©2013 Avaya Inc. All rights reserved
February 26-28, 2013 | Orlando, FL
The Avaya Collaborative Cloud
The Synergy of SaaS & Network
Virtualization
Steve Regini
Director Global SI/SP Strategy, Sales CTO
Avaya
#AvayaATF
@SteveRegini
©2013 Avaya Inc. All rights reserved
February 26-28, 2013 | Orlando, FL
Agenda
• The Avaya Collaborative Cloud:
• Real-time SaaS + Virtualization (application,
network, desktop) = Transcend resiliency and
deployment barriers
• Concept Study - Service Provider
• Key Learnings & Summary
©2013 Avaya Inc. All rights reserved
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February 26-28, 2013 | Orlando, FL
Introduction
• Software as a Service (SaaS) brings a new horizon to
innovation “hosters” and their customers
• Avaya’s Collaborative Cloud brings forward our industryleading real-time applications to this space
• Virtualization is no longer just an application discussion - we
need synergy between application, network & desktop
• Break the boundaries of traditional resiliency and
deployment schemes by way of a virtual switching fabric
• After this session, you will be better understand how Avaya’s
combined SaaS portfolio and networking portfolio can deliver
host organizations unique deployment flexibility
©2013 Avaya Inc. All rights reserved
4
February 26-28, 2013 | Orlando, FL
Rise of the Cloud
INFRASTRUCTURE
COST AND
COMPLEXITY
CONSUMERIZATION
OF IT
11%
social
work
70%
for
maintaining
equipment
RISE OF THE
CLOUD
%
80
MULTIGENERATIONAL
WORKFORCE
4
cloud
MOBILE AND
DISTRIBUTED
WORK
84%
million
millennial
remote
Source: EsnaTech 2012
©2013 Avaya Inc. All rights reserved
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February 26-28, 2013 | Orlando, FL
Business Issue: The Promise of the Cloud
• Why Enterprises are looking to cloud communications ?
• Fueled by growing trends with email (Google), CRM & ERP
(Salesforce.com), instant messaging, web conferencing . . .
1• The need for business transformation
• Shift expenditure - capex to opex, ROI
• Integrate communications
business apps
2• Improved speed and efficiency
• Rapidly deploy applications
• Future proof technology
3• Simplification and consolidation
• Outsource complexity - measure, analyze, optimize
• Benefit from elasticity and availability of the cloud
©2013 Avaya Inc. All rights reserved
6
into
February 26-28, 2013 | Orlando, FL
Problem: What’s Missing?
• The existing challenges for hosters to realize the
promise and capture the opportunity . . .
• The cloud is highly
fragmented with niche
Communications as a
Service applications…
• Going after hosted
collaboration and contact
center markets requires
hosters to integrate silo
solutions - complexity…
• Cannot assume all real-time
apps can be delivered with
cloud elasticity & resiliency...
©2013 Avaya Inc. All rights reserved
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February 26-28, 2013 | Orlando, FL
Solution: The Avaya Collaborative Cloud
APPLICATIONS & SERVICES
Networking
Contact
Center
single, open, scalable
communications architecture
Enhance it.
Use it.
Access services
through public &
hybrid cloud
Build it.
Deliver it.
Cloud grade
network
Deliver cloud
services
Integrate your
business applications
to enhance the cloud
PARTNERS
ORGANIZATIONS
©2013 Avaya Inc. All rights reserved
Unified
Communications
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February 26-28, 2013 | Orlando, FL
The Avaya Collaborative Cloud
Cloud
Enabled SaaS
Cloud
Network
•VENA
•Collab POD
•UCaaS
•CCaaS
•VaaS
•Federation
Avaya VENA
The
Avaya Cloud
•AvayaLive
•COS
•GovOS
AvayaLive
Open, scalable, reliable architecture
Voice &
Video
©2013 Avaya Inc. All rights reserved
Mobility
Collaboration &
Conferencing
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Messaging
Customer
Experience
February 26-28, 2013 | Orlando, FL
