The Business Model Canvas
1
Problem or
Job to be done
List the top 1-3 problems/
jobs to be done
Existing Alternatives
List how these problems or
jobs are solved today
6
3
Solution
Outline possible solutions
for each problem or Job
8
Key Metric
List the key numbers that
tell you how your business
is doing
Traction
Unique Value
Proposition
Single, clear, compelling
message that turns unaware
visitors into an interested
prospect
High Level Concept:
List your X for Y analogy.
7
Cost Structure
List fixed and variable costs
4
Product
9
Unfair
Advantage
2
Something that can’t be
copied or easily bought
Customer
Segments
List your target customers
and key users
Size
5
Channels
Early Adopters
List your path to your
customers
List Characteristics of your
ideal customer
Revenue Streams
List sources of revenue
Margins and Market