OpenScape Business A unified business solution for small and mid-size companies Oct. 2013 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 3 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 4 SMBs respond with UC $8 Billion Addressable opportunity for the SMB TDM/IP Market in 2012 Interest in IP is growing IP accounts for 25% of all lines sold in the SMB Segment in 2010 SMB’s use many tools Most SMBs are still using ‘traditional’ tools to collaborate Big opportunity to improve teams Only a very few SMBs have formal team performance management systems in place Interest in UC is growing 80% of SMB’s currently implementing or planning to implement UC Customer Service is key 55% of respondents want to improve customer service by improving or upgrading their contact center environment Siemens Enterprise Communications global research conducted September/October 2012 Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 5 UC Can Help You What’s important? To find people quickly A shipment is heading to the warehouse – Who will receive it? A deal will close if the owner can talk to the prospect – Can I reach the owner in time? Presence Saves Time 32 Mins What’s important? Never missing a message from a customer or coworker A multi-tasking sales person won’t miss a voice or fax message because they will automatically appear via e-mail A Single Inbox Average time saved because UC helps you to find the person you need on the first attempt Sources: Information Week, IT Management, Inc. and Sage Research, Inc. 43 Mins Average time saved by managing emails, voicemails and faxes from one inbox What’s important? Not wasting time transferring data Law firms can track voice communications automatically. If a customer calls, their CRM data will automatically open on your desktop Integration Can Help 3 Benefits 1- Time Savings 2- Better Accuracy 3- Real-Time Data Access 6 SMB Requirements –Key Research Themes • • • • • • Easy to install and maintain Scalable and Flexible Mobility/Distributed Workforce Management of Operational Costs Productivity and Customer Service Support Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 7 OpenScape Business meets SMB needs and drives higher margin business Leverage your knowledge and training on H3K and OSO to bring customers into the UC World with minimal effort Customer Relationship Management, mid- and long-term, starting with Voice and easily bringing customers into the UC World Have the answers to how your customers can manage BYOD and bring them Presence and Social Media integration Help Progressive SMBs utilize their IT budgets to invest in a modern UC solutions at minimized cost because they can migrate existing investments Show your UC and Contact Center competence, becoming a trusted partner to your customers With a simplified and all-inclusive license structure, benefit from Support and free software Upgrades for 3 years Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 8 Our Own Experience Cost Control and Investment Protection Leverage IP and UC One Solution Improve Team Performance and Customer Service Retain Competitive Advantage Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 9 Goals and Solutions Business Goals Key Factors Management Team • Manage many tasks • UC available to everyone • Enable employees on the move • Support smart phones and tablets • Improve customer service • Integrated tools enabling productivity • Lower operational costs • Simple migration • Scalable and flexible solution • Integration; add new users and devices • Vendor support • Global model to reassure customers Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 10 Combining the Best of our SMB Products • Common Platform • Flexible Upgrading • Standard Devices • UC for any Platform Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 11 OpenScape Business A unified business experience for single or multi-site environments All-in-One Fully Integrated Unified Business “Classic” or Modern VOIP Cabling Copyright © Unify GmbH & Co. KG 2013. All rights reserved. Phones and apps for any workplace Adapts to your Business 12 Unmatched in Value & Ease of Installation Feature Full UC solution Ease of Installation/Support Scalability Mobility TCO Serviceability & Productivity Differentiators More UC functionality in one box than any other vendor Embedded UC regardless of Voice Infrastructure (TDM / IP) Available on more mobile platforms than competitors Supports All Devices and Clients Has Apple Mac OS client, where other vendors have Web-based solutions Supports Dual-Mode, WLAN, DECT/Wireless DECT ONE Solution Architecture Ease of Management Flexible