activity ratios

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4
CHAPTER
Foundations of Ratio and Financial
Analysis
1. Introduction
Financial statements
users
Equity
investor
Long term
earning power
Creditor
short term
creditor
long term
creditor
liquidity
solvency
Purpose and use of ratio analysis:
 Can be used to compare the risk and return
relationships of firms of different sizes;
 Can provide a profile of a firm:
economic characteristics and competitive
strategies
unique operating, financial and investment
characteristics.
Categories of ratios:
Four categories:
Activity analysis
Liquidity analysis
measures the
evaluates
adequacy of
revenue and a firm’s cash
output
resources to
generated by meet its
the firm’s
near-term
assets.
cash
obligation.
solvency analysis
Profitability analysis
ability of the
firm to
satisfy its
longer-term
debt and
investment
obligations
measures the
income of the
firm relative to
its revenues
and invested
capital.
Cautionary Notes
Economic assumptions
Benchmarks
Timing and window dressing
Negative Numbers
Accounting methods
Manipulation of ratios
Ratio Management (window dressing)
Examples are:
• Press the collection of receivables
at year-end
• Call in advances to officers for
temporary repayment
• Reduce inventory below normal
levels
• Delay normal purchases
Proceeds from these activities are then used
to pay off current liabilities
Negative Numbers
Return on equity=income/equity
income
equity
ROE
Company A
10000
100000
10%
Company B
(10000)
(100000)
10%
dividend
income
Payout ratio
A
10000
50000
20%
B
10000
30000
33%
C
10000
(50000)
20%
Dividend payout ratio=dividend/income
2. Common-size statements
Purpose :
 Evaluation of internal makeup of financial
statements
 Evaluation of financial statement accounts
across companies
Output:
 Proportionate size of assets, liabilities,
equity, revenues, & expenses
P 115
Common size balance sheet
Pfizer
Takeda
Roche
4
24
23
Short-term investments and loans
19
17
3
Accounts receivable
19
17
9
Inventory
8
8
9
Prepaid expenses and taxes
5
3
4
54%
69%
49%
8
9
3
26
17
20
4
0
22
100%
100%
100%
Cash and cash equivalents
Current assets
Long-term investments
Net property land and equipment
Net goodwill and other
intangibles
Total assets
Short-term debt
24
1
8
Accounts and notes payable
5
9
3
Income taxes payable
4
3
1
Other current liabilities
11
9
9
45%
21%
21%
Long-term debt
3
1
23
Other non current liabilities
8
8
8
Deferred income taxes
1
0
6
57%
29%
57%
-
2
4
Common stock and APIC
27
9
0
Retained earnings
65
59
38
Accumulated other comprehensive
income
(2)
0
0
Reserves and trusts
(14)
1
0
Treasury stock
(33)
0
0
Total equity
43%
71%
43%
Total liabilities and equities
100%
100%
100%
Current liabilities
Total liabilities
Minority interests
Common size income statement
Pfizer
Takeda
Roche
Sales
100%
100%
100%
COGS
16
52
32
84%
48%
68%
SG&A
39
22
37
R&D Expenses
17
9
14
Other operating expenses
(1)
0
0
29%
17%
17%
Other income
0
5
15
Income before interest and taxes
29
22
32
Interest expenses
1
0
4
Income before taxes
27%
22%
27%
Provisions for taxes
8
11
7
20%
11%
20%
Gross profit
Income from operations
Income from continuing operations
Example:
ABC Common-Size Income Statements
Sales
Cost of goods sold
Gross profit
Selling, general and administrative expenses
Research and development costs
Restructuring Costs
Earnings from operations
Interest expense and other costs (credits)
Earnings before income taxes
Provision for income taxes
Net earnings
2001
2000
100.0%
65.5
34.5%
21.0
5.9
5.0
2.6%
1.8
100.0%
59.9
40.1%
19.0
5.6
(0.3)
15.8%
0.6
0.8%
0.2
0.6%
15.2%
5.2
10.0%
3. Discussion of Ratios by Category
I.
Activity analysis:
Activity ratios describe the relationship between the firm’s
level of operations (usually defined as sales) and the assets
needed to sustain operating activities.
The higher the ratio, the more efficient the firm’s
operations.
Trends in these ratios over time and in comparison to
other firms in the same industry can indicate potential
deficiencies or opportunities.
Activity ratio can also be used to forecast a firm’s capital
requirements(both operating and long-term).
activity ratios
Short-term
(operating)
activity ratios
Long-term
(investment)
activity ratios
inventory
receivables
Fixed
assets
payables
Total
assets
Working
capital
 Short-term( operating) activity ratios:
(1) Inventory Turnover:
Cost of goods sold
Averageinventory
Measure the efficiency of the firm’s inventory management.
This ratio is affected by the choice of accounting method.
综合类
文化传播
社会服务业
批零贸易业
信息技术业
交通运输业
建筑业
电力煤气及水
制造业
采掘业
农林牧渔
0
5
10
15
20
25
部分行业存货周转率
30
35
40
360
Average No. Days of Inventory in Stock=
365
Inventoryturnover
Example:
Selected financial information from Macon Resources, Inc., for
the end of Year 8 is reproduced below:
Sales
Cost of goods sold
Beginning inventory
Ending inventory
$1,800,000
1,200,000
200,000
400,000
Calculate :
Inventory Turnover
