, the
Community is known as a place where members can find answers to questions fast.
Engineering members share their expertise with the widest conversation that occurred between
two members 7,872 miles (12,669km) apart and the quickest solution to a problem was
provided in just 4 hours.
3M, Tyco Electronics and Vishay are some of element14’s top suppliers which garnered the
most views from India’s participants on the element14 Community. The top three groups on the
latest news and technologies such as Raspberry Pi, Arduino and the Cadsoft Eagle Design
competition are popular with visitors from India while threads on Raspberry Pi and the
element14 technical expert Abhishek Rao giving advice on circuit protection are the top threads
with the most views.
Engineers and electronics enthusiasts have used the Community to connect seamlessly with
the products, information and tools they need to do their jobs faster and easier than ever before,
via resources such as “Ask an Expert,” free product “RoadTests” and the Knode, a search tool
that helps design engineers start their design. The Knode is a search bar that searches
products, applications, data sheets so that an engineer can start and finish their design quickly
and easily.
“Collaboration offers engineers and developers more avenues to interact and engage to provide
solutions. To see India as the third largest participant on element14’s online collaborative
Community is a proof of the emergence of India as a knowledge economy, contributing
substantially to the global technology industry.” said Ravi Pagar, Regional Director – India and
Asean, element14, “At element14, it is our constant endeavor to build new avenues for budding
engineers to be a part of innovation and new age technology.”
“The element14 community has fostered several innovations since its launch with the one aim of
supporting design engineers of tomorrow by providing them with a single destination for
research, collaboration and product solutions,” said Dianne Kibbey, Global Head of Community,
element14. “We constantly seek to nurture innovation by supporting our Community in its quest
to push the boundaries of what is possible in this fast moving industry.”
ENDS
Editors’ Notes:
Caption: element14 Community’s experts and 100,000 members
Video: http://youtu.be/amKtGPKBYlI
Infograph:
About element14
element14 is a high-service distributor of technology products and solutions for electronic system design,
maintenance and repair. Bringing together the latest products, services, and development software, all
connected to an innovative online engineering community where purchasers and engineers can access
peers and experts, a wide range of independent technical information and helpful tools. Whether
researching a new technology, designing an electronic product, or looking for parts to repair an existing
system, element14 is the trusted global source to find the answers and parts you need to keep your
project on the fast track, right from the start.
element14 is the operating business of Premier Farnell plc (LSE:pfl) in Asia Pacific.
For more information visit the website:
Australia: au.element14.com
China: cn.element14.com
Korea: kr.element14.com
Hong Kong: hk.element14.com
India: in.element14.com
Malaysia: my.element14.com
New Zealand: nz.element14.com
Philippines: ph.element14.com
Singapore: sg.element14.com
Taiwan: tw.element14.com
Thailand: th.element14.com
About Premier Farnell
Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and
solutions for electronic system design, maintenance and repair. Its differentiated proposition includes 29
local language transactional websites, and the critically important element14 Community for design
engineers – an industry first (www.element14.com). With sales last year of £990.8m and underlying
profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout
Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and
an inventory profile developed to anticipate and meet its customers’ needs.
While global in scope, Premier Farnell recognises the individual needs of each market and has continued
to internationalise its model accordingly. It trades locally as Farnell in Europe, Newark/element14 in North
America and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.
Key facts
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Operations in 35 different countries
4,100 employees
Over 2 million customer contacts in 156 industries
Over 3,500 leading suppliers
Over 400,000 products stocked with access to over four million more on demand
Global leader in legislation RoHS, WEEE, REACH
For more information visit the website at Premier Farnell.
For news updates from element14 visit:
Premier Farnell News Centre – www.premierfarnell.com/media-centre
Twitter - @element14news; @element14
Facebook – /element14page
YouTube – element14
Community – www.element14.com/
Email: pressoffice@premierfarnell.com
Ken Leitch
Global Head of PR
Premier Farnell
T: +44(0) 207 851 4145
E: KLeitch@premierfarnell.com
India Contact:
Valerine Benson
Zzebra Public Relations, Bangalore
Email: valerine@zzebra.net