APPAREL REVISION Aligned to Industry Standards Summer 2014 Release CURRICULUM TEAM Beth Bell, Ph. D, Wake County Kimberly Clark, Caldwell County Lisa Harrington, Lee County Dawn Harrison, Wake County Malena Robinson, Yancey County Kimberly Smith, Harnett County Traci Steele, Rowan County Susan Way, Carteret County APPAREL BUSINESS AND INDUSTRY KEY POINTS FROM BUSINESS AND INDUSTRY • Re-Shoring Initiative • Multiple Skills now needed in the Apparel and Textile Industry •Design •Construction •Fabrication and Re-engineering •Technology NEW COURSE NAMES FA31 Apparel and Textile Production I FA32 Apparel and Textile Production II FA31 APPAREL AND TEXTILE PRODUCTION I • History of the Industry • Fundamentals of Design • Essential Construction Skills • Textiles FA32 APPAREL AND TEXTILE PRODUCTION II Technical Design Textile Science and Innovations Global Manufacturing Process Apparel Market Research and Marketing Plan • Labeling, Packaging and Global Markets • • • • NC CAREER CLUSTERS Current Cluster: Additional Cluster: The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. – Alvin Toffler 1.00 –UNDERSTAND CAREERS, ENGINEERING AND FABRICATION IN THE APPAREL AND TEXTILE INDUSTRY 1.01: Understan d Apparel and Textile Industry Careers APPAREL DESIGN & PRODUCTION The main objective for students to realize is the various careers involved in getting a garment from the design stage to a retail facility. Design Production Sales APPAREL DESIGN AND PRODUCTION Careers are divided into 4 categories: Apparel Design Apparel Manufacturing Production Management Sales & Distribution 1.00 –UNDERSTAND CAREERS, ENGINEERING AND FABRICATION IN THE APPAREL AND TEXTILE INDUSTRY 1.02: Understan d technical design and textile science. TECHNICAL DESIGN TEXTILE SCIENCE PATTERN MAKING PROCESS • Create a pattern for a garment or an apparel product. • Consider the design details. • Select the materials (fabrication and trims) • Construct the sample (prototype) • Fit, revise and finalize the sample • Create an apparel technical design pack • Prepare pattern for mass production 2.00- UNDERSTAND CONSTRUCTION IN THE APPAREL & TEXTILE INDUSTRY 2.01 Understand product construction. T YPES OF MACHINES Lockstitch machine Overlock machine Embroidery machine Needle size and types Machine Adjustments CLASSES OF STITCHES Chainstitch Coverstitch Lockstitch CLASSES OF SEAMS AND FINISHES Superimposed seams Lapped seams Bound seams Flat seams Edge finished seams Ornamental seams SEAM ENGINEERING Seam Length- How long the seam is. Seam Width- How wide…Seam allowance is typically finished between 1/4"to ½”. Seam Depth- thickness or flatness of a seam. Affects appearance and comfort. GARMENT CONSTRUCTION AND DETAILS Construction Details Garment Shaping Devices Facings Sleeves Collars Cuffs and plackets Waistbands Pockets Fasteners Hems TECHNICAL SKETCHES OPERATIONAL BREAKDOWN OF A TOTEBAG 2.00- UNDERSTAND CONSTRUCTION IN THE APPAREL & TEXTILE INDUSTRY 2.02 Understand global produciton and maufacturing. FABRICATION IN APPAREL INDUSTRY Understand the steps in making a production pattern Explain the process of assembling an apparel item Interpret the standards of quality control in apparel production Recognize issues affecting apparel manufacturing? Understand the influence of globalization on the U.S. apparel industry. Describe the evolution of improved child labor practices and safe working conditions in the U.S. and the world. Understand harmful apparel manufacturing practices and the impact upon the environment. MANUFACTURING A PRODUCTION PATTERN Manufacturing a Production Pattern Grading Marking Spreading Cutting METHODS OF ASSEMBLING THE PRODUCT Custom Construction – Tailor/Couture Progressive Bundle vs. Piecework Unit Production System Modular Manufacturing STANDARDS OF QUALIT Y CONTROL ISSUES IN MANUFACTURING Societal Labor Issues Environmental Issues Global Trade and Regulations 3.00- UNDERSTAND THE APPAREL & TEXTILE MARKET 3.01 Understand marketing mix. MARKETING MIX Product (Qualtity, Size, Packaging, Design, Logo, Slogan) Price (Cost to produce,markup,break even, profit margin) Place (how/where sold, distribution, inventory, order, delivery) Promotion (advertising, promotions, returns) MARKETING PLAN Situation Analysis (snapshot of market, target market, competition) Objective (short and long term goals) Strategies (decisions about 4 P’s) Tactics (specific activities to carry out plan) Action Plan (time line, budget) 3.00- UNDERSTAND THE APPAREL & TEXTILE MARKET 3.02 Understand market research MARKET RESEARCH Key Points What are the fundamentals of marketing research? How do fashion companies forecast or use forecasting ? Key Terms Fashion Forecasting Fashion Trend Fashion Services Color Services Trade Publications Market Research Consumer Research Sales Research Comparison Shopping Consumer Publications 4.00- UNDERSTAND THE GLOBAL MARKET 4.01 Understand product labeling guidelines. 4.00- UNDERSTAND THE GLOBAL MARKET 4.02 Understand the buyer’s market.