Orion Electronics Ltd
An Introduction
Thakral Group
(from Singapore)
Takes over in 1997
Orion Electronics Ltd
(formerly state owned)
Significant financial, managerial and technical inputs
Orion Electronics Ltd
Manufacturing Division
Marketing & Distribution (M&D) Division
Electronics
Manufacturing Services
M&D of Sourced
Products
Orion - timeline
• Founded in 1913 – one of the oldest electronics companies In Europe
• Decades of experience in electronics manufacturing
• Major producer of radios in 20s and 30s
• Started TV production in 1956; colour
TV production in 1975
Orion - timeline
• Supplied self-designed, produced, installed and maintained
sophisticated telecom equipment to USSR and other countries
in Asia, Africa and South America
• Changed with time, upgraded systems and working
methodology
• Obtained necessary quality certifications:
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ISO 9001 in 1995
QS 9000 and VDA 6.1 in 2001
ISO 14001 in 2002
ISO TS 16949 in 2004
ISO 13485 in 2011
AEO in 2012
• Manufacturing of a wide range of products for many reputed
customers
• Established in Thailand in 1905
• Strategy to be pioneers into emerging markets; identify and enter early
• Singapore became the headquarters of the Group in 1952; participated in
and benefited from the growth of Singapore
• In 1975, added electronics to existing trading portfolio of textiles
THE BUSINESS TIMES
SINGAPOREBUSINESSAWARDS
Singapore
Enterprise 50
Award 1995
Businessman of the Year 1995
• China operation set up in 1984
• Central-Eastern Europe operation
set up in 1989
• Expanded in a major way into hospitality and other property development in
Australia starting 1994
• IT Services Division started in 1997
• Well diversified Group operating in several geographies by 2000
• Strong relationship with Apple as sole/major retailer in several countries
starting in 2009
• Next foray started into several South Asian, Central Asian and African countries
• Expanded in a major way into hospitality and other property development in
Australia starting 1994
• IT Services Division started in 1997
• Well diversified Group operating in several geographies by 2000
• Strong relationship with Apple as sole/major retailer in several countries
starting in 2009
• Next foray started into several South Asian, Central Asian and African countries
30 Countries
8,000 Employees
US$ 2.5 b
Presence in Central-Eastern Europe
Ukraine
Hungary
Romania
Orion Operations
Business Profiles
Electronics Manufacturing Services
Marketing & Distribution
Orion Operations
Business Profiles
Electronics Manufacturing Services
Warehousing & Logistics
Marketing & Distribution
Electronics Manufacturing Services
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PCB Assembly
Cable Assembly
Server Integration/BTO/Box Build
Touch-Screen Integration
RMA/Warranty/Repairs & Alterations
PCB Assembly
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SMT/PTH
Automatic/Manual
Low/Medium/High Volume
Medium/High Complexity
BGA/AOI/X-Ray/Selective Soldering
Cable Assembly
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Low/Medium/High volume
Automatic/Manual
Cost-effective arrangements for small volumes
Combination with PCBA and Box Build
BTO/Box Build
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Server Integration and configuration
Complex assembly and logistics
Sourcing arrangements
Flexible cells
Clean Room for touch-screen integration
Quality Certifications
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ISO 9001
ISO TS 16949
ISO 14001
ISO 13485
AEO
Major Customers
Marketing & Distribution of ‘ORION’ branded products
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Well established brand name
Using now in 22 countries and counting
Products sourced from carefully selected suppliers
Order Receipt &
Localisation and compliance
Processing
Handling complete life cycle
Over 160 products
Customization
Source Selection
Shanghai
Office
Product
Selection
Ordering &
Financial
Certification &
Documentation
After-Sales Service,
Spare Parts, EOL
Outward Logistics,
Invoicing, Credit
Control
Inward Logistics
& Customs
Inspection &
Delivery
ORION Product range
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Televisions
Tablets
MP3 Players
Portable Audio Systems
DVD Players
Portable DVD Players
Navigation Systems
Home Theatre Systems
Speaker Systems
Health Products
Hygiene Products
Microwave Ovens
Air Conditioners
Fans
Oil Radiators
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Cooking Ranges
Washing Machines
Dishwashers
Coffee Machines
Vacuum Cleaners
Mixers-Grinders
Toasters
Hand Mixers
Kettles
Mini Kitchens
Induction Cookers
Fruit Driers
Irons
Fan & Halogen Heaters
Cooler Boxes
ORION Product Customers in Hungary
Retail Customers
Institutions
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Tesco
Metro
Auchan
Media Markt
Interspar
Penny Market
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Resellers
Builders
Financial Institutions
Medical Care Institutions
Educational Institutions
Bau Max
Praktiker
OBI
Lidl
Kika
Euronics
• Hospitality Operators
• Offices
• Manufacturing Plants
ORION Product Customers in Romania
Retail Customers
Institutions
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Carrefour
Metro
Auchan
Real
Penny Market
• Selgros
• Brico
• e-Mag
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Resellers
Builders
Financial Institutions
Medical Care Institutions
Educational Institutions
• Hospitality Operators
• Offices
• Manufacturing Plants
Company Data
• Area
• Budapest – 22,000 sq m
• Soskut – 6,000 sq m
• Romania – 3,000 sq m
• Manpower
• Hungary – 220
• Romania – 45
Turnover € m
40
30
20
10
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
New Logistics Center - Location
Soskut
New Logistics Center - Location
Vienna/Western Europe
Ring Road
Ports – Koper, Trieste
New Logistics Center - Location
New Logistics Center - Location
New Logistics Center
• Modern New Building
• Meeting all European Safety and Security norms
• 6,000 sq m
New Logistics Center
• Warehouse Management System
• Operating since 2008
Thank You
Orion Electronics Ltd
29, Jaszberenyi ut, Budapest 1106, HUNGARY
Telephone : (36 1) 261 3775, 262 5000
Fax : (36 1) 262 8067, 260 6520
E-mail : info@orionelec.com
http://www.orionelec.com