YOUTH EMPLOYMENT
WORKSHOP
Presented by : christiaan van der wath
DEPUTY DIRECTOR: SME DEVELOPMENT AND
SUPPORT SERVICES
CITY OF TSHWANE
YOUTH EMPLOYMENT
WORKSHOP
1. AFRICA PROGRESS PANEL REPORT [Presented by Kofi Annan]:
 The hosting of the FIFA Football Worldcup on the continent have also altered how
Africa is perceived, the report states: “Countries and companies are increasingly
shifting their attention from Africa’s problems to its vast potential and abundant
opportunities”
 “The image of Africans themselves has also been changing. There is a remarkable
‘can-do’ spirit which has been boosted by the successful World Cup, peaceful
referendum in Sudan and the people’s revolutions in Egypt, Tunisia and Lybia”
 “What was termed the ‘hopeless continent’ 10 years ago, has now unquestionably
become the continent of hope”
 Growth rates of exports has increased to 15.3 % per annum
YOUTH EMPLOYMENT
WORKSHOP
Lets turn this....
YOUTH EMPLOYMENT
WORKSHOP
Into this....
YOUTH EMPLOYMENT
WORKSHOP
1. HOW DOES SOUTH AFRICA COMPARE WITH ITS CONTINENTAL NEIGHBOURS ?
TOTAL EARLY ENTREPRENEURSHIP RATES (TEA RATE):
[Global Entrepreneurship Report: South Africa 2010]
[Percentage of early entrepreneurs per economic active group]
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TUNISIA: 31.5 %
UGANDA: 32.2%
ZAMBIA: 33.1 %
GHANA: 32.4%
SOUTH AFRICA: 8.9%
YOUTH EMPLOYMENT
WORKSHOP
1. HOW DOES SOUTH AFRICA COMPARE WITH ITS CONTINENTAL NEIGHBOURS ?
GLOBAL COMPETITIVE INDEX
Higher Education: Science and Maths
139 Countries were profiled:
Rankings:
• TUNISIA: 22nd
• UGANDA: 28th
• ZAMBIA: 85th
• GHANA: 57th
• SOUTH AFRICA: 135th
YOUTH EMPLOYMENT
WORKSHOP
1. HOW DOES SOUTH AFRICA COMPARE WITH ITS CONTINENTAL NEIGHBOURS ?
LABOUR FLEXIBILITY:
[GEM REPORT 2010]
139 Countries were profiled:
Ranked:
• TUNISIA: 8th
• UGANDA: 25th
• ZAMBIA: 55th
• GHANA: 42th
• SOUTH AFRICA: 134th
YOUTH EMPLOYMENT
WORKSHOP
1. HOW DOES SOUTH AFRICA COMPARE WITH ITS CONTINENTAL NEIGHBOURS ?
WHERE WE COMPARE POSITIVELY:
[GEM REPORT 2010]
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We are the best diversified economy on the continent
We currently have globally competitive infra-structure
Excellent tertiary institutions
Excellent knowledge base to create value add industries.
YOUTH EMPLOYMENT
WORKSHOP
1. OUR SME DEVELOPMENT STRATEGIC FOCUS AREAS:
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Entrepreneurial CAPACITY building
Accurate and timely Business INFORMATION/INTELLIGENCE
Access to FINANCE
Available INFRA-STRUCTURE
Access to MARKETS
Organised business NETWORKS
Lobbying and Advocacy for SME’s
YOUTH EMPLOYMENT
WORKSHOP
1. WHAT IS CITY OF TSHWANE’S FOCUS AREAS IN SMALL BUSINESS SUPPORT :
 Entrepreneurial CAPACITY building
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Accurate and timely Business INFORMATION/INTELLIGENCE
Access to FINANCE
Available INFRA-STRUCTURE
Access to MARKETS
Organised business NETWORKS
Lobbying and Advocacy for SME’s
NB – City of Tshwane took a strategic decision NOT to separate YOUNG entrepreneurs from
SENIOR entrepreneurs in our programmes, to prevent the loss of shared experience. Therefore
we do not have “YOUTH programmes” but rather “ENTREPRENEURIAL PROGRAMMES”.
Likewise we try not to separate gender programmes from each other. BUT the City of Tshwane
prioritize Youth and Women development, therefore 66 % of our beneficiaries are women and
73% are youths
YOUTH EMPLOYMENT
WORKSHOP
PROGRAMME 1:
TSHWANE BUSINESS CLUB:
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It is a free-of-charge DATABASE for the Tshwane small business community.
It is a mechanism to assist the business community to improve their business environment.
It is a mechanism for the business community to share business opportunities.
It is a mechanism for the business community to improve their competitive edge by receiving and
sharing information.
It is a forum sponsored by the government agencies to ensure face-to-face communication
improving the business environment together.
