Opportunity Concept and Strategy Statement
Briefly describe your vision, the opportunity concept, and your strategy. What is your vision for
the business? What is the value creation proposition? What is the significant problem, want, or
need that it will solve? Why is this problem/bottleneck/pain-point/aggravation/joy important
enough that a customer or end-user will pay an above average to a premium price for it? Why
does this opportunity exist, now, for you? Can you describe the concept and your entry strategy
in 25 words or less?
Briefly describe your vision, the opportunity concept, and your strategy.
What is your vision for the business?
What is the value creation proposition?
What is the significant problem, want, or need that it will solve?
Why is this problem/bottleneck/pain-point/aggravation/joy important enough that a customer or
end-user will pay an above average to a premium price for it?
Why does this opportunity exist, now, for you?
Can you describe the concept and your entry strategy in 25 words or less?
Once you have answered all of these individual questions, assemble them into a coherent
Opportunity Concept and Strategy Statement.
.