Balboa Yacht Club
Strategic Plan
2012-2022
BYC Strategic Plan
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 Overview
 Purpose
 Process
 Objectives
 Update and
Review
Strategic Plan Overview
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 Defines Direction and Resource Planning
 Ten Years Timeline
 Provides Continuity Through Changes in
Leadership
Looking Ahead Towards our 100th Anniversary
The BYC Purpose
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 To encourage yacht racing
and cruising, to promote
the science of seamanship
and navigation, and to
provide a suitable
clubhouse and marina for
the education, recreational
and social use of its
members and families.
The Strategic Planning Process
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Where We
Want to Be
Strengths
Weaknesses
Where We
are Today
Threats Opportunities
Members
Interests
Objectives
The
Market
Competition
Market
Trends
Objectives
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1. Centennial Master
Plan
2. Membership
3. Our Youth
4. BYC Brand
5. “One BYC”
#1- Centennial Master Plan
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Objective:
Withtothe
vision
of BYC
a world
class venue, we want to develop and
implement our Centennial Master Plan by
2022 to provide the grounds and clubhouse
of which our members can be proud
 Projects (Club and Grounds) to be completed by
2022
 Prioritization / Benefits / Funding
 Involvement of Various BYC Constituencies
“Renew”
#2 - Membership
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Objective:
We to
willedit
develop
andtitle
implement
process for achieving and maintaining full
Flag membership, increasing ranks to 580 by
December, 2013 and increasing J Flag
members to 120 by December, 2013
 Systematic Process That is Part of the Club’s
Culture
 Proactive Approach to Attract Members
 Retain Members Through Greater Club
Participation
“Grow”
#3 - Our Youth
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Objective:Click
Provide
theMaster
Necessary
to
Create and Sustain a Junior Program which:
 Produces sailors that consistently win the
Governor’s Cup by 2016 and
 Maintains a 33% (or better) conversion rate of junior
members into adult members.
Become the Junior Program of Choice in Newport
Beach
 Structured Coaching Program
 Engage Early to Keep Through Adulthood
 Formal Goals Setting with Each Junior
“Serve”
#4 - BYC Brand
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Objective:
Wetowill
build
a strategy
for the
BYC Brand by the end of 2012 and achieve
differentiation of the experience at BYC from
our competitors by 2016
 Understand Current Internal and External
Perception of the Club
 Align All Components to Reflect Who We Are
 Better Communication of Our Brand Internally
and Externally
“Reach”
#5 - One BYC
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title
Objective:
Wetowant
achieve
thestyle
concept
of “One BYC” with the vision, plan and initial
steps taken by Nov. 2012
 Transparency
 Pride
 Involvement
“Belong”
Next Steps
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 Regular Board Reviews and Updates
 Metrics to Measure Progress
 A Living Document
Our Blueprint For The Future