Caesars Foundation Grant Application Overview
Organization: Clean the World Foundation, Inc.
ID 804737
Organization Background Information & Demographics
Brief description of the organization’s history, goals and accomplishments to-date:
Every day across the globe, 6,000 children die to hygiene-related illnesses. Studies show that
simply hand washing with soap can reduce those deaths up to 50%. Soap Saves Lives!
Clean the World is a 501(c)3, social enterprise with a two-part mission: collect and recycle soap
products discarded by the hospitality industry; and distribute the new soaps to prevent millions
of childhood deaths caused by hygiene-related diseases. Since our launch in 2009, we recycled
and distributed 20 million soap bars in 96 countries worldwide; distributed 300,000 hygiene
kits; diverted 2,500 tons of soap waste from landfills; and enrolled 2,500 hospitality partners in
recycling programs nationwide.
Our partnership with Caesars Entertainment began in 2010, with presentation of $100,000 from
The Harrah’s Foundation. The Caesars Foundation continued its investment in 2011-2013 with a
3-year, $150K/year commitment. Caesars was instrumental in establishing a hospitality
recycling program in Las Vegas, joining as our first partner, and played a huge role in providing
the industry leadership to bring us to scale, from a collection and distribution service to the
fully operational Las Vegas Recycling Operation Center (LV ROC) branded with Caesars’ banner,
now serving the entire west coast of the United States. Since introducing the program, 198 tons
of waste (soap and plastic) was collected from 31 Caesars properties, and 1.4 million new soap
bars and 273,370 bottled amenities were distributed. Over the next few years, we anticipate
diverting 200 tons of waste, and distributing 2 million new soap bars and 300,000 bottled
amenities throughout the world!
Our recycling program fits perfectly with Caesars legacy of giving, as the LV ROC continues to
expand and provide local jobs, save the environment, and ultimately save lives worldwide. We
are strengthening local charities, and boosting morale for Caesars’ employees everywhere,
leading to deep community embracement and support.
Organization’s Board of Directors:
Nancy Bock
Senior Vice President
Consumer Education and Meetings
American Cleaning Institute
Peter Caparis
Founder and President
Niche Skin Care Solutions, LLC.
Sonoma Soap Company
Kelly Cohen
Managing Partner
Southern Strategy Group
Ford Kiene
President
City Beverages
Thom Reilly
Managing Principal and Founder
The Reilly Group
Mark Rucker
Vice President of Lodging
Walt Disney Parks and Resorts
Bob Scaglione
Chief Marketing Officer
Sharp Corporation
Laura Schwartz
Founder
White House Strategies
White House Director of Events for the Clinton Administration
Dr. Paul Skomsky, D.D.S.
General Member of the American Academy of Cosmetic Dentistry
Brief description of the project to be funded:
Clean the World is eager to continue our important and successful partnership with the renewal
of $150,000 each year for three years ($450k commitment for 2014-16) from Caesars
Foundation to sustain the operational agreement of the Hospitality Recycling Program with LV
ROC, part of Caesars Entertainment Corporate Social Responsibility and Sustainability Plan.
We are privileged to partner in Caesars’ commitment to responsible corporate citizenship. In
choosing our Hospitality Recycling Program as a key strategy in achieving conservation and
waste-reduction goals, Caesars sets the pace for how the hospitality industry views its
sustainability practices. The Hospitality Recycling Program is fast becoming a standard feature
of hotel operations nationwide, with guests, meeting planners and property managers
requesting the program daily.
Through operation of the Hospitality Recycling Program at Caesars properties already in place,
and in partnership with Gilchrist & Soames, we will continue providing a planet protecting and
life-saving recycling program for all Caesars properties in North America including new rooms
brought on by expansion or acquisition (capped at 4k new rooms.) Program fees are necessary
to completely operate all facets of the program, including collection, pickup, shipping, recycling,
redistribution, and public awareness.
Our partnership will also allow high engagement in the vitality of Las Vegas through local HERO
activities, annual soap distributions in countries where Caesars operates, hosting the National
Minority Supplier Development Council to build supplier relationships and create jobs, and a
media day at the LV ROC. This essential investment provides long-term support for Clean the
World to continue the recycling program for Caesars properties, and ensure ongoing
opportunities for Caesars to remain directly involved in creating a positive environmental, social
and economic impact in Las Vegas, and the global community at large.