Average No. Days of Inventory in Stock
综合类
文化传播
社会服务业
批零贸易业
信息技术业
交通运输业
建筑业
电力煤气及水
制造业
采掘业
农林牧渔
0
20
40
60
80
部分行业存货周转天数
100
120
【思考题(Questions)】
1. 假设你是咨询师。假设你在King娱乐公司做管理
咨询。你的一项任务是使存货成本更加合理。在考察了前期
业绩和存货报告之后,你建议通过加强存货管理以减少存货。
你预期现有的存货周转率将从20提高到25。节省下来的资
金用于偿还流动负债——持有流动负债的年成本为10%。假
设预期销售收入为1.5亿美元,预期销货成本为1亿美元,你
预计会节约多少成本?
(2) Receivable Turnover:
Sales
Average trade receivables
Average No. Days receivables outstanding =
360
365
Receivable Turnover
Measure the effectiveness of the firm’s credit policies;
Indicate the level of investment in receivables needed to
maintain the firm’s sales level.
Accounts Receivable Turnover
综合类
文化传播
社会服务业
房地产业
批零贸易业
信息技术业
交通运输业
建筑业
电力煤气及水
制造业
采掘业
农林牧渔
0
100
200
300
400
500
各行业应收账款周转率
600
700
综合类
文化传播
社会服务业
房地产业
批零贸易业
信息技术业
交通运输业
建筑业
电力煤气及水
制造业
采掘业
农林牧渔
0
20
40
60
各行业应收账款收款期
80
100
Amazon和Wal-mart公司收款期比较
应收账款收款期
Amazon
Wal-mart
0.0
4.0
(3) Payables turnover
Cost of good sold plus
change in inventory
Purchases
Average amounts payable
Average No. Days Payables outstanding =
365
Payables Turnover
(4) Working Capital Turnover:
Sales
Only operating assets and
liabilities are included
Average Working Capital
Working capital is
 defined as the excess of current assets over current liabilities
 Widely used measure of short-term liquidity
 Deficient when current liabilities exceed current assets
 In surplus when current assets exceed current liabilities
 A margin of safety for creditors
 A liquid reserve to meet contingencies and uncertainties
 A constraint for technical default in many debt agreements
 long-term (investment) activity ratios:
(1) Fixed assets turnover =
Sales
Average fixed assets
(2) Total assets turnover =
Sales
Average Total assets
II. Liquidity analysis:
Company Liquidity refers to the ability to meet
short-term obligations
Liquidity is the ability to convert assets into cash
or to obtain cash
Short term is the longer of one-year or the
company operating cycle
Liquidity is a matter of degree
Lack of liquidity can limit
• Advantages of favorable discounts
• Profitable opportunities
• Management actions
• Coverage of current obligations
Length of cash cycle
•Operating cycle
•Cash cycle
营业周期
存货周转天数
应收账款周转天数
应付账款周转天数
采购
现金周期
付款
销售
收款
Current assets
Current ratio=
Current liabilities
Rule of Thumb Analysis (2:1)
> 2:1  superior coverage of current liabilities (but not
too high, suggesting inefficient use of resources
and reduced returns)
< 2:1  deficient coverage of current liabilities
信
社
农
文
生
的
水
及
煤
气
、
力
电
交
产
息
会
林
化
通
和
批
房
技
服
牧
传
运
供
零
地
采
制
建
术
务
渔
播
输
应
贸
产
掘
造
筑
业
业
业
业
业
业
易
业
业
业
业
0.00
0.50
1.00
1.50
各行业流动比率
2.00
2.50
3.00
Current Ratio — Limitations:
If liquidity is the ability to meet cash outflows with adequate cash
inflows, then does the current ratio:
 Measure and predict the pattern of future cash inflows and
outflows?
 Measure the adequacy of future cash inflows to outflows?
Answer is generally no to both these questions
Current ratio
 Is a static measure
 Does not have a causal relation to future
cash inflows
Current Ratio — Limitations in Numerator
Adjustments often needed to counter various limitations such as
 Failure to reflect open lines of credit
 Adjust securities’ valuation since the balance sheet date
 Reflect revolving nature of accounts receivable
 Recognize profit margin in inventory
 Adjust inventory values to market
 Remove deferred charges of dubious liquidity from
prepaid expenses
Three important qualifications
1. Liquidity depends to a large extent on prospective cash
flows
2. No direct relation between working capital account
balances and patterns of future cash flows
3. Managerial policies are directed primarily at efficient and
profitable asset utilization and secondly at liquidity
4. Cash flow forecasts and pro forma financial statements
are preferred over the current ratio for liquidity and
solvency analysis
5. Current ratio is a static measure of the ability of current
assets to satisfy current liabilities
Two important elements are integral to use of the current ratio
1. Quality of both current assets and current liabilities
2. Turnover rate of both current assets and current
liabilities
Acid-Test (Quick) Ratio
Cash + Marketablesecurities+ Accountsreceivable
Currentliabilitie
s
综合类
制造业
信息技术业
社会服务业
批发和零售贸易
农、林、牧、渔业
交通运输、仓储业
建筑业
房地产业
电力、煤气及水的生产和供应业
传播与文化产业
采掘业
0.00
0.50
1.00
1.50
2.00
2.50
Cash ratio =
Cash + Marketablesecurities
Current liabilitie
s
Cash flow from operations ratio =
Cash flow from operations
Current liabilities
Measures liquidity by
comparing actual cash flows
with current liabilities.
Defensive Interval =
365×
Cash + Marketablesecurities+ Accountsreceivable
ProjectedExpenditures
estimated
outflows
Indicating the days a firm could maintain the current level of
operations with is present cash resources but without
considering any additional revenues.
案例分析
某企业2007年、2008年末的比较资产负债
表中有关数据(单位:万元)如下表所示
。
 要求:根据上表资料对资产和权益的变动
情况进行分析,并分析公司短期偿债能力
的变动情况。