deployment Copyright © Unify GmbH & Co. KG 2013. All rights reserved. No rip and replace to upgrade from voice to UC, add more functionality, or to support more users Single UCC Domain Easy to support with Web-based management tools Flexible licensing on-line All-in-One Appliance or virtualized option with Software 13 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 14 OpenScape Business -Unmatched in Value All-in-One UC for SMBs • UCC for Standalone and Multisite environments • Voice, Presence, Conferencing, Contact Center, Messaging, IM, Mobility, Fax • UI Integration OpenScape Web Collaboration • Unified Design: Common SW & HW solution across all deployments ONE Solution Architecture For our Partners • Reduced/optimized hardware: One main board for UC, VoIP & Data integrated • All-In-One solution supporting all interfaces: Full IP, digital- , analog-, DECTVoice & UCC • Generate value with the easiest path from Voice to UCC (on-board UC) • Investment Protection & Migration: Keep the box & phones -change the board • Make money: Fulfill the customer’s needs perfectly with one product Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 15 For any Infrastructure, HW & SW, “Classic” or IP OpenScape Business X3 / X5 / X8 OpenScape Business S Voice & UC-Solution for up to 500 Users Virtualized PABX for up to 500 Users All-In-One Voice & UC with on-board full IP, for up to 500 IP Users, IP & Digital & Analog, DECT, ITSP, SIP Trunking, ISDN / S2 All-in-one Voice & UC , Server -based UC Software Solution for up to 500 Users, Virtualization with VMware, SIP Trunking X3 X5 X8 UC Booster Option UC Booster Card For up to 150 UC Suite Users Plug-In Board for X3R/X5R/X8 UC Booster Server For up to 500 UC Suite User Server for X3/X5/X8 Copyright © Unify GmbH & Co. KG 2013. All rights reserved. Voice Channel Booster additional DSP channel for X3/X5/X8 Server-based or fully virtualized 16 OpenScape Business Phase 2 Features Professional UCC Clients Integrated Applications & Networking New enhanced deployment options •myPortal for Outlook •myPortal for Desktop •myAttendant (Attendant Console) •myAgent (Contact Center Client) •myPortal Smart enhancements •OpenDirectory Service with external database access •Application Launcher •Multimedia Contact Center •OpenStage GateView •CSTA 3rd Party Connectivity •UC Networking across all deployments •UC Booster Card for up to 150 professional UC Users •UC Booster Server for up to 500 professional UC Users •OpenScape Business S, pure Voice & UCC Software Solution Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 17 Leverage Existing Investments Innovative Migration for your existing HiPath 3000 V9 Leverage Existing Investments Easy migration path for HiPath 3000 (includes OpenScape Office HX) customers – Exchange your mainboard Migration Path for OpenScape Office LX Customers – Free of charge upgrade license Investment Protection – Keep your hardware, phones and cables Flexibility to move from TDM to IP– Exchange your mainboard Upgrade to full featured UCC and use Presence, Fax, Conferencing, Contact Center and much more… Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 18 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 19 The Perfect Solution for SMBs OpenScape Business Voice & Unified Communications User Clients & Groupware Voice & Video Clients myPortal Smart, myPortal for Desktop, myPortal for Outlook, myPortal for Mobile/ Tablet All OpenStage HFA, T & SIP devices, Video with OpenScape Personal Edition SIP Multichannel Contact Center Available now for all deployment models Copyright © Unify GmbH & Co. KG 2013. All rights reserved. Attendant Console & Applications myAttendant & OpenScape Business Att enhancements OpenStage GateView, Application Launcher 20 Packaged UC: UC Smart and UC Suite Packages: UC Smart & UC Suite Embedded UC Smart Embedded and boosters/software myPortal Smart Integrated on the new UC Mainboard, per User License • Presence including status-based announcements • Directory Access • Favorites including Call Status • For Apple MAC OS & Windows • Call Journal • myPortal for Mobile/Tablet (with Mobility User license) • Visual VoiceMail Control (with Voicemail license) • Chat & Reminder • VoiceMail to E-mail Service Boosters/Software UC Suite • Ad Hoc Conferencing myPortal for Outlook Per User License Requires Booster Card/Server, Business S myPortal for Desktop Per User License Requires Booster Card/Server, Business S Copyright © Unify GmbH & Co. KG 2013. All rights reserved. • Visual Voicemail Control (with VoiceMail license) • Directory Search • Favorites & IM • Call History • Visual & Audio Presence • myPortal for