SUCCESS:
• 2,500 members and growing at about 15%
• Never had sessions below 200 people attending
• All government agencies use membership lists to recruit for their programs
TRICKS THAT MAKE IT WORK:
• NOT to be abused as a platform to promote government programmes, attendance WILL drop
• Ensure every session give value for the attendees, presentation have to have ‘’meat’’ and
presenters MUST have in-depth knowledge of the disciplines.
• Use bulk-SMS system to communicate
• Provide very basic refreshments at sessions
YOUTH EMPLOYMENT
WORKSHOP
PROGRAMME 2:
BUSINESS ORIENTATION TRAINING:
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Understanding the market for your product
Understanding customer relationship
Understanding different selling techniques
Understanding different avenues for financing your business
Understanding how to run and manage your business and daily activities
Business Plan
Business Ideas and Opportunities
Managing a Small Business
Business Tools
Basic Record Keeping
Costing and Pricing
Administration of a Small Business
Management business finance
TRICKS THAT MAKE IT WORK:
• 1 DAY SESSION;
• Only use Institute of Business Advisors (IBA) graded trainees (preferably level 3 or 4), ensuring that
someone with REAL business experience presents the information
YOUTH EMPLOYMENT
WORKSHOP
PROGRAMME 3:
BASIC ENTREPRENEURIAL TRAINING:
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Understanding the market for your product
Understanding customer relationship
Understanding different selling techniques
Understanding different avenues for financing your business
Understanding how to run and manage your business and daily activities
Business Plan
Business Ideas and Opportunities
Managing a Small Business
Business Tools
Basic Record Keeping
Costing and Pricing
Administration of a Small Business
Managing business finance
TRICKS THAT MAKE IT WORK:
• 5 DAY SESSION;
• Only use Institute of Business Advisors (IBA) graded trainees (preferably level 3 or 4), ensuring that
someone with REAL business experience presents the information
YOUTH EMPLOYMENT
WORKSHOP
PROGRAMME 4:
ADVANCED ENTREPRENEURIAL TRAINING:
Disciplines Covered:
• Financial Management
• Marketing Management
• Project/Process Management
Beneficiary Criteria
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Only SME’s with existing business may participate
Gap-analysis to be completed to indicate which discipline is required
Only SAQA accredited courses
Supply of own materials for the courses
TRICKS THAT MAKE IT WORK:
• 11 week performance measured courses;
• Only accredited institutions may participate like UNISA, University of Pretoria and Tshwane
University of Technology etc.
YOUTH EMPLOYMENT
WORKSHOP
PROGRAMME 5:
MENTORSHIP PROGRAMME MANAGED BY THE INSTITUTE OF BUSINESS ADVISORS (IBA):
PURPOSE OF THE IBA PARTNERSHIP AGREEMENT IS:
To manage the mentorship programme for the Municipality by:
• Processing all applications,
• Allocating appropriate resources to complete an initial health-check and gap-analysis on referred
SMME's.
• Allocating an appropriately graded business advisor to mentor and assist referred SME to ensure
the retention and growth of business capacity.
• Checks all records provided by the appointed business advisor ensuring the integrity of claims and
pay claims once all records are submitted to satisfaction.
• Submits monthly reports on work completed, work in progress and funds committed.
SUCCESSES OF THE IBA PARTNERSHIP:
• Allowed a system of graded business advisors to be available to Tshwane SME’s.
• Allows a system whereby the most suitable sectoral skills becoming available to SME’s as and when
needed
YOUTH EMPLOYMENT
WORKSHOP
PROGRAMME 6:
BUSINESS INFORMATION CENTRES :
PURPOSE OF THE IBA PARTNERSHIP AGREEMENT IS:
To manage the mentorship programme for the Municipality by:
• Processing all applications,
• Allocating appropriate resources to complete an initial health-check and gap-analysis on referred
SMME's.
• Allocating an appropriately graded business advisor to mentor and assist referred SME to ensure
the retention and growth of business capacity.
• Checks all records provided by the appointed business advisor ensuring the integrity of claims and
pay claims once all records are submitted to satisfaction.
• Submits monthly reports on work completed, work in progress and funds committed.
SUCCESSES OF THE IBA PARTNERSHIP:
• Allowed a system of graded business advisors to be available to Tshwane SME’s.
• Allows a system whereby the most suitable sectoral skills becoming available to SME’s as and when
needed
SME DEVELOPMENT AND
SUPPORT SERVICES
MONITORING AND EVALUATION
INDICATORS:
INPUTS
OUTPUTS
OUTCOMES
IMPACT
SME DEVELOPMENT AND
SUPPORT SERVICES
MONITORING AND EVALUATION
INDICATORS:
INPUTS
OUTPUTS
IMPACT
OUTCOMES
??
YOUTH
UNEMPLOYMENT
SME DEVELOPMENT AND
SUPPORT SERVICES
THANK YOU