Avaya Aura® Virtualized Environment
Avaya Aura® applications supporting virtualization with VMware*
Avaya Aura®
Communication
Manager 6.2
(includes Call Center Elite)
Session
Manager 6.2
Secure
Access Link
2.2
Presence
Services 6.1
Application
Enablement
Server 6.2
WebLM
6.2
Utility Services
6.2
System
Manager 6.2
ACE
6.2
VMware vCenter Server
VMware vSphere
©2013 Avaya Inc. All rights reserved
VMware vSphere
10
VMware vSphere
February 26-28, 2013 | Orlando, FL
Avaya Cloud Enablement for UC & CC
©2013 Avaya Inc. All rights reserved
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February 26-28, 2013 | Orlando, FL
Avaya Cloud Enablement for UC & CC
Large Dedicated Hosted UC
•
•
•
•
•
•
•
Communications Manager (CM)
Session Manager (SM)
Systems Manager (SMGR)
Agile Communication Environment (ACE)
Avaya Aura Conferencing (AAC)
Avaya Aura Presence Server (PS)
Hosted Flare Experience
Software as a Service
Large Dedicated Hosted CC
Shared Hosted UC & CC
•
•
•
•
•
•
•
•
Communications Manager (CM)
Contact Center Elite (CC Elite)
Session Manager (SM)
System Manager (SMGR)
Agile Aura Messaging (AAM)
Avaya Aura Conferencing (AAC)
Avaya Media Server (AMS)
Avaya Aura Presence Server (PS)
©2013 Avaya Inc. All rights reserved
•
•
•
•
•
•
•
Contact Center Elite (CC Elite)
Avaya Aura Experience Portal (AAEP)
Work Force Optimization (WFO)
Call Management System (CMS)
Avaya Aura Messaging (AAM)
Avaay Aura Conferencing (AAC)
Avaya Media Server (AMS)
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•
•
•
•
Avayalive Engage
Hosted Flare Experience
Federation
Avaya Aura Conferencing (AAC)
February 26-28, 2013 | Orlando, FL
Avaya Cloud Enablement for Video
3rd Party Room
Based Video
Federate any Existing Open Standard Video to . .
The Best Client and Room Experience, over . .
Any Communications Network and BYOD, with . .
The Best Price for Performance !
H.323 ISDN 3G/4G IMS Private Public
SIP
©2013 Avaya Inc. All rights reserved
13
3rd Party
Client Video
February 26-28, 2013 | Orlando, FL
Value: Key Differentiators for
Hosters
• Avaya’s Cloud Enabled SaaS portfolio deploys on a
single, scalable, open SIP-based ecosystem
• Allows hosters to provide services to multiple market
segments without complicated system integration
• Provides dedicated private cloud, shared public clouds,
and hybrid clouds all from one architecture
• Provides migration paths for premise-based solutions
• Provides very rich & flexible VMware deployment model
• Beyond the richness of the application model,
Avaya has pioneered a unique approach for end-toend virtualization…
©2013 Avaya Inc. All rights reserved
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February 26-28, 2013 | Orlando, FL
End-to-End Virtualization
Built for Purpose Cloud:
• Avaya Aura Principles
• + Avaya Aura VE
• + Virtual Fabric
• + VCenter & Virtual
Provisioning Service
• + Virtual Desktop
Thin VDI Client
Avaya
VENA
©2013 Avaya Inc. All rights reserved
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February 26-28, 2013 | Orlando, FL
VSP7000 Fabric Interconnect
• Horizontal Chassis
• Most traffic goes rack-torack, directly between
servers
• Cross-rack capacity
crucial
• Terabit-class interconnect
avoids congestion &
latency
• Avaya delivers the industry’s
only multi-Terabit, nonblocking Horizontal chassis
• Alternatives introduce
congestion & latency,
additional equipment & hops,
consume more ports.
©2013 Avaya Inc. All rights reserved
The future:
East-West traffic
will dominate Data
Center traffic* –
80%
Racked Servers
16
Top-of-Rack
Switches
February 26-28, 2013 | Orlando, FL
VSP7000 Fabric Interconnect
ERS 8800 Core
– GbE focus
Distributed ToR
extends the virtual
backplane between
Server Pods
Switch
Clustering
VSP 9000 Core
– 10GbE focus
GbE Servers
– up to 1.1Tbps capacity
Horizontal
Chassis



