Winning Mob-Ex Awards
with Buspak’s BMI Solution
on Signature Buses
Dec 2013
We believe …
“Out
of Home
media has always enjoyed the privilege geographically
of being close to the Point
of Purchase.
Now more than ever, the advancement of mobile technology pushes one big
step further to transform the consumer behavior from merely locate to
navigate with customized marketing messages connecting people on-the-go,
Anytime, Anywhere.
Media vendors with location-base applications today go beyond just
broadcasting advertising messages but to create opportunities for marketers
to do transactions.”
Arome Bakery Mooncake Campaign
Trigger / Awareness
Bus Ad on-the-go
Consideration
Search/Locate
buzplay on-the-go
Action / Acquisition
Webus on-the-go
• Fully wrapped Arome theme bus • Broadcast of TVC, game promo • Zone-based treasure hunt game
with “premium” showcased in-bus, to amplify the bus ownership &
to allow further engagement in a
to hold tasting event in town to
encourage participation
fun & rewarding approach
create buzz around the retail • To stimulate audience’s
• Wallpaper download with Japan
stores in the town
appetite and impulse purchase
celebrities to arouse interest
at nearby stores
The unique combination of all media assets to maximize campaign
awareness, drive brand consideration and induce purchase transaction
of products or services along the consumer journey
Arome Bakery Mooncake Campaign at A Glance
Best Location-based Marketing
via Buspak BMI Solution
Treasure Hunt Game to Allow Further Engagement
2 X Screens
Interaction
Promotional message to call for action to
play zone-based treasure hunt game
Catch all 8 mooncake flavors
around the town to win prizes
Arome Bakery Mooncake Bus Event
Capitalize the moving theme bus to
hold the tasting event
Premium and mooncakes giveaways
to arouse market noise
To create an tasty atmosphere which surrounded with
Arome mooncakes and AKB48 celebrities on-the-go
Invite passenger to play zone-based treasure
hunt game to win prizes
Campaign Achievement
No. of Plays: 36,600+
Wallpaper Download: 320
Over 1,800,000* of campaign
impressions delivered during game period
No. of Clicks: 42,600+
CTR: 2.35%
* Campaign impressions included: Webus App main & baby banners, section icon, pop up page & game promotion page
Signature Bus Ride on
BMI Solution can deliver
THANK YOU
SALES ENQUIRES : (852) 2235 3900