Eco labeling leads to

advertisement
SOURAV RAINA
RT1903 A65
• Macdonald’s
have
stopped
packaging their hamburgers etc
in polystyrene containers and
now use cardboards which comes
from a renewable resource and is
biodegradable or recyclable .
The production process is compatible with ecosystem
It is compatible with goals of the company
It satisfies the consumers
Eco label is an environmental claim that
appears on the packaging of a product .It
is awarded to a manufacturer by an
appropriate authority. ISO 14020 is a
guide to the award of Eco-labels.
The government of India
launched an Eco-mark Scheme in 1991 to
increase consumer awareness in respect of
environment friendly products. The aim of
the scheme is to encourage the customers
to purchase those products which have less
harmful environmental impact.
Eco labeling leads to
• Improvement of image and sales of products
• Manufacturer’s being more accountable to
environmental impacts.
• Consumer’s awareness that their choice of
product do affect the environment as some
products are less damaging to environmental
than others
• 3 stages led to award of eco-mark in India
The Steering Committee of the MEF determines the product categories for
coverage under the scheme and to formulate strategies for
implementation and future developments of the scheme.
The second stage is the identification of specific products to be selected and
the individual criteria to be adopted by the Technical Committee of CPCB.
In the third stage the Bureau of Indian Standards (BIS) is to certify the
product and formulae contract with the manufacturer allowing the use
of eco-mark.
STATUS FOR ECOMARK DEVELOPMENT
1. Soaps and detergents
2. Paper
3. Food items
4. Lubricating oils
5. Packaging materials
6. Paints and powder coatings
7. Batteries
8. Electrical / electronic goods
9. Food addition
10. Wood substitutes
11. Cosmetics
12. Aerosol propellants
13. Plastic product
14. Textiles
15. Fire extinguisher
16. Leather
Thanks You
Download
Related flashcards
Marketing

46 Cards

E-commerce

29 Cards

Retailing

24 Cards

Trademarks

18 Cards

Create flashcards