Social Media in the Navy
National Navy League Convention
Saturday, October 29, 2011
The state of media
• The internet has surpassed
newspaper and radio as Americans’
main source of news—and is quickly
gaining on television
• If the U.S. Navy Facebook page were
a newspaper, it would have the
circulation of the 12th largest
newspaper in the country!*
• The “big Navy” social media
presence has more of a reach than
the New York Post, Chicago Tribune,
Houston Chronicle, and Philadelphia
Inquirer*
*http://en.wikipedia.org/wiki/List_of_newspapers_in_the_Unit
ed_States_by_circulation
The state of media
No matter the
age, our
audiences are
consuming
online media
more than
television
The state of media
Source: Nielson Social Media Report,
http://blog.nielsen.com/nielsenwire/social/
Navy social media ecosystem
You can’t surge trust
Operation Unified Response
Millington Flood
Operation Tomodachi
Over
6,000
views
“We’ve burned the boats!”
Adding value to the conversation
Veggies: Key messaging &
leadership priorities
Who are your stakeholders?
What do they want to discuss?
How do they want to engage with you?
How will you drive conversation around your key initiatives?
Regardless of the type of
content we serve our
communities, it’s always:
Candy: Relevant, but interesting and fun content
that engages audience
Timely
Unique
Relevant
Being authentic builds trust
among audiences
Creating memorable experiences tells
the Navy story in compelling way
Showing and telling America why we
need a Navy increases sharability
How can we work together?
Expanding the Partnership….
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Continue to repurpose shareable content from Navy
Become a Navy champion
Join the Navy conversation
Create content + venues that Navy can share
…it’s a two-way street!
Resources
View examples from Navy commands and guidance from CHINFO:
http://www.slideshare.net/usnavysocialmedia
Review social media best practices for non-profits and member-based organizations:
http://www.bethkanter.org/welcome/
http://blog.weblinkinternational.com/blog/technology-for-member-based-organizations/
http://www.linkedin.com/answers/non-profit/non-profit-management/NNP_MGM/639437-3128408
http://www.connect2amc.com/uploads/files/11socialmediahandbook.pdf
http://www.socialsignal.com/blog/alexandra-samuel/best-practices-for-non-profits-using-web-2-0
http://www.slideshare.net/wildapricot/social-media-best-practices-for-nonprofit-public-sectororganizations-presented-by-jay-moonah-from-wild-apricot
Join the USNavy conversation: