Private and confidential
Green Urban Transport Sustainable Initiative
Viable EV operations in London
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…that runs reliably…
…at exactly the right time…
…from almost outside your house…
…to almost outside your office…
…that is faster than your car…
…guarantees you a seat…
…in first class comfort…
…for less than a tube fare!
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a viable zero emission urban transport initiative
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zero emission  express  urban mass transport initiative
• combines sustainability with competitive advantage, providing advantages for:
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Businesses Brand equity, savings and profit increases
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Passengers Fast, affordable, reliable, first class commuting
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Environment Real reductions in energy & noise, zero carbon dioxide & zero toxic emissions – tackling both air pollution and climate change gogutsi.com/work
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ZerO designed for business
The GUTSi ZerO is based on a Smith Edison. 40/51 Kwhr lithium battery with fast charging - full recharge in 4 hours. Range 120 miles per day in Central
London leaving the depot at 0500 and returning at 0030.
Design brief was to make interior feel like an ‘executive jet’
• Spacious First Class interior
• 9 comfortable individual large leather seats
• Air-conditioned, quiet, relaxed & clean cabin atmosphere
• Free Wi-Fi and use of net books
• Tables and 12/240v power outlets
• Digital TV /DVD with individual streaming of audio channels
Private and confidential gogutsi.com/work
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booking is easily self managed online...it’s very simple
For simplicity GUTSi commuting is self managed by employees
1.
Companies offer GUTSi commuting to staff
2.
Employees register at www.gogutsi.com/work with company ID code and their commuting details
3.
We validate employees using a secure automated process minimising administration
(manual process available at employer request)
4.
Authorisation is granted by our secure server and employees can start to using any GUTSi services (employers can limit available services)
5.
Staff travel preferences are stored and we periodically re-run the optimisation process, tailoring to individual requirements
6.
If no service suits immediately we log details of their commute and start to intelligently collectivise them with others and notify them when a service becomes available
7.
Web or PDA trip changes are quick and easy
Private and confidential
To encourage commuters to cancel seats during holiday/planned trips we have negotiated ‘as good as cash’ vouchers of a higher value than the net ‘fare’ with high quality retailers local to commuters
Special requirements of employees/companies can easily be incorporated with a simple phone call to our helpful staff gogutsi.com/work
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Simple online registration allows route analysis to establish passenger densities and decide service frequency for commuters. Site to site shuttle journeys during the day also provide economic and environmental benefits
• Establish passenger locations and commuting behaviour including required time of arrival, regular destinations, current means of travel and value placed on time / cost / comfort / reliability
Route analysis can solve for:
Passenger distance to pick up point
Distance to destination / journey time
Number of stops
Number of buses
Etc.
• Model the most effective bus route and departure schedule to comprehensively meet the needs of selected staff
Private and confidential Company destination Employee residence Shuttle service Commuter service 7

GUTSi costs very little but has great value…
Net cost per employee per seat = sub £ 4
Value of taxi = probably over £20
Value of time = probably over £50
Total value = probably over £70
• To City institutions these numbers are attractive – probably a good ROI.
• The environmental and brand equity benefits come for free!
GUTSi no risk, nothing to lose & everything to gain gogutsi.com/work
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The offer is simple…
Real, accessible & quantifiable economic benefits which come simply...
by offering a most valued perk that you don’t even have to pay for while...
achieving real carbon dioxide and toxic emission reductions.
For companies there is no risk, nothing to lose & everything to gain gogutsi.com/work
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has unbeatable environmental credentials
Even allowing for vehicle production GUTSi environmental impact is significantly less than alternative modes of transport
• Ultra Low Energy usage
GUTSi uses just 5% of the energy of a sole occupancy taxi and less than any other mechanised transport mode including the tube.
• Zero Carbon dioxide
GUTSi produces no CO2 at all. We power the vehicles sustainably making a real contribution to reducing greenhouse gasses.
• Zero Toxic emissions
GUTSi produces Zero toxic emissions tackling the critical air quality issue in
London which has a high economic and human cost to the capital.
• Silent running
GUTSi is very quiet, leading to a more peaceful city centre . Quieter roads encourage walking and cycling
• Congestion
Direct flexible express routes = minimal time on the road . No-stop services = free flow of traffic. Modal shift from cars = less vehicles
Private and confidential
Black cab TX4 Average car Average hybrid car
Motorcycle Bus Tube GUTSi
Particulate and NOx emissions are similarly low
Note: Example CO2 Emissions for Fulham to City journey (10.3km). Calculations include the fuel cycle and the vehicle cycle
(vehicle manufacture, assembly and disposal) . Data from www.travelfootprint.org/method
Private and confidential
Black cab TX4 Average car Average hybrid car
Motorcycle Bus Tube GUTSi the vehicle cycle (vehicle manufacture, assembly and disposal). Data from www.travelfootprint.org/method
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Total time taken
Walking time
Reliability
Comfort
Productive time
GUTSi
Cost to employee per trip Approx £4.00
Taxi
At least £17,
(with no employer contribution)
Minicab £20-25 c.30 minutes
1-5 Minutes c.30 minutes
1-5 Minutes
Public bus
£1.20 (using oyster), £2.00
(with cash)
53 minutes
6-10 minutes
Departures are always on time
(99%)
Extremely comfortable
Up to 95% of the journey; 5 minutes work would pay for the journey
Leave when booked, or hail on the street
Comfortable
Up to 75% of the journey; 20 minutes work would pay for the journey
5 minutes avg. waiting time for
Fulham buses
Often overcrowded
Up to 5% of the journey
Public tube
£2.30 (using oyster), £4.00
(with cash)
46 minutes
5-20 minutes
Similar to buses Under the employee's control
Often overcrowded
Up to 5% of the journey
Private Car
£3.00 running costs plus parking plus £8 congestion charge c.30 minutes + parking time
Time from parking to office
Comfortable
Very Low
Note: Based on a 7 mile journey from Fulham to EC3 paid for 100% by the employee in the 50% tax bracket. Bus waiting time based on 08/09 data.
Private and confidential
Green cells in the body of the table are the best in each section.
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