Mobile/Tablet (requires Mobility User license) • Visual Voicemail Control (with VoiceMail license) • Directory Search • Favorites & IM • Call History • Visual & Audio Presence • myPortal for Mobile/Tablet (requires Mobility User license) • Rule Management • Personal IVR • Live Call Recording • Call Me • Calendar Integration • Desktop Dialing + Outlook Integration + Rule Management + Personal IVR + Live Call Recording + Call Me + Calendar Integration + Desktop Dialing More UC UC Conference User Requires UC Suite UC Fax User Requires UC Suite 21 UC Clients for any Workplace Desktop Clients Mobility Client myPortal Smart myPortal for Mobile/for Tablet •The powerful entry into the world of UC •For office-based users with the most common OS (Windows & MAC) For mobile users – offering UC everywhere on almost every device Desktop & Groupware Integration On the Phone myPortal for Outlook & Desktop myPortal for OpenStage •Full feature diversity on the Desktop or integrated into Outlook •The perfect solution for Microsoft Outlook users Allowing office-based workers fast change of their presence status and fast & comfortable access to their voice mail box Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 22 Powerful Entry into the UC World Stay in contact, and never miss an important message with myPortal Smart Presence includes status-based announcements Favorites includes Call Status Voicemail to E-mail Visual Voice Mail Control Ad hoc conferencing Directory Access Chat Reminder For Apple MAC OS & Windows Copyright © Unify GmbH & Co. KG 2013. All rights reserved. Integrated in the UC-Mainboard for up to 50 users for the X3, X5, X8 23 UC Smart -Integrated Enhancements Improve your reachability with integrated visual voicemail and Auto Attendant Voicemail – Fully integrated into UC Smart Auto Attendant - No need for additional hardware • • • • • • • • Up to 100 Auto Attendant Mailboxes • Multi Level Attendant , AA to AA, Mailbox or numbers • 4 Auto Attendant Greetings for: night/day, manual selection, etc. Up to 300 Voicemail boxes 6 Channels, 32h recording TUI or UC Smart controlled Voice Quality G.711 Wave Enhanced password security Announcement port start/stop or Loop Group Mailbox (MWI to all members) Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 24 myPortal for Desktop & myPortal for Outlook Speed your communication with integrated UC Web-Collaboration Call Recording Integrated Presence Visual Voicemail Fax Mailbox Outlook Integration Call Journal Directory Access Favorites Drag & Drop Conference UC Suite with UC Booster Card, Booster Server or Business S Instant Messaging Call Pop-Ups 1# Mobility One Number Service Personal Notification Copyright © Unify GmbH & Co. KG 2013. All rights reserved. Social Media Personal Auto-Attendant Dial per Mouse Click 25 myPortal for Mobile & myPortal for Tablet Unlimited Mobility and Collaboration – Be available Enhanced UC feature set for managing calls The OpenScape Business user interface for directly from the mobile phone (incl. mobile employees using smartphones or tablets conferencing, consultation and call transfer) with a graphical user interface such as: iPhone, Blackberry, Nokia, Android and Windows Mobile No need of a parallel fixed phone anymore with the new mobility user license Open browser based approach for all other mobile phones or tablets - No dedicated applications need to be loaded on the mobile device Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 26 The Attendant Console and myAttendant Stay in control of your business and see who is available, and who is not, at-a-glance myAttendant for UC Suite for operators to handle calls fast and efficiently, and for managing teams Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 27 OpenScape Business Attendant and BLF Provides the perfect view to all users OpenScape Business Attendant • Display and change Presence status on Attendant BLF • Show BLF with Feature keys ( Hold, Day/Night ) • New Phonebook : System speed dial • "All in one window" for small systems • Support of OpenStage 30T • Network-wide “Call Status” & Presence View for up to 4 Nodes (with BLF Server), more on a PSF base • Different Skin variants available Copyright © Unify GmbH & Co. KG 2013. All rights reserved. OpenScape Business BLF (Busy Lamp Field) • Network-wide Call Status & Presence view for up to 4 Nodes • Display Presence status for other users & Change own Presence • Up to 50 Business BLF Users per node • Caller Journal in/out • Dial via Web Service Interface (CTI Control) • Business BLF is a “Stand-Alone” Application, BLF Server for network-wide use 28 OpenScape Web Collaboration Integrated Launch it with OpenScape Business User Interface • Full-featured OpenScape Web Collaboration solution specifically packed and embedded for SMBs • Launched via OpenScape Business Drag & Drop Conferencing Service or from call pop-up window • Simple, intuitive interface with one-click access to all features • Integrated text, data, web, and multi-party H.264 desktop video conferencing • Mobile client that runs on any smartphone device including iPhone, iPad, iPod Touch and Android clients Copyright © Unify GmbH & Co. KG 2013. All rights reserved. • Highly secure 256-bit AES encryption • On-premise deployment model, that can be installed quickly, cost-effectively, and with minimum IT resources • OpenScape Web Collaboration requires a Windows Server • Available with UC Suite (UC Booster Card/Server or Business S) 29 On-Premise Mobility -DECT and DECT IP For voice connectivity on the entire campus, for traditional and IP-based communication infrastructures DECT “Classic” DECT IP • For traditional and network infrastructure • Convenient, easy-to-use ,menu-driven interface of the DECT handset • Up to 7 DECT base stations for X3 and X5 rack variants • • • • Copyright © Unify GmbH & Co. KG 2013. All rights reserved. For IP networks Phonebook via LDAP Call waiting and call forwarding Caller Name on display and differentiation of calls (internal/external) • Message Waiting Indication 30 Full Range of UC-enabled Devices & Voice Clients OpenStage HFA, SIP & T –Secure, reliable advanced phones Phones Deployment Service Mobile UC IP Soft Clients CMI, IP DECT, WLAN Copyright © Unify GmbH & Co. KG 2013. All rights reserved. •OS5 •OS10 •OS15 •OS20 •OS30 •OS40 •OS60 •IP 35/55 (SIP) * Migration of existing optiPoint Phones possible 31 Open Directory for Business Process Integration An embedded solution to provide flexible connectivity to external customer databases & client applications Unified Directory Access Database Connector SQL Access to Phonebook Open Directory Assistant Copyright © Unify GmbH & Co. KG 2013. All rights reserved. •Access to all directories from 3rd party applications, OpenStage or IP-DECT through an embedded LDAP Server interface •Connection to multiple external databases •Combines internal directories and external databases into a single unified search engine UI •Easy to manage and configure through wellknown OpenScape Business Web-based Management 32 OpenStage Gate View User-friendly, security solution offering real-time video surveillance to observe/control your business from anywhere •PC Desktops (Web-client) •OpenStage 60 •iPhone/iPad (Gate View app) •Entrances •Parking lots •Doors Copyright © Unify GmbH & Co. KG 2013. All rights reserved. •View real-time video from a broad range of device options •Compatible with a large range of certified IP web-cameras to prevent physical threats •Video recording to secure and observe important areas •Video-control entrance areas and grant access via OpenStage phones together with video doorphone solutions 33 Integrated Contact Center with UC Suite Optimize agent productivity with innovative communications tools Business Process Integration Collaboration tools that get the right expert on the line Intelligent Routing Visual design tools that simplify workflow development Integrated Multimedia Supervisors tools that can help Agents be more productive Easy Management & Reporting Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 34 Multimedia Contact Center Anywhere Agents –One Call Resolution Branch Office • • • • • • • • • Reports Agent Functions Team Information Presence of the Experts Call Pop-Ups Hands-free Call Control Individual Recording of Agent Calls Contact Center Voice Calls, Fax, & E-mail Customized Agent Desktop Headquarters Supervisors and Agents Agents Agent At Home Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 35 The Open Approach –IT Flexibility Seamlessly integrate into the IT Eco Systems of choice Integration Integration into business environments and customer databases with Open Directory Services and Application Launcher increase productivity Social Collaboration Extending communications reach with standard Interface XMPP leveraging social media networks (e.g. Google Talk) Flexible Deployments Connectivity Desktop and OS/Application level virtualization reducing physical HW while enhancing availability and reliability Open SIP Interface to leverage lowest cost IP communications via SIP trunking, including service such as Skype Connect SIP Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 36 Integrate CRM with Application Launcher A client application that allows the launch of 3rd party business