Process Optimization Analysis for a Shipping
Company
Cheng Siew Fun
Abstract
The container shipping industry plays an important role in international trade by facilitating
access to the global production and consumption markets. The maritime network has
undergone a major shift from direct multi-port system to hub-and-spoke model, leading to
an increased importance of regional shipping lines. This research is about a case study of a
feeder liner service within the Southeast Asian region. A simulation model is constructed to
examine the operational performance of the container shipping process, by evaluating the
utilization level of vessels and the service level provided to its customers. The simulation
model was then used to carry out scenario based analysis to address issues that are critical
to the shipping company. The versatility of the simulation model was also demonstrated
through multiple parameter analysis. The applicability of the analysis can also be extended
to other regional shipping lines with similar feeder networks.