Why are there different schools of thought on strategic management? Do you think it is confusing to have several different views on strategic management? There are different schools of thought on strategic management because each destination has its distinctions. These distinctions cut across all spheres. The environmental characteristics of several destinations will be different and require their own management strategy to preserve the environment. The same is true for the type of destination and the subsequent demographics they will naturally attract-this too will require its own consideration in management. The environment and customer expectations are just two examples, but the theme is that different schools of thought on strategic management exist to meet the varying needs of different tourism destinations, in an attempt to make them develop, sustain, and continue to grow. I do not think it is confusing to have several different views on strategic management. I actually think it is healthy for the tourism industry for different views on management to exist. By having different ideas, the tourism industry will not have a “bottleneck” effect on its management. By having more views and ideas on management, there can be evolution and different mixtures of strategy to fit the needs of different organizations. Also in time, the current and future individuals interested in, researching, or working in the tourism industry may have their own creative contributions to different strategic management styles. The aforementioned is quite important, as stronger and more efficient management styles are more likely to develop from an array of views on strategic management, instead of stemming from one single mainstream view of strategic management.