MOON CAKE
(ECONOMICS PROJECT)
Vanessa Lam (18)
Janice Chan (5)
Karen Lam (19)
Phoebe Lo (25)
Ruby Tin (33)
Sharon Wong (38)
WHAT IS MOONCAKE?
 Chinese
pastries traditionally eaten during the
Mid-Autumn Festival
 for lunar worship and moon watching.
 regareded as in indispensable delicacy on this
occasion
 represent reunion of the family
 round or rectangular in shape
FROM WHEN WE STARTED TO EAT MOONCAKE?
 People
said that in the yuen dynasty, they
put slips inside the mooncake for sending
messages.


Snowy
mooncake

Ice-creak
mooncake
Traditional
mooncake
more expensive
 more new flavour
 western style + chinese style
 different textures
 new element
 more suitable for teenagers
 more attractive
 modern
 different combination

more popular among elderly
 traditional
 have the real taste of moon cake
 can call back the memory about
mid autumn festival
 share with family
 have lotus seed paste
 the traditional chinese people
think that eating the mooncake
can grant us peace

(68 interviewees)
ANALYSIS
 Most
of the people buy mooncake before the
mid-autumn festival
 Reasons that people do not buy mooncake
They received from others as a gift (most of
them)
They do not eat mooncake
ANALYSIS
 People
buy mooncakes which are cheaper
 They also concern about the feature of the
mooncake and the kind of mooncake
 Traditional mooncake
 Snowy mooncake
 Ice-cream mooncake
 Public praise is another important factor
ANALYSIS
 People
prefer traditional mooncake Maxims
 They are also interested in the modern
mooncake
 Snowy mooncake – Taipan
 Ice-cream mooncake – Haagen-Dazs
ANALYSIS
 More
the half of the interviewees think
that the price of the mooncake isn’t
reasonable
 A bit expensive
WHY THE MOON CAKE'S PRICE DECREASES AFTER THE
FESTIVAL?
People usually buy moon cakes to celebrate the MidAutumn Festival
 Just a few people really like eating moon cakes
 It is a tradition for people eating moon cake before the
festival
 The companies start to have discounts on or before the
festival

This is their peak season for the company to earn money
 From the data provided, we can see that a lot of
companies sell coupons and have discounts around a
week before the Festival
 This is their skills to make profit and promote the moon
cakes

LINE OF ARGUMENT
1.
2.
3.
It is an annual celebration
It has great fun to eat mooncake on this day
Mooncake is a symbol for mid- autumn
festival
There is no substitute other than mooncake
4.
5.
6.
Many Chinese families want to celebrate for the
mid- autumn festival by buying mooncakes
Share with their relatives and friends
Gifts for colleagues, companies, customers…
Huge demand for mooncakes before the
mid- autumn festival.
THEREFORE…
 The
market demand is huge
 A surge in demand for mooncakes
 There’s only limited supply of mooncakes before
the mid- autumn festival
 The prices of mooncakes are more expensive
before the festival
IN CONCLUSION
The price of moon cakes are a little bit expensive
 However, people wants to celebrate Mid-Autumn
festival  buy moon cakes  huge demand of moon
cakes  price rise


After Mid-Autumn, people do not need moon cakes
anymore  No one buy  price decrease
THE
END