Description of naming opportunities and/or media exposure associated with this request:
We are proud and committed to maximizing Caesars’ exposure and recognition in every
occasion of our partnership. The Las Vegas Recycling Operation Center carries the Caesars
Entertainment banner, and since the inception of our partnership, Clean the World and Caesars
Entertainment has received considerable media coverage locally, nationally and internationally
in print, online, radio and TV broadcasts. Below is a sampling of online posts:
http://www.reviewjournal.com/news/las-vegas/nonprofit-offers-recycled-soap-made-las-vegas
http://meetingsmags.com/article/caesars-foundation-pledges-150000-clean-world
http://www.prnewswire.com/news-releases/clean-the-world-and-caesars-foundation-opendoors-to-new-las-vegas-soap-recycling-center-140914923.html
http://vegasmagazine.com/living/articles/clean-the-world-soap-recycling-hotels
http://3blmedia.com/News/CSR/Caesars-And-Clean-World-Deliver-Hygiene-Products-AidYouth-Philippines
http://codegreen.harrahsblogs.com/clean-the-world-foundation/
http://www.vegas24seven.com/?p=31315http://www.vegas24seven.com/?p=31315
Partnership with Caesars Entertainment has also been featured in the following news outlets
(partial list):
Fox News Channel - (Alexa Traffic Rank #218)
CBS Evening News - (Alexa Traffic Rank #742)
CNN Headline News - (Alexa Traffic Rank #55)
Fox 5 Las Vegas - (Alexa Traffic Rank #37,124)
Local 6 News (CBS-Orlando) – (Alexa Traffic Rank #27,369)
Fox 35 News (Orlando) – (Alexa Traffic Rank #24,697)
WFTV-9 (ABC-Orlando) – (Alexa Traffic Rank #22,978)
Sirius Satellite Radio (Doctor Radio programs – twice) – (Alexa Traffic Rank #4,171)
The Associated Press (AP) – (Alexa Traffic Rank #4,716)
United Press International (UPI) – (Alexa Traffic Rank #6,106)
The Washington Post – (Alexa Traffic Rank #338)
The Boston Globe – (Alexa Traffic Rank #567)
The Houston Chronicle – (Alexa Traffic Rank #2,916)
The Orlando Sentinel – (Alexa Traffic Rank #4,177)
Bizjournals.com – (Alexa Traffic Rank #2,324)
Sunshine State News – (Alexa Traffic Rank #244,164)
Description of volunteer opportunities for Caesars Entertainment employees:
Through investment in our mission to recycle soap and save lives, Caesars has empowered its
staff at every level to create vibrant communities by participating in the collection and
distribution of critical soap to diverse communities all over the world. In 2012, we invited
Jessica Rosman on a soap distribution trip to Honduras, hallmarking the first casino company
involved in our program. In 2013, Jessica connected our Clean the World team with HERO
leadership, and we hired a full time volunteer coordinator who has organized hundreds of
community hours for "Caesars LV HEROS." In January 2014, three Caesars employees were
selected for Dedication to Community Service (Harrah’s Laughlin), Outstanding Housekeeper
(Bally’s Las Vegas) and Service with Passion (Harrah’s Council Bluffs Iowa) and invited to join
Clean the World on a soap distribution trip to the Philippines, the first excursion in Asia, where
they engaged in distributing thousands of hygiene products and helped teach proper hand
washing techniques in schools and student activity centers throughout Manila. We seek to
extend the opportunity to more employees this year and over the next few years, starting with
a distribution trip to the Dominican Republic in November 2014.
These activities present a unique opportunity for employees to see firsthand how Caesars’
efforts can change lives around the world. It also allows Caesars and its employees to
participate in our global mission by interacting with and directly serving diverse communities
around the world, many of which represent the home countries of Caesars Entertainment staff.
The goodwill of the Clean the World and the Caesars Foundation partnership is externally and
internally publicized, both domestically and throughout Asia, to shed light on the plight of
people struggling to overcome hygiene challenges around the world, and highlight our mutual
commitment to the global mission of recycling soap and saving lives.
Budget Form:
The Caesars Foundation believes that a successful project involves vision and sound financial
planning. What is the proposed total budget for your overall project?
$302,943
Please provide a detailed project budget including a description of how the funds will be spent
and how the amount was determined:
PROPOSED 2014 PROGRAM BUDGET
CAESARS
MATCHING
ITEMIZED EXPENSE
FOUNDATION
FUNDS
AWARD
Hospitality Recycling Program Fee Caesars Entertainment Properties @$.56
$147,840
$118,003
per room* per month x 39,560+ rooms
Global Distribution Trip x 8-10 participants
Caesar/CTW minority business connection
event hosted at CTW Facility & Labor
@$3.42 x 5,000 sq.ft.
TOTAL EXPENSE
TOTAL PROGRAM COST
MATCH
SOURCE
Gilchrist & Soames
$0
$20,000
Caesars
Entertainment
Code Green $10K +
Clean the World
$10K
$0
$17,100
Clean the World
General Operating
$147,840
$302,943
$155,103
Attached Documentation:
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Organization’s IRS 501(c)(3) tax designation
Diversity Statement
List of current funding sources for requested project or event
Any additional information that you deem vital to the Caesars Foundation Trustees’ review
of your grant application.