What do people look for in a holiday?
Using social media...FB and Twitter
Sustainable Tourism – Myth or
Reality?
TARGETS:
Define sustainable tourism.
Describe its goals.
Unpack case study examples.
TASK – KENYA:
WHY VISIT KENYA?
PITFALLS?
OUTCOME HEAVY MIND MAP
Real locations –
potential tourism
gone wrong??
Defining sustainable tourism...1987 –
Rio Earth Summit (Again)
An industry committed to
making a low impact on the
natural environment and
local culture whilst helping to
generating employment and
income for local people.
The WTTC Environmental Checklist
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Lower waste and pollution.
Ensure availability of water supplies.
Transport.
Land use and planning management.
Involvement of communities in environmental
issues.
• Partnerships for sustainable development.
A pyramid 7 – Ranking the Aims
Being informed of the
culture, politics and
economy of the areas
visited.
Supporting local
cultures by favouring
businesses that
conserve cultural
heritage and traditional
values.
Using the least amount
of local resources,
particularly non
renewable.
Anticipating and
respecting local
cultures’ expectations
and assumptions.
Supporting local
cultures by favouring
business that conserve
cultural heritage and
traditional values.
Contributing to
intercultural
understanding and
tolerance.
Conserving resources by
seeking out businesses
that are
environmentally
conscious.
Companies
Customers
Case Study – Aldemar Hotels Greece
• Greek holiday chain – pioneer in working with
local communities on environmental issues.
• Protecting water supplies.
• Auto-deactivation of hotel rooms when guests
leave.
• Use of environmentally friendly materials.
• Reduce packaging and paper waste.
• Solar energy.
• Sourcing local produce.
• Tree planting campaigns.
What can you do on holiday –
sustainability.
• Not requesting clean sheets.
• Turning off electricity supply when not in
room.
• Using Aldemar bags (eco friendly)
• Turning off taps when shaving and cleaning
teeth.
• Supporting local environmental groups.
Sustainable Tourism – Myth or
Reality?
TARGETS:
Define sustainable tourism.
Describe its goals.
Unpack case study examples.
Research Homework
• Research an eco tourism destination.
What is eco-tourism?
How are they eco-friendly?
What has been done to ensure sustainability?