Data Processing Capabilities
(Quantum & Dimensions – TOM)
Research & Analytics – Data Processing
 Experienced programmers with extensive experience in Data Validation, Data Tabulation and Analytics solutions
 Excellent knowledge of Market Research & Advanced analytics
tools like:
 Familiarity with most of the specialized research tools such as BPTO Simulator, Claims Optimization Simulator,
Max-Diff Share Simulator, Discreet Choice Simulator, Jaccard Analysis and Brand Value Creator Analysis (BVC).
 Multi-Step Quality assurance. Specialized and dedicated team of professionals who have in-depth expertise in
working on simple to highly-complex project.
Data Processing Services
(Quantum / Dimensions-TOM / SPSS)
Data
Conversion
Data
Integration
Cross
Tabulation
Data
Constructions
Data
Validation &
Cleaning
Z-Test for
Proportion
T-Test for
Mean
Topline Report
Automation
using VBA
Paired Test
IBM SPSS Modeler
About SPSS Modeler
 Build accurate predictive models quickly and intuitively, without programming
 Discover patterns and trends in structured or unstructured data more easily, using a
unique visual interface supported by advanced analytics
 Automated data preparation and rich, interactive visualization capabilities
 From this interface, you can easily access numeric, tabular data from a variety of
sources – text, excel, SPSS, databases like SAS, Oracle and Microsoft Access
CRISP – DM Methodology
Cross-Industry Standard Process for Data Mining (CRISP-DM model), SPSS Modeler
supports the entire data mining process, an industry-proven, nonproprietary
methodology.
Graphical Interface
High level Process flow
Customer Stage
Scripting Stage
Questionnaire
Share
Testing Stage
Testing on
Sample
Questionnaire
Review
Scripting /
Programming
Defects
found
Development/
Processing Stage
Quality Assurance
Stage
Data
Processing
1st Level of
Quality Check
Data
Tabulation
2nd Level of
Quality Check
Reports Shared
with client
Defects
found
Feedback
Implementation
The above diagram depicts a typical process flow for a project and this can be customized
as per client’s requirements.
Other Capabilities in Analytics

Datamatics has proficiency in designing Analytics research tools for market research
applications.

Examples:
 BPTO Simulator
 Claims Optimization Simulator
 Max-Diff Share Simulator
 Discreet choice simulator
 Segments allocation tool
 TURF Simulator
How are we different…

Experienced professionals

Change Management System

Independent Quality Process

Internal Quality Audits

Fastest turnaround time with Quality outputs

Market Research + Technology

24/5 coverage
Value Proposition
 End to End Analytics Capability
• Data Management – Prescriptive Analytics –
Predictive Analytics – Optimization.
 Competency & Skill Set
• Strong Domain Knowledge.
• Technical Competency – Data/BI Architects,
Statistical Modelers.
 Thought Leadership in Business Intelligence,
Data Management & Predictive Analytics.
 Pre built analytical solutions.
 Rapid Deployment process and robust proven
delivery model.
 Scalability – Ability to ramp up quickly.
Client Accolades
Received several accolades from client. Few are…
I would just like to thank you guys for all your hard work. It is truly a pleasure dealing with you guys and I
hope our partnership grows. With service like this I see no reason why it shouldn’t.
XXX and team are very impressed with VM and JP- please acknowledge them. Client says these two
individuals know what they are working on, come across confident and in control and their
communication is good. They have solid background of tabulation which gives the client good comfort.
Overall communication of rest of team has also improved and refined lot more (they still need to be
conscious not to speak fast when talking on phone). Now we need to strengthen our servicing and
visibility for their Europe projects.
I would like to let you know that I am very pleased with the work you have performed.
If you have any evaluation document you would like me to fill in, I would give you the highest possible
scores.
Just want to chime in here and thank you for a quick and timeline fielding process. As you know, I was a
little nervous about the short field term, but you guys delivered and made us look good to the client.
Nicely done. And thank you.
Many thanks for getting this done over the weekend I really appreciate this! You are the champions!
Thank
YOU
www.datamatics.com