EPL Fantasy League 2013-14
(TODAY & TODAYOnline)
April 13, 2015
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Fantasy League 2013-14
Summary:
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USP:
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TODAY Fantasy Premier League – Your
chance to play manager and create your
own fantasy football team from the
players in the Barclays Premier League.
TODAY is looking for an exclusive Title
partner for this initiative.
The Title partner can look forward to 10
months (Aug 2013 to May 2014) of
publicity, branding and advertising for
this sponsorship.
Engage users for additional pageviews
/unique users and to drive user’s
stickiness.
Exciting marketing platform for
advertising and sponsorship
April 13, 2015
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Fantasy League 2013-14
How To
Play:
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User selects a fantasy team
of players while remaining
under an imaginary budget.
Users compete against all
users entered based on total
points.
Players are assigned
imaginary values based on
past performance.
Player values may change
throughout the season.
User spends more time on
website than for simpler to
play “Predictor” style games.
Free for all to sign up!
April 13, 2015
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Fantasy League 2013-14
Mock up – Subject to changes
April 13, 2015
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Fantasy League 2013-14
Publicity /
Marketing Plan
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Announcement of partnership upon confirmation of sponsor
4 weeks of recruitment ads to drive sign ups (mid July)
Weekly Updates in TODAY – to list the top managers
Monthly prizes will be given out to the manager with the
most points for the month
Prize-giving and photo session at Title Sponsor’s outlet with
post photo story in TODAY
Grand prize for Season’s Top Manager. Prize-giving and
photo session at Title Sponsor’s outlet with Editorial story in
TODAY
Celebrities will be invited to set up teams and play the
Fantasy league
Cross publicity plans on MediaCorp platforms
April 13, 2015
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Fantasy League 2013-14
TODAY-XXX FANTASY LEAGUE SPONSORSHIP
Investment
Entitlements – Print
$180,000 + Prizes
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Naming rights, co-branding with Today
Logo acknowledgement on call for participation ads (x 4 ins)
Logo acknowledgement on weekly FL updates (x 40 ins)
• Able to include subtle sponsor message
Picture story on monthly and season winner (x 11 ins)
5x FPFC ROP to be scheduled within sponsorship period
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Entitlements - Online
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Todayonline – Sports Section
• 100% SOV – Leaderboard and Showcase Banner
Fantasy League Microsite
• 100% SOV – Skinner, Leaderboard and Showcase
Banner
• eDM blast - Weekly
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Entitlements - Others
Product-Type Exclusivity
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Logo acknowledgment on our BTL collaterals (cheque,
lanyards, etc)
One
Thank you
April 13, 2015
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