applications based on Caller Identification (CLI) Productivity Customer Service Copyright © Unify GmbH & Co. KG 2013. All rights reserved. •Handing over caller information from OpenScape Business into existing customers CRM apps •Launch customer apps by batch file or URLs •Flexible pop-up windows with customized action buttons •Can be licensed individually per user client 37 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 38 Serviceability & Manageability Improvements WBM and wizards make things easy –no need for robust IT staff • Less effort needed to bring H3K or OSO service technicians to the OpenScape Business level • Central Licensing within WBM for network-wide easy move and changes • Licenses can be shifted within the network without CLS • Easy Migration Path to exchange HiPath 3000 to OpenScape Business • Common SW setup – One Installation DVD Media for server-based deployments Copyright © Unify GmbH & Co. KG 2013. All rights reserved. • Intuitive wizards for voice and UC simplify the setup and configuration • Reuse of existing extension boards for TDM, DECT SLC cards and IVM • SSDP ready – Improved remote and secure serviceability Centralized Management Installation Wizards Pre Installed system and UCC Server PlugIn No Linux know-how required Reuse of existing extensions cards 39 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 40 OpenScape Business Networking Evolution of HiPath 3000 and OpenScape Office Voice and UC Networking is important for SMBs • Many Businesses have multiple locations (branches, sales offices, etc.) or offices on a single campus • Site expansion is also typical as small and medium sized businesses grow • The need to communicate and collaborate as one entity is especially critical for smaller companies trying to compete with large enterprises Copyright © Unify GmbH & Co. KG 2013. All rights reserved. Benefits • Always know the availability of your colleagues in other locations • Stay within reach of your colleagues and customers from any device and location • Managing a single UC domain vs. multiple redundant standalone deployments 41 Voice and UC Networking Scenarios OpenScape Business Deployments Networking with Large Enterprises • Multiple networked OpenScape Business X3/X5/X8 • Voice Networking • UC Networking with UC Booster Card/Server • Mixed OpenScape Business X3/X5/X8 with OpenScape Business S • Voice Networking • UC Networking with UC Booster Card / Server • OpenScape Business S utilizing OpenScape Business X3/ X5/X8 as a gateway • Single or Multi Gateway Option • OpenScape Business SIP Interconnection • Connection of certified 3rd Party SIP Applications • OpenScape Business X3/X5/X8 networked with HiPath 4000 V6 • OpenScape Business networked with OpenScape Voice (planned) Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 42 Networking with UC Suite Flexibility in deployment and interfaces • • • • • • • • • • • • • Voice supported Presence management (Presence visibility) Network-wide call status (ringing, on call, active mobile device) Call Pick Up via myPortal Instant Messaging including multi user chats Drag & Drop Conferencing in the network Network-wide Web Collaboration (with Desktop Sharing & Video) Voicemail forwarding in the network Business Attendant and myAttendant change presence status for all users System-wide internal directory and favorites External directories via Open Directory Services Integration into MS Exchange calendar and public folders XMPP based presence & chat support to external partners Providing network-wide busy lamp indication on DSS Phone Keys Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 43 Multiple Networked Scenarios Voice Networking OpenScape Business X3/X5/X8 & S • Up to 32 Nodes (more on PSF base) • Up to 1000 Users in a network (more on PSF base) UC Networking with OpenScape Business X3/X5/X8 & S • Up to 8 Nodes (more on PSF base) • Up to 1000 Users in a network (more on PSF base) • Requires Booster Card / Server per system Network-wide License Shifting • License Shift the easy way via WBM – no CLS needed • UC Suite/Smart User, IP User, TDM User, VoiceMail User, etc. Network-wide installation and administration via WBM (Wizards) • As known from OpenScape Office, enhanced Wizard Functionality • No need of HiPath 5000RSM anymore Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 44 Survivability is Business Continuity • Dedicated Standard Industry Server Customers • Redundant power supply • Linux SW based redundant hard disks • ECC RAM to detect and correct RAM errors Suppliers Host System • Automatic re-register via second standby registration setting • Voice