项目
2007年末
2008年末
2008年比2007年增减
差额
百分比
流动资产:
速动资产
3000
2800
-200
-6.67
存货
5000
6200
1200
24
流动资产合计
8000
9000
1000
12.5
固定资产净额
14000
16000
2000
14.29
资产总计
22000
25000
3000
13.64
流动负债
4000
4600
600
15
长期负债
2000
2500
500
25
13000
13000
--
--
公积金
1800
2700
900
50
未分配利润
1200
2200
1000
83.33
股东权益合计
16000
17900
1900
11.88
负债和权益合计
22000
25000
3000
13.64
负债:
股东权益
股本
思考题

假设两家公司流动资产与流动负债金额相当,且流动资
产和流动负债的构成相同,是否意味着两家公司具有相
同的短期偿债能力?为什么?

假设某公司对存货的计价方法有先进先出法改为加权平
均法,导致期末存货增加,进而增加公司流动资产。试
问这种存货计价方法的改变是否影响到该公司的短期偿
债能力?为什么?

某分析师指出,“流动比率越大公司的短期偿债能力越
强,因此公司报告越高的流动资产越好。”你同意这一
说法吗?试阐述理由。
III. Long-term Debt and Solvency analysis:
Debt ratios:
Total debt
Debt to Total capital=
Debt + Equity
Debt to Equity =
Total debt
Total Equity
综合类
文化传播
社会服务业
房地产业
批零贸易业
信息技术业
交通运输业
建筑业
电力煤气及水
制造业
采掘业
农林牧渔
0%
10%
20%
30%
40%
50%
不同行业的资产负债率
60%
70%
80%
综合类
文化传播
社会服务业
房地产业
批零贸易业
信息技术业
交通运输业
建筑业
电力煤气及水
制造业
采掘业
农林牧渔
0
0.5
1
1.5
2
2.5
不同行业的产权比率
3
3.5
Interest Coverage ratios:
EBIT
Times Interest Earned=
Interest Expense
综合类
文化传播
社会服务业
房地产业
批零贸易业
信息技术业
交通运输业
建筑业
电力煤气及水
制造业
采掘业
农林牧渔
0
5
10
15
20
Interest coverage ratio Default rate
Interest coverage
ratio
Default rate
(%)
Committed return
(%)
Realized return
(%)
Loss
(%)
>3.0
2.1
4.0
4.9
-0.9
2.0~2.9
4.0%
4.3
5.1
-0.8
1.5~1.9
17.9
4.7
5.0
-0.3
1.0~1.4
34.1
6.8
6.4
0.4
<1.0
35.0
6.2
6.0
0.2
思考题




有两家公司具有相同的资产和负债规模,资产和负债的构
成以及盈利情况也相同,且两家公司出于同一行业,能够
得出两家公司长期偿债能力相同的结论?为什么?
试讨论公司以抵押借款购买建筑物对本章所介绍的偿债能
力评价指标具有什么样的影响?为什么?
成长型的公司可以通过债务融资来避免盈利稀释,试讨论
这句话基本原理。
如果一家公司大量采用经营租赁租入资产,则可能会导致
分析过程中高估其长期偿债能力,试讨论导致这种结果的
原因。
Capital expenditure ratio:
=
Cash from operations (CFO)
Capital expenditures
Measures the relationship between the firm’s cash-generating
ability and its investment expenditures.
 To the extent the ratio exceeds 1, in indicates the firm has
cash left for debt repayment or dividends after capital
expenditures.
IV.Profitability Analysis:
Return on sales
Return on investment
Gross margin
Return on assets (ROA)
Operating margin
Return on total capital
Margin before interest and tax
Return on equity
Pretax margin
Return on common equity
Profit margin
Contribution margin
P132-134
P134-135
Return on Sales:
Gross Profit
Gross Margin=
Sales
Operating Income
Operating Margin=
Sales
Margin before interest and tax=
Operating Income
Sales
Profit Margin=
Net Income
Sales
综合类
文化传播
社会服务业