10GbE Servers
– up to 5.1Tbps capacity
Best-in-Class Bandwidth
Price / Performance Leader
Expandable to Eight Racks Wide
©2013 Avaya Inc. All rights reserved
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


Energy Efficient
In-Service Maintenance
Lifetime Hardware Warranty
February 26-28, 2013 | Orlando, FL
Avaya Virtual Provisioning Service
VM Mobility
Network Virtualization simplifies VM
Mobility and Network Management
completes the solution
 Transparent Network Services
 Removing Boundaries
 Simplified Infrastructure
 Reduce Human Error Factor


Connectivity template
applied to VM
Application Server
template applied
Server
©2013 Avaya Inc. All rights reserved
Network Core
Virtual Service Network
VPS
Open API
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vCenter

VM moved identified

Connectivity template
auto reapplied to VM

Application Server
template applied
Server
February 26-28, 2013 | Orlando, FL
The Market for VDI
•
•
•
•
Gartner projecting VDI will be used to
deliver client computing capabilities to
>77M users by 2016 up from 18M
users in 2012
VMware – 20-25% of Virtual Desktop
customer base requiring UC
Nemertes Research – just 3% of
companies are running UC
applications over VDI while another
37% are evaluating or planning to
deploy in the next two years
Thin client devices growing rapidly as
VDI client of choice. Gartner projects
that 38% of VDI client devices will be
thin clients by 2016
Sources:
•Gartner Forecast: Hosted Virtual Desktops, Worldwide, 2012-2016, 2012 Update
•VMware View with Unified Communications and Collaboration, August 2012
•Nemertes Research: 2012 Benchmark Report ‘Unified Communications: How Far, How Fast
©2013 Avaya Inc. All rights reserved
19
February 26-28, 2013 | Orlando, FL
Traditional Problems with VDI for
Real-Time Communications
Media &
Control
Virtual
PC
VDI
Traffic
VDI Benefits
Reduce cost
Simplify Management
Increase security
Thin VDI Client
VDI Limitations
Architecturally, VDI is not
designed to support
real-time communications
such as voice and video
©2013 Avaya Inc. All rights reserved
20
February 26-28, 2013 | Orlando, FL
Avaya Virtual Desktop Integration
Control
Virtual
PC
Embedding Avaya
communications
software into third
party VDI thin client for
shared control mode
Media &
Control
Thin VDI Client
Control
Avaya VDI Communicator installed
as a package into the third party
thin client unit.
©2013 Avaya Inc. All rights reserved
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Media goes point-to-point
100% QoS end-to-end
VDI server’s load can’t
affect media
February 26-28, 2013 | Orlando, FL
Concept Study / Reference
• Large Incumbent Service Provider in Europe
• Proof of Concept to deploy Avaya Aura Cloud
Enablement for Contact Center
• Avaya Professional Services engaged to help
plan/design VMware application deployment
• Positioning Avaya Aura VE applications (native resiliency)
running on customer’s VMware certified hardware, vMotion and
VMware HA
• Positioning Avaya VENA VSP7K virtual switching fabric to
extend L2 across geographically distinct data centers
• Positioning a level of flexibility and resiliency unseen in the
industry
©2013 Avaya Inc. All rights reserved
22
February 26-28, 2013 | Orlando, FL
Concept Study – Geo Redundant SaaS
VPS Moves L2
Settings
VSP7K
c.
3. Failover (VMware HA)
ESXi 2:SM01
Local Storage
©2013 Avaya Inc. All rights reserved
Software Duplication
CM01b Becomes Active
MPLS Private
Storage Area
Network
SBC
VMware HA
Public
Boots CM01A on
ESXi 2
Active Memory &
Execution State - vMotion
Thin VDI Client
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Data
Center 2
VSP7K
Compute
ESXi 1:CM01a
Cluster 1
Fabric Connect - VENA
Virtual Provisioning
Service (VPS)
Maintenance (vMotion)
Compute
2. VENA & VMware
a.
b.
vCenter
vMotion
Storage vMotion
Fabric Connect - VENA
Dup Link
b.
Communication
Manager L2 Shadowing actv/stby
Session Manager
VPS
Management
Network
ESXi 3:CM01b
ESXi 4:Other
Local
Local Storage
Storage
Cloud Users
February 26-28, 2013 | Orlando, FL
Cluster 2
Data
Center 1
Virtual Data Center
1. SaaS Application HA
a.
Open API
Key Learnings / Summary
• Software as a Service (SaaS) brings a new horizon to
innovation hosters and their customers
• Avaya’s Collaborative Cloud brings forward our industryleading real-time applications to this space
• Virtualization is no longer just an application discussion –
we need synergy between application, network & desktop
• Break the boundaries of traditional resiliency and
deployment schemes by way of a virtual switching fabric
• Approach hosted SaaS deployment from an end-to-end
delivery perspective – ensure the benefits of the cloud
can be delivered !
©2013 Avaya Inc. All rights reserved
24
February 26-28, 2013 | Orlando, FL
Thank you!
#AvayaATF
@SteveRegini
©2013 Avaya Inc. All rights reserved
25
February 26-28, 2013 | Orlando, FL