functionality can be used during the emergency mode • Detects server failures automatically, using a “heartbeat” on servers • Restarts virtual machines almost instantly without human intervention Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 1. High Availability Server HW 2. X3/X5/X8 Failover 3. VMWare – High Availability Sales Teams 45 Software-based UC Solution- Virtualization Motivations Benefits • Re-organization due to server rank-growth • Reduction of physical Server-Parks: > HW costs, Space, Green IT • Need of Centralized Management • Ease of Data Backup and Restore • Need to enhance reliability • Scalability • Need to reduce service hours • Monitoring • Re-use of old OS systems in a virtual environment Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 46 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 47 OpenScape Business Licensing The most flexible licensing structure for individual use Partner Benefits Customer Benefits • Greater flexibility and ability to tailor the solution according to customer requirements • Reduce Partner & Distributors inventory by reducing prices for hardware components • Change from HW to SW Business. Licenses can be ordered from SEN within an hour; no need for stock • Positive financial impact for all Partners • All licenses can be shifted within the WBM – no need for complex shift on CLS anymore • Reduced license complexity due to a common OSBiz architecture for all deployments (X3/X5/X8 & UC Booster Card/Server, Business S) • Tailored to customer needs: Customers are only paying for the functionality they are using • UC for up to 50 Users is simply a matter of activating an additional license, no need for additional HW • Licenses can be activated easily via Remote • Easy upgrade options from UC Smart to UC Suite if a customer wants to have more Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 48 Reduced Complexity in Ordering Many Base Packages Only one base package across all deployments Channel per Voice Trunk No need for BS4-Channel License anymore DSP CC Base No need for complex B-Channel Licensing for HG1500 anymore No need for a Contact Center Base license anymore Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 49 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 50 Software Assurance Built-in Cost of software 30% W/O Software Assurance With Software Assurance Install Copyright © Unify GmbH & Co. KG 2013. All rights reserved. Upgrade 51 Inclusive Partner Support Peace of mind for customers; revenue for Partners Partner Benefits Customer Benefits • Competitive vendor support offering, tangible re-sellable service features • Simple inclusive support offering – easy to process, no separate order handling • Reduced risk in deployment and support for the new solution elements • Reliable and transparent SLAs position partner as expert resource • Elevation of partner to trusted business advisor increases up-sell /renewal potential • Increased customer wallet share by offering a mix of own and SEN value add services. • Longer-term fixed recurring service revenue and margin potential • Peace of mind in the event of an issue with guaranteed support by SEN as the vendor • Enhanced customer satisfaction and loyalty • Trusted advisor will help SMBs keep up with the speed of business and their growing needs around communication solutions and corresponding services • Investment Protection and Stability in an otherwise ever changing business environment Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 52 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 53 SMB Portfolio At-A-Glance OpenScape Business Voice & Unified Communications All-in-one UC Appliance X3 / X5 / X8 Virtualized SW UC Solution OpenScape Business S OpenScape Office MX •Supporting up to 500 users (IP, TDM, analog) •Incl. “on board” UC Smart •Advanced UC Suite via Booster Options •ITSP, SIP Trunking, BRI, PRI & analogue •Server based PBX including UC •Supporting up to 500 users (IP) •Advanced UC Suite •Virtualization with VMware •ITSP, SIP Trunking •All-In-One UC appliance solution •Supporting up to 150 users (IP, analog) •Advanced UC Suite •ITSP, SIP Trunking, BRI, PRI & analogue •Software Update coming in 2014 for OpenScape Office MX HW Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 54 Sales Enablement Overview For Unify & Indirect Channel Sales and Presales Goals and Details Training Concept Available Assets Market Introduction Content of MIT training to include: Sales Enablement to partner with APT to deliver: Key Deliverables: • • • • • • • • •English and German SVUs on OpenScape Business MIT for Sales and Presales audience •Recorded, on-demand