A Proposal for Supply of
EcoStyle Zero VOC Paint
Contents
Within this presentation, we will explain:
1. Who is Rockcote?
2. What is EcoStyle Paint?
3. Our Proposal
Who Is Rockcote?
1. We help create unique buildings that
feed and enliven the senses.
Who Is Rockcote?
2. We make built environments healthier
for humans to be in.
EcoStyle has been approved by
National Asthma Council Australia
The Rockcote Design Centre at Nerang provides a living example of a healthy
workplace, full of natural materials, ventilation and a low stress work environment.
Who Is Rockcote?
3. We reduce the environmental impact of
buildings.
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Eliminate toxic ingredients.
Award-winning sustainable manufacturing operations.
Provide products and systems that reduce waste on site.
Who Is Rockcote?
4. We enable builders to adopt smarter
construction practices.
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Higher quality products that provide predictable,
consistent finishes and improve on-site efficiencies.
EcoStyle offers faster re-occupation of tenancies
through no toxic off-gassing.
EcoStyle is the same paint for interior and exterior,
reducing unused paint and simplifying the
specification and ordering process.
Who Is Rockcote?
• Began operations in 1979.
• Provides 100% Australian owned and manufactured
products.
• Turns over $20m and accounts for 18% of the textured
coatings market in Australia.
• Is continually revolutionising the Australian building
industry.
Awards
• 2010 Q2 Partner: Queensland Government Green Partner Toward
Q2 – Tomorrow’s Queensland
• 2009 QBR Q400 Environmental Sustainability Award
• 2009 United Nations Association of Australia World Environment
Day Awards (AUST)
• 2008 National Asthma Council of Australia, Sensitive Choice
• 2008 Australian Bulk Handling Awards (AUST): Rockcote Dry Mix
Plant, Winner - Environmental Project of the Year
• 2007 Good Environmental Choice, EcoLabel Program (AUST):
EcoStyle Paint inclusion
• 2006 President’s Award, Urban Development Industry of Australia
(UDIA) (AUST)
What Is EcoStyle?
What Is EcoStyle?
Quality
– There are several factors that determine paint
quality. The most important factor is volume solids,
which determines a paint’s durability and opacity.
Quality Level
Volume Solids
Budget
<29%
Dulux Envir02 (see appendix 1 for reference)
“Professional”
30% - 34%
Dulux Professional (see appendix 1 for reference)
Premium
35% - 38%
Ultra Premium
>38%
Rockcote EcoStyle (see appendix 1 for reference)
EcoStyle has an average of 39% volume solids.
As a dry film thickness, (i.e. once the liquids have evaporated),
EcoStyle will be 15% thicker, more durable and more opaque
than standard “trade” or “professional” paints with 30% solids.
What Is EcoStyle?
Availability
• Rockcote has over 80 distributors nationally
• Working to your schedule of finishes and critical
path, Rockcote will co-ordinate the full supply
of EcoStyle with our distributors to ensure the
painting contractors have:
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The right product
In the right quantity
In the right location
At the right time
What Is EcoStyle?
Colour Consistency
• Every order for your project will be tinted to match the
designated colour under our strict quality procedures –
by the same team, in the same location under the same
lighting conditions.
Health
What Is EcoStyle?
– VOC content is as much about health as it is
environment.
– Under US Environment Protection Agency (EPA)
guidelines, EcoStyle is classed as a Zero VOC
paint.
– What is a VOC?
• Volatile Organic Compound – a toxic substance that
changes to a gas upon exposure to air.
• Those gases are then breathed in for up to 7 years.
What Is EcoStyle?
Health
Standard “Professional” Paint Tint Label
What Is EcoStyle?
Health
– What does a VOC mean for human health?
• 400 pre-school aged children in Sweden had the air quality in their
bedrooms tested for VOC content.
• The study chose 198 children that suffered from asthma, rhinitis and
eczema, and 202 that were healthy.
• The 198 children suffering from health issues all had higher VOC
levels in their bedrooms than the healthy children.
• The study proved a comprehensive correlation between VOC content
of the air in the children’s bedrooms and their detrimental health.
• At average VOC levels, the study proposes that children are:
– 1.5 times as likely to suffer from asthma as a result of VOC’s
– 1.6 times as likely to suffer from eczema as a result of VOCs
– 2.8 times as likely to suffer from rhinitis as a result of VOCs
Source: ‘Common Household Chemicals and the Allergy Risks in Pre-School Age Children’ – Choi,
Schmidbauer, Sundell, Hassellgren, Spengler and Bornehag: October 2010
What Is EcoStyle?
Health
– Using 3 common colour selections for
ceilings, walls and a feature colour:
• EcoStyle has an average of 0.6 grams per litre
(g/L) of VOC
• Dulux Professional has an average of 88.2 g/L, or
147 times (14700%) more VOCs than EcoStyle
A Comparison of VOC Content Between
Rockcote EcoStyle and Dulux Professional
What Is EcoStyle?
• In addition to health benefits, what are
the commercial benefits of EcoStyle zero
VOC paint?
– Employees can start back at work the next
day without the toxic fumes.
– Offices can open for business sooner.
– Business and property owners can promote
their premises as “Healthy spaces for their
customers and employees”.
What Is EcoStyle?
Costs
– Further to EcoStyle’s superior quality,
environmental and health benefits, Rockcote
ensures that EcoStyle is available to all painters at
a commercially reasonable price. Our trade prices
are on a par with other professional paint trade
prices.
What Is EcoStyle?
Costs
For a standard 300sqm commercial office, 3 quotes were
obtained using trade prices for both Rockcote EcoStyle
and Dulux Professional. No Rockcote or Dulux preferred
applicators were included.
The 3 quotes are averaged below:
Dulux Professional = $7,216 + GST (to paint entire office)
Rockcote EcoStyle = $7,284 + GST (to paint entire office)
= $64 difference to have the satisfaction of premium quality and
health on your project that Rockcote EcoStyle delivers.
What Is EcoStyle?
The Next Stage
– Discussion on how we would develop suitable
specifications for your project.
– Develop a project roll-out schedule if
appropriate
– Understand how we would work together
with your preferred painting contractors.
Thank you
Appendix – Volume Solids of Dulux Envi02
Appendix – Volume Solids of Rockcote EcoStyle