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Campaign Executive – Sustainable Products (Wales)
Products & Services
Programme Area Manager – Sustainable Products
(Wales) with dotted line to Campaign Manager Products
Sarah Clayton
839
Job purpose - overview
The purpose of this post is to deliver consumer campaigns to encourage sustainable
consumer behaviour in Wales when acquiring, using and disposing of sustainable
products, and in doing so help deliver WRAP business plan objectives.
Working with the Campaign Manager – Products in Banbury, the post holder will be
responsible for developing and maintaining direct relationships with a range of Welsh
stakeholders including specific Welsh retailers, designers, trade bodies, charities, the
public sector in Wales and the media to encourage them to deliver campaign
messages through their consumer facing channels including social and digital media,
events and media relations.
This role will also be involved in supporting consumer behaviour change delivery
within the Life ECAP project.
Core accountabilities
1. Responsible for the day to day delivery of WRAP’s existing Love Your Clothes
(LYC) campaign in Wales including PR and digital support, producing collateral
for direct use by partners and managing risk.
2. Represent Welsh signatories at the SCAP Influencing Consumer Behaviour
working group, liaising with group members in the development of the LYC
campaign and any equivalent group in esap.
3. Identify key audiences for the campaigns and deliver key messages to these
audiences. Work with Wales Key Account Managers to identify and support
critical partnerships. Collaborate with internal WRAP Cymru colleagues to ensure
this is co-ordinated with messaging from other teams.
4. Maximise the potential for PR, digital and social media channels for consumer
and partner messages in Wales working closely with the Campaign Manager –
Products as well as WRAP’s PR and Digital Teams.
5. Work closely with the Programme Area Manager for Sustainable Products to
undertake other work as and when required.
6. Work closely with other consumer-facing programme areas within WRAP Cymru
to ensure a coherent joined up approach to consumers.
7. Ensure all projects are carried out in line with the aims and objectives of WRAP
and are in line with the values, principles and operating parameters of the
organisation.
Specific accountabilities
Delivery of Love Your Clothes in Wales
Delivery of ECAP communications actions
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Core organisation competencies
Adaptable to change:
Responds and behaves positively to change, identifies and acts upon new opportunities.
Building relationships:
Proactively develops internal and external relationships acting as an advocate and generating
momentum for achieving WRAP’s goals.
Personal commitment:
Demonstrates commitment, energy and enthusiasm for achieving challenging goals.
Teamwork:
Encourages and develops cross-functional working and builds teams based on results to be achieved.
Specific competencies
Influencing & Negotiating
Achieving Targets
Planning and Organising
(taken from the competency wheel)
Job essentials
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(formerly part of the Person Spec)
Demonstrable track record in delivering consumer-facing campaigns
Demonstrable experience delivering multi-channel campaigns with and for
multiple stakeholders.
Demonstrable experience of using social and digital media to deliver consumer
behaviour change
Strong written and verbal communication and proven presentation skills
Strong interpersonal skills to build successful relationships with key stakeholders
Experience of using measurement techniques to evaluate impact of activity
Experience of managing relationships with agencies and contractors
Ability to deliver multiple projects on time and within limited budgets
Desirable
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Knowledge of the sustainable products environment (this may include working
with clients associated with these products).
Ability to speak, read and write in Welsh
Demonstrable track record in delivering consumer-facing campaigns in Wales
Job dimensions
Management impact
Direct management of a team ☐
If yes, what is the intended number of direct
reports 0
Indirect management of others e.g. contractors ☒
Authorisation
Head of Programme
Sarah Clayton/Carl Nichols
Director
Marcus Gover
Please forward to HR Team to complete the authorisation process
Head of HR
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Date:
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