Presented by:
Jalal aziz 13476
Waqas ali 13749
Acknowledgment:
• Mr. Shahid Rasheed
Deputy manager, marketing.
Kohinoor textile mills, Rawalpindi
• Date & Time:
5/11/2010 at 10:30am
• Email:
shahid.rasheed@kmlg.com
• The Company started in 1953 as a private limited Company.
• Became a Public Limited Company in 1968.
• Initial capacity of its Rawalpindi unit comprised 25,000 spindles and
600 looms.
• Later, fabric processing facilities were added and spinning capacity
was augmented.
• Over 5000 employees are working in KMLG.
• In 2009, company’s revenues crossed $ 140 million.
BOARD OF DIRECTORS
• MR. TARIQ SAYEED SAIGOL
(Chairman \ Chief Executive Officer)
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MR. SAYEED TARIQ SAIGOL
MR. WALEED TARIQ SAIGOL
MR. USMAN SAID
MR. ZAMIRUDDIN AZAR
MR. S. M. IMRAN
MR. ABDUL HAI MEHMOOD BHAIMIA
MISSION STATEMENT
At Kohinoor we aim to serve the needs of our customers and build value
for our stakeholders by continuing to remain an efficient and profitable
company. At the same time we hope we are creating an environment
where talented and exceptional people want to work. We are committed
to providing our employees with opportunities for personal and
professional growth that they can find nowhere else. We are dedicated to
operating our facilities with the utmost respect for the communities and
environment in which we live and work.
• Our corporate mission:
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Put the customer first always.
Be flexible to the customer’s needs.
Adhere to the highest quality standards.
Think innovatively.
Deliver results.
PRODUCTS
• Cotton Yarn
It is produced from premium quality Pakistani, US and
Egyptian cotton.
It is generally used for all high-end home products.
• Blended Yarn NE 30/1-80/1
Blended yarn is produced with polyester fiber.
It is generally used for products such as bed linen etc.
• Special Fiber CVC Yarn:
Kohinoor has developed innovative products using CVC
blended with Bright and Lyocell fibers.
PRODUCTS
• Sleep and Dream:
• Bed linen
» Flat sheets
» Fitted sheets
» Valances
» Night frills
• Duvets and Pillows
PRODUCTS
• Deco and Style:
• Curtains
• Printed and ready made
• Decorative fabrics
• Woven drapery fabrics
• Jacquard and Dobby fabrics
• Printed fabric
PRODUCTS
• Kitchen and Culture:
• Woven table linen
• Napkins
TARGET MARKETS
• Upper and middle class of the society.
• Housewives for the textile fabrics.
• For garments they are focusing on youngsters and
adults.
COMPETITORS
• Local Competitors
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Nishat textile
Colony textile
Younas textile
Chenab textile
Al- karam textile
Gulistan textile
Fazal textile
• International
• Bangladesh
• China
• India
CERTIFICATION
SWOT ANALYSIS
STRENGTHS
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Having own electricity plant
ERP software
Power Looms
Market Reputation
WEAKNESS
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Every booked order is delivered lately
Administrative Expenses
Reliability on Foreign Customers
Team Building
Research & development
OPPORTUNITIES
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New Technology
Motivating the employees
Projects for the local market
Advertising
KTML’s own Shops
Online Shopping Store
THREATS
• Political instability
• Increment in freight charges
• International and local competitors
SUCCESS FACTORS
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Quality products
Latest technology
Use of information technology
Safety, health and environment
QUALITY & LATEST TECHNOLOGY
• Quality Products:
KTML never compromises on the quality of its Products.
Company makes sure that it produces only the products of
high quality.
• Latest Power Looms:
Latest power looms have reduced the production cost and
have increased the quality and efficiency of their textile
products.
• Having own electricity plant:
KTML have their own electricity power plant.
INFORMATION TECHNOLOGY
The IT infrastructure has
been set up utilizing
state
of
the
art
equipment and High
speed network on Fiber
Optic Technology.
The
Company
has
selected Oracle as the
main platform.
SAFETY, HEALTH AND ENVIRONMENT
• The Company provides and maintains working
conditions which are safe and without risk to the health
of all employees, visitors, contractors and public.
• It adopts recognized “environment friendly” working
methods.
FUTURE PROSPECTS
• The Company plans to invest in the more to
improve productivity and quality.
• Acquiring latest technology.
• Replacement of the old equipment.
RECOMENDATIONS
• Advertise in international magazines to promote
their products.
• Publish its own local business magazine.