Business Case
Presentation
Template
Business Case Presentation
Components
• Why are we considering
this proposal?
– Strategic alignment
– Opportunity summary
• Problem; market
analysis
• Value proposition
• Solution overview
• Competitive overview;
product positioning
• Go to market strategy
overview
• High-level financial
analysis
• Team
See the NOTES view in PPT
• Ask
for additional information
2
Summary Slide 1
• Why are we here?
• Market analysis
• Differentiation
• Financial analysis
3
Summary Slide 2
• Solution overview
• Competitive analysis
• Team
• Ask
4
Align with corporate strategy
and goals
5
Market Opportunity
Overweight
U.S. Adults =
156M
…who own a
Smartphone =
32M
Wally’s
members
3.7M
..with
Smartphone =
751K
6
Customer Problem and
Value Proposition
7
Solution Overview
• Main features
• Competitive differentiation
8
Competitive Analysis
Direct
Indirect
Alternatives
Any other way to
solve the problem, including “do
nothing”
Share of
Wallet
Other solutions competing
for the money that could be
spent on your solution
Category
Similar solutions, can be delivered in
alternate ways
Product Closest substitutes as perceived by your
target customers
9
Go to Market Strategy
• Sales Channels
• Marketing Communications
10
Financial Analysis
•
•
•
•
•
Revenue
Cash Flow
Break even
IRR
NPV
11
Team
12
Ask
• Your recommendation
• What you need to implement next steps
13
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