WBTs post SVUs •Scripted Sales/ Presales presentation on OpenScape Business solution (English and German) •Sales/Presales web-based training (WBT) on OpenScape Business (English) •Post-course test (English) Market Trends Target Customers Solution Architecture Sales Plays Positioning / GTM Migration Strategies Licensing Sales resources Contact your Regional Partner Representative regarding training dates Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 55 Services Training for Market Introduction H3K technician- Voice only Classroom OR OR H3K Upgrade 2 days incl. practical exercises E-learning H3K technician- Voice & UC Classroom Upgrade 2 days Incl. practical exercises OR System overview and licenses E-learning modules System installation and initial Start up Backup/restore and software update Classroom UC Smart Classroom 1 day Smart Voicemail Service and remote service Migration from H3K into OSBiz Copyright © Unify GmbH & Co. KG 2013. All rights reserved. Classroom UC Suite Classroom 2 day 56 Channel Partner Opportunities Attractive on-boarding program to minimize a partners “time to money” Demo packages (via Go Forward! Program) OpenScape Business S Demo DVD - (ready to show OSBiz Live!) Copyright © Unify GmbH & Co. KG 2013. All rights reserved. SEBA to access Marketing tools Digital Channel Presentation/Datasheets Competitive QRG Flash Demo and Videos Free 30 day Activation Key Deliverables: Period for all features (one time) Free 90 day Evaluation for UC, CRM Integration and Contact Center NextGen Migration Promotion for HiPath 3000 installed base and new OpenScape Office customers 57 Agenda • SMB Market Trends and Challenges • Partner Sales Support • The OpenScape Business Answer • Key Takeaways • One Architecture • UC Solution and Features • Solution Manageability • Networking & Deployment • Sales Structure • Support Included Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 58 OpenScape Business All-in-One Solution meeting all SMB needs • Easy to install and maintain • Scalable and Flexible • Mobility/Distributed Workforce • Management of Operational Costs • Productivity and Customer Service • Support Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 59 OpenScape Business -Unmatched in Value Simplicity More UC functionality in one box than any other vendor, and is easy to support with Web-based management tools TCO A superior ownership experience – No rip and replace to upgrade from TDM to IP, add more functionality, or scale to support more users User Experience Has Apple Mac OS client, where other vendors only have Web-based solutions Flexibility Available on more mobile platforms than any other vendor Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 60 "We are pleased to add OpenScape Business to our portfolio and are excited to bring a UC solution to our TDM customers. As a partner who has sold HiPath 3000 systems for many years, we see OpenScape Business as a natural evolution of this product family that brings our customers the latest in communications technology." Ian Allmark Managing Director, Lloyds IP Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 61 Messages to Help You Sell LEAD WITH BENEFITS OF UC: The most complete, embedded, All-in-One UC offering Including Voice, Presence, Conferencing, Web Collaboration, Messaging, IM, Fax and Contact Center CAPITALIZE ON DEPLOYMENT OPTIONS: The most flexible and scalable deployment From standalone to multisite, from converged to full IP, as appliance, on standard server and virtualized, providing UC with ANY Voice infrastructure WITH FEATURES TO INCREASE EMPLOYEE SATISFACTION: The most innovative user experience for PC Desktops (Windows & Mac OS), MS Outlook & Groupware Integration, supporting all Smartphones, SEN Desktop-Phones and Tablets Copyright © Unify GmbH & Co. KG 2013. All rights reserved. OpenScape Business Key Takeaways • Streamlined product portfolio (i.e. less cables, less hardware boards) will simplify the product and increase overall margin • Designed as an All-in-One Appliance with TDM, analogue, DECT, IP and UC as default capabilities, driving Partners toward this higher margin business by selling UC on top of a voice solution • Packaging scenarios simplifies sales and drives SMB Customers toward IP and UC – the higher margin business • New license model lowers the Channel’s upfront investment and can be ordered and activated online during installation • 3 years SW Upgrades are included, receive all upgrades and updates for free • 3 years of Partner Support is included with premium hotline, remote access platform Copyright © Unify GmbH & Co. KG 2013. All rights reserved. 6