Connecting Employees to the Organization

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Connecting Employees to the Organization
The Importance of
Connecting
Employees to the
Organization
An analysis of over 300
potential drivers of
engagement found that a
connection between
work and organizational
strategy is the #1 driver
of discretionary effort
among employees.
A sense of connection
with the organization can
drive employee effort by
as much as 32.8%.
Opportunities to
reinforce the
connection between
employees and the
organization include:
Connect Employees’ Roles to the Organization’s Mission, Strategy, and Success
Connecting employees to the organization requires that managers provide three critical types of information to
employees:
1. “Who We Are”
2. “Why We Exist”
3. “How You Help Us Succeed”
The organization’s goals and
strategy: how the organization
operates and what senior leadership
hopes to achieve
The organization’s mission and
vision: why the organization’s
strategy and goals matter
How the employee’s role helps
achieve the mission and vision for
which the company exists.
For example, how the employee’s role
directly or indirectly impacts revenue
goals.
Where to find more information:
 Annual report
 Company Web site
 Corporate communications
 Direct manager
 Employee handbook
Where to find more information:
 Direct manager
 Employee handbook
 Company Web site
 Corporate communications
 Onboarding materials
Where to find more information:
 Job descriptions
 Onboarding materials
 Recruiting function
 Job training discussions
 Performance reviews
 Project feedback
discussions
 Regular check-ins
 Task assignment
conversations
 Onboarding discussions
Corporate Leadership Council
HR Practice
© 2009 The Corporate Executive Board Company. All Rights Reserved.
CLC4380309PRO
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