房地产业
批零贸易业
信息技术业
交通运输业
建筑业
电力煤气及水
制造业
采掘业
农林牧渔
0%
10%
20%
30%
不同行业毛利率水平
40%
50%
Return on Investment:
EBIT
Return on assets (ROA)=
Average total assets
ROA:



measures operating efficiency/ performance
reflects return from all financing
does not distinguish return by financing sources
Disaggregation of ROA
EBIT
sales
×
Average Total assets
Sales
综合类
文化传播
社会服务业
房地产业
批零贸易业
信息技术业
交通运输业
建筑业
电力煤气及水
制造业
采掘业
农林牧渔
0%
2%
4%
6%
8%
10%
12%
14%
16%
Net income
ROE=
Average stockholder’s equity
Disaggregation :
ROE= Net income
Sales
×
sales
Assets
×
Assets
Equity
Operating and Financial Leverage:
Operating Leverage:
Example:
General Assumptions
Company V
Company F
Fixed assets
$0
$40
Variable
costs/sales
80%
40%
$200
$200
Assets
A: Assuming 0% Financing, Debt $0, Equity $200
No Leverage
Operating Leverage
Company V
Company F
A
B
C
A
B
C
Sales (+50%)
$50
$100
$150
$50
$100
$150
Variable cost
40
80
120
20
40
60
10
20
30
30
60
90
0
0
0
40
40
40
10
20
30
-10
20
50
on sales
20%
20%
20%
-20%
20%
33%
on assets
5%
10%
15%
-5%
10%
25%
on equity
5%
10%
15%
-5%
10%
25%
Scenario
contribution
Fixed cost
Operating income
Return
contribution
Contribution Margin Ratio =
Variable costs
=1-
sales
sales
Operating leverage effect (OLE):
contribution
Contribution Margin Ratio
OLE=
Return on Sales
=
Operating Income
% Change in income = OLE×% Change in Sales
Company F:
OLE=60%/20%= 3
Financial Leverage:
B: Assuming 50% Financing, Debt $100, Equity $100,Interest Rate 5%
Scenario
Financial Leverage
Total Leverage
Company V
Company F
A
B
C
A
B
C
Operating income
10
20
30
-10
20
50
Interest
5
5
5
5
5
5
5
15
25
-15
15
45
on assets
5%
10%
15%
-5%
10%
25%
on equity
5%
15%
25%
-15%
15%
45%
Net income
Return
No Leverage
Company V
A
B
C
Sales (+50%)
$50
$100
$150
Variable cost
40
80
120
Financial Leverage
10
20
30
Company V
0
0
0
Scenario
10
20
30
Operating income
10
20
30
Interest
5
5
5
5
15
25
on assets
5%
10%
15%
on equity
5%
15%
25%
Scenario
contribution
Fixed cost
Operating income
Return
on assets
5%
10%
15%
on equity
5%
10%
15%
Net income
A
B
C
Return
Financial leverage effect (FLE) :
Operating Income
FLE=
Net Income
Company V:
FLE=1.333
% Change in income = FLE×% Change in Sales
Total leverage effect (TLE) :
contribution
TLE=
OLE× FLE
=
Net Income
Company F:
TLE=3×1.333=4
% Change in income = TLE×% Change in Sales
思考题

