Military Family Services and
Social Media
The Purpose of our
Social Media Activities
• To remain connected with
existing audiences;
• To expand our reach; and
• To become more engaged
with existing partners and
stakeholders as well as
Canadian Armed Forces
personnel.
Diversity of Audiences
We’ll adopt a two-pronged
social media approach: one
that is corporate-focused and
one that is family-focused.
FamilyForce will take a familyfocused approach.
Military Family Services will
take a corporate-focused
approach.
Principles for Our Social
Media Engagement
We will use the following
overarching principles as our
guide:
Relevance
Bilingual
Succinct
Continual
Multimedia
Interactive
Engagement
Internal/External/General
Communications
Where appropriate, all MFS communications
will include information on how to follow us via
the various social media sites.
Aside from the FamilyForce and Family
Information Line staff who will provide links to
the family-focused social media sites, signature
blocks will link to the corporate Twitter and
Facebook sites.
Julie Leblanc
Communications Manager, Gestionnaire des communications
Military Family Services / Services aux familles des militaires
Canadian Forces Morale & Welfare Services / Services de
bien-être et moral des Forces canadiennes
National Defence / Défense nationale
Tel : 613-996-5328 Fax : 613-995-2425
Julie.leblanc6@forces.gc.ca
Government of Canada
www.cfmws.com
FACEBOOK: https://www.facebook.com/pages/MilitaryFamily-Services/562454950464310
TWITTER: @MfsCfmws
Media Relations and
Escalation
MFS staff responsible for each social
media site will post directly, or link to,
news releases of relevance.
All media inquiries submitted through
a social media channel will be
forwarded to the appropriate channel.
i.e. Public Affairs, Comms Manager
The sites will be monitored routinely
and followers who post offensive,
inappropriate or provocative
comments will be banned following
sufficient warnings.
Family-focused Social Media
Family-focused Social Media Activities
Audience
• Serving and retired CAF personnel and their families;
• Parents of serving CAF and their families;
• MFRC local website administrators;
• MFRC Board of directors, staff and volunteers;
• Staff of the Non Public Funds/CFMWS
Goals and Objectives
• Establish awareness and support for the FamilyForce Web site;
• Communicate with CAF personnel and their families about issues/stresses/challenges
pertaining to the military lifestyle;
• Become a conduit for the voice of CAF families;
• Promote MFS resources and support to CAF families;
• Establish conversations that are relevant to CAF families and help generate content for
FamilyForce;
•Facilitate personal/family/community development to help strengthen CAF families
and communities; and
•Increase the number of FamilyForce social media followers and website visitors.
Key Messages
• FamilyForce is a dynamic, online community for and about Canadian Military Families;
• FamilyForce connects CAF to diverse services, resources and information;
• FamilyForce uses plain language, is family-friendly, and is easy to navigate.
Corporate-focused Social Media
Corporate-focused Social Media
Activities
Audience
• Ministries and governments;
• External partners and stakeholders;
• MFRC Boards of Directors, staff and volunteers;
• NPF/CFMWS staff; and
• Media
Goals and Objectives
• Promote the Military Family Services Program
• Increase access to policies, resources and performance
measurement tools to uphold the relevance and accountability of
the program;
• Inform audiences about new initiatives and family strategies;
• Inform audiences about special events;
• Facilitate two-way communications with MFS internal audiences
and stakeholders;
• Aid in collaboration for business purposes; and
• Highlight strategic outreach initiatives to attract and foster new
partnerships.
Key Messages
•MFS is an integral part of a broader organization that works to
enhance the morale and welfare of the Canadian military
community, contributing to the operational readiness and
effectiveness of the CAF.
Where can you find us.
FamilyForce
www.facebook.com/FamilyForce
@familyforceweb
Military Family Services
https://www.facebook.com/pages/Milita
ry-Family-Services/562454950464310
@mfscfmws
Questions?