Program - WaterCampus Business Challenge
Monday March 2, 2015:
NETWORKING AND BUSINESS MODELS
Introduction
11:00 – 11:30
11:30 – 12:00
12:00 – 12:15
12:15 – 13:00
13:00 – 14:30
14:30 – 15:00
Arrival at Stenden University Hotel
Drive from Stenden University Hotel to WaterCampus Leeuwarden
Welcome
Johannes Boonstra – Wetsus
Buffet lunch
Acquaintance with other candidates
Tour at lab facilities of Wetsus and Water Application Centre (WAC)
Bob van Bijnen – Water Applicatie Centrum
Drive from WaterCampus Leeuwarden to Stenden University Hotel
Business model generation
15:00 – 15:15
Introduction and overlook of the program
Ronald Wielinga - Wetsus
15:15 – 15:45
Introducing pitches participants
15:45 – 16:15
Business Model Canvas – the essentials to create a good business plan
Erik Matien – EnableMi B.V.
16:15 – 16:30
Break
16:30 – 18:00
Afternoon workshop – work-out of the business model canvas
Supported by Erik Matien and Ronald Wielinga
19:00 – 21:00
Dinner at Stenden University Hotel
Hosts: Corina Carpentier and Osman Zafar (former participants)
February 2015
Tuesday March 3, 2015:
VALUE PROPOSITION AND ACTIVITIES
Value proposition
 What added value will your product deliver to the customers?
 Who are you competitors and what makes your proposition unique?
09:00 – 09:15
09:15 – 10:00
10:00 – 10:30
10:30 – 10:45
10:45 – 12:15
12:15 – 13:00
Introduction and overlook Day 2
Theo Vrieswijk - Deloitte
Experienced entrepreneur: value creation
Lute Broens
IP – to protect or not to protect
Gerwald Verdijck – Arnold & Siedsma
Break
Workshop about the value proposition
Supported by: Lute Broens, Theo Vrieswijk and Gerwald Verdijck
Buffet Lunch
Key activities
 What skills do you need for your product?
 What are your key activities and which part will be delivered by partners or third companies?
13:00 – 13:45
13:45 – 14:15
14:15 – 14:30
14:30 – 15:00
15:00 – 17:30
19:00 – 21:00
Experienced entrepreneur: key activities
Maurice Tax – Bright Spark
The challenge of a good proposition
Diederik Jongema – Doefonds Fryslân
Break
Innovation assessment and how to build successful business
Stefan Urioc (BlueTech Research)
Workshop about the key activities
Supported by: Stefan Urioc, Diederik Jongema, Ronald Wielinga
Dinner at Stenden University Hotel
Hosts: Lennard Drogendijk (Inqubator Leeuwarden)
February 2015
Wednesday March 4, 2015:
PRESENTATION WORKSHOP & FINANCE
Presentation workshop
 How to sell your product in 10 minutes or less?
09:00 – 09:15
09:15 – 10:15
10:15 – 10:30
10:30 – 11:45
11:45 – 12:30
12:30 – 13:15
Introduction and overlook Day 3
Ronald Wielinga - Wetsus
Selling your product in 10 min or less
Martijn Repko
Break
Workshop preparing your pitch for the CEO’s
Supported by: Martijn Repko and Ronald Wielinga
Try out: pitches of the participants
Buffet Lunch
Finance
 What are the most important milestones in the development of your company?
 What type of finance will you need, when, how and from whom?
 What are the revenue streams for you company?
13:15 – 14:00
13:45 – 14:30
14:30 – 14:45
14:30 – 17:30
Experienced entrepreneur: finance and revenue streams
Menno Holterman – Nijhuis Industries
It’s all about the money
Reinhard Hübner - SKION
Break
Supported by: Menno Holterman and Reinhard Hübner
CEO-diner – Johannes de Doperkerk , Agora 4, Leeuwarden
19:00 – 20:00
Introduction of the CEO’s and pitches of the participants for the CEO’s
20:00 – 22:30
CEO-diner
Gerard Adema
(CEW)
Erwin Dirkse
(DMT)
Bob van Bijnen
(WAC)
Martien den Blanken
(PWN)
Peter Bulsing
(Bucon)
Maurice Tax
(Bright Spark)
Theo Vrieswijk
(Deloitte)
Micha van Akkeren
(Wetterskip Fryslan)
Johannes Boonstra
(Wetsus)
Stephan Bocken
(Paques)
Paul Buijs
(Berson UV)
Cees Buisman
(Wetsus)
Paul O’Callaghan
(O2 Environmental)
John Zegwaard
(Grontmij)
Frank Goossensen
(Arcadis)
Menno Holterman
(Nijhuis Industries)
Karst Hoogsteen
(WMD)
Reinhard Hübner
(SKION)
Nityen Lal
(ICOS Capital)
Hein Molenkamp
(Water Alliance)
Esther Bosman
(Royal HaskoningDHV)
Marten van der Schoot
(Landustrie)
Gerard Schouten
(Biotrack)
Ton van Remmen
(Van Remmen UV Techniek)
Riksta Zwart
(Waterbedrijf Groningen)
Evert van de Werfhorst
(Capilix)
Jos van Winkelen
(Wetsus)
February 2015
Thursday March 5, 2015:
MARKETING AND SALES STRATEGIES, FINALIZING THE BUSINESS PLAN
Marketing and sales strategies
 How will you position your product/service?
 What makes your proposition unique?
 What are the risks involved, and how to control these?
09:00 – 09:15
09:15 – 10:00
10:00 – 10:45
10:45 – 11:00
11:00 – 11:45
11:45 – 13:00
13:00 – 13:45
Introduction and overlook Day 4
Ronald Wielinga - Wetsus
Experience entrepreneur: from idea to practice
Gerard Schouten – Biotrack
Building your network
Hein Molenkamp – Water Alliance
Break
Marketing and sales in a service company
Paul Roeleveld – Royal HaskoningDHV
Workshop about marketing and sales
Supported by: Gerard Schouten, Hein Molenkamp and Paul Roeleveld
Buffet lunch
Finalizing your business plan
13:45 – 17:30
19:00 – 21:00
Workshop: finalizing the business plan
Supported by: Jacob Duinstra and Ronald Wielinga
Dinner at Stenden University Hotel
Hosts: Hein Molenkamp (Water Alliance)
February 2015
Friday March 6, 2015:
BUSINESS PLAN PRESENTATION AND AWARDS
10:00 – 10:15
10:15 – 12:00
12:00 – 13:00
13:00 – 14:30
14:30 – 15:00
15:00 – 16:00
Welcome
Cees Buisman – Wetsus
Presentation of the propositions to the jury
Arend Vos (president)
Paul O’Callaghan – O2 Environmental / BlueTech Research
Lute Broens – ICOS Capital
Paul Lelieveld – Paques
Lunch
Presentation of the propositions to the jury (continuation)
Arend Vos (president)
Paul O’Callaghan – O2 Environmental / BlueTech Research
Lute Broens – ICOS Capital
Paul Lelieveld – Paques
Award for the best proposition
Goodbye drinks
February 2015