2006年铜价大涨,某上市铜企盈利大增,
在年度分红时实施了高送转。你如何看待
这种由于价格上涨所带来的上市公司盈利
的增加?
Other Ratios:
Earnings Per Share (EPS) :
Simple Capital
Structure
Net income – Preferred Dividends
EPS=
Weighted Average Common Shares Outstanding
Complex Capital Structure:
EPS =
Net income less
preferred dividends
Weighted average
Common shares
-
EPS impact
of dilutive
options &
warrants
Basic EPS
Diluted EPS
-
EPS impact
of dilutive
convertibles
Sources of Potential Dilution
Debt
Preferreed
stock
Options
Warrants
0%
20%
40%
60%
80%
100%
Example:
Computations
P152, Exhibit 4-15.
Capital structure
Options, warrants, or
convertible securities
outstanding?
Simple capital structure
Complex capital structure
Basic EPS
Diluted EPS
Net Income – Preferred dividends
Weighted average common shares
Net income to common shares adjusted for Interest
(net of tax) and preferred dividends on dilutive securities
Weighted average common shares including dilutive
Securities
Dividend Payout Ratio:
Dividends
Dividend Payout=
Net income
Generally , growth firms have low dividend payout
ratios as they retain most of their income to finance
expansion.
More established, mature firms tend to have higher
payout ratios.

案例:江西纸业(600053)是一家造纸及纸制品业上市
公司,其2000~2002年利润表如下(单位:千元):


2001年,江西纸业巨亏,原因部分在于变更了坏
帐计提政策,由原按应收款项余额3%计提改为帐
龄分析法。更为重要的一个变更是,由于往来正
常、规范,故对母公司的内部往来不计提坏帐准
备,现变更为对母公司的应收款项也按账龄分析
法计提准备。变更的结果就是对与大股东往来计
提坏帐23371万元,直接计入当年损益,致使当
年巨亏2.99亿。2000年公司刚刚完成了配股。
另外,公司对应收大股东款项由2000年末的686
万元增长为2001年末的93859万元。公司对期初
报表进行了更正,其他应收款中增加应收大股东
的欠款70766万元,应收账款由大股东原欠483万
元增至5798万元。具体大股东欠款如下:
年份
2001年
项目
坏帐准备
5799
2-3年
1740
其他应收
93279
1-4年
21632
99078
23372
应收账款
5799
3年以上
2899
其他应收
94522
1-5年
33085
小计
2003年
帐龄
应收账款
小计
2002年
余额
100320
35985
应收账款
5799
3年以上
2899
其他应收
93555
1-6年
56968
小计
99354
59868


2001年、2002年注册会计师审计意见为保留意见,保留
事项均包括:公司应收大股东款项非常巨大,虽按账龄
分析法计提了坏帐准备,但未能获取充分适当的证据对
上述款项的可收回性做出判断。
要求:
 (1)评价公司2000年的盈利质量;
 (2)评价会计政策变更对公司盈利的影响,分析变
更的合理性。
Exercises:
P 154: 2.
P 155: 4
P 159: 18
P 162:27, a,b
Solutions:
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