SJ/SAS
1
Why?
1 Our customers want to travel from-to, often with both train and
air. It is our job to provide travel products that meet our
customers ' need for simplicity, accessibility, freedom of choice
2 Sweden is and will continue to be dependent on strong
communications and further integration of collective modes
3 We see an increased consolidation globally and locally and thus
heightened competition from operators with large domestic
markets. It is important that we can continue to develop The
relations within and beyond our borders
4 As leading players within each mode of transport, it is our
responsibility to jointly pursue development of the Swedish
collective infrastructure with high availability, a secure and cost
effective travel with a minimized environmental impact
2
Specific benefits of the cooperation
• Enabling new products with high customer value requires cooperation;
smooth shuttle train/flight including get-up guarantee, joint annual pass,
corporate travel service
• Increased availability with several alternative travel possibilities for
customer
• Improved connectivity, less waiting time through collaborative planning, for
example, when connecting feeder to Arlanda
• Stimulates rail, more environmentally friendly ground transportation
to/from the airport
3
Vision and mission with the co-operation
Vision
•
•
•
Linking terrestrial public transport with aviation, air transport.
Together we create the flexible trip for the customer
Door to door
Objective
Overall:
1. Increase our revenue
2. Competitiveness
3. Create a unique product offering: ”One stop shop”
•
•
•
A trip = A reservation = security for customer
Use trains and flights to complement each other, as the train in one direction and
flight back
Take the train to and from SAS hubs – minimize emissions from cars
4
Connection warranty
Nuläge
•
•
Domestic 45 min
Europe 60 min
•
Intercont. 120 min
Done
Next step
•
Codeshare
Ongoing
5
One-stop-shop = Seamless saleability
Flyrail
closed
Next step
•
Access rail
• Interline vs Codeshare avtal
• Ready date Q1 2013
Ongoing
*)För att få ner driftkostnaderna och lägga design och kommunikation på respektive bolags egna resurser, utveckla s
ett Content Management System (CMS).
6
Products
Status
Annual pass
Destination
Destination
Plus
SAS travel: unlimited travel
on all domestic during 1
year. SJ.SE-travel: Travel
unlimited for one year in
any grade level with
dagtåget and sovvagns-and
couchette with night train.
Done
SAS travel: Travel on the
chosen destination, SJ-travel:
Travel unlimited for one year in
any grade level with dagtåget
and sovvagns-and couchette
with night train.
Done
SAS travel: travel on the routes
Stockholm-Gothenburg, StockholmSundsvall, Stockholm-Malmö and
Stockholm-Malmö/Angelholm. SJ.SEtravel: holders of SAS Travel Pass
Individual may at given distances
replace existing cards to cards that
include the opportunity to travel with
SJ on the same routes.
Done
7
Connections
Connections
•
Update of connections
• Arlanda Done
• Kastrup Ongoing (SJ)
Ongoing
*)För att få ner driftkostnaderna och lägga design och kommunikation på respektive bolags egna resurser, utveckla s
ett Content Management System (CMS).
8
Connections
Description
To the Airport (with time of arrival Airport (C)):
Från Gävle: 07:22 och 08:22
Från Dalarna: 05:57 och 07:53 (tåget som är framme 05:57 går den här tidtabellen via Gävle)
Från Sundsvall: 08:03
Från Linköping/Norrköping: 07:35 och 08:18
Från Eskilstuna: 08:35
Från Arlanda C
Till Gävle: 18:37, 19:37
Till Dalarna: 18:08, 20:08:, 22:31 (tåget som går 22:31 går den här tidtabellen via Gävle)
Till Sundsvall: 17:48 och 18:48
Till Linköping/Norrköping: 18:22 och 20:22
Till Eskilstuna: 20:10
Conclusion
Establish a "network" group with a focus on optimizing time to connect.
Ongoing
9
SJ / SAS Summary
Initiatives
A1: KFG with Intercont
Strengthen
cooperation
A2: KFG with all partners
KFG
B1: Flyrail CMS
Flyrail
B2: Flyrail Codeshare
GDS distribution
B3: Flyrail Whitelabel
C1: Contract with AccessRail
Network
C2: Codeshare with SJ (via AccessRail)
C2
D1: Illustration on good connections
E1: SJ into SAS Credits
Loyalty B2B
F1: Analysis of sales of three cards
F2: Sales plan 2012
A2
B3
B2
B1
E1
H1: External communication
3 Cards
H2: Internal communication
C1
A1
D1
F1
F2
H2
External / Internal
Communication
H1
On time
Risk for delay
Today
Q4 2011
Delayed
Q1 2012
Q2 2012
10
10
Summary
Focus on the collaborations we have so that
our existing offer attains success.
Connection
warranty
Network
connection
One stop
shop
Annual
Pass
11