Social Media tools
Bert Van Wassenhove - Managing Director
Amphion - iBert
digital fuel
3-step model
Listen
Engage
Act
digital fuel
3-step model
Listen
Determine Where Conversations are Happening
Make sure you cover all relevant channels
Social Networks / Online Communities: Twitter/Facebook
Social Bookmarking Sites/Social News Sites/Social Music Sites
Video & Photo Sharing Sites: YouTube/Flickr
SlideShare
Blogs and Forums / Discussion Boards
Consumer Review Sites
Wikis
digital fuel
3-step model
Engage
Take part in the conversation
Disclose your identity
Start simple
Comment
Answer
Praise
Behave
Courteous
Open
Honest
Informed
24/7
digital fuel
3-step model
Act
Ask yourself: WHY?
Viral buzz
Brand building
Sales
Build community
Choose your battlefield
digital fuel
The Market
Monitor
Post-facts search and
analyse what
Monitoring:
Analytics/Platforms:
happened.
Google
alerts
Google analytics
Trackur
Postrank
•Google: the best search
engine (also
Social Mention
Strutta
real-time)
Attentio
•Topsy: add limited analytics
Viral
Heat
•Social
Mention: adds
more
Track
performance
interpretation, but often
Radian6
Swixgets it wrong
Hubspot
Klout
Search:
Google
Topsy
Push Out
Spreadid
Manage Presence
Spredfast
Hootsuite
Tweetdeck
Strongmail
Lithium
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Topsy
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The Market
Push Out
Monitor
Manage Presence
Pro-active monitoring of conversation:
Search:
Google
Topsy
Monitoring:
Google alerts
Trackur
Social Mention
Attentio
Viral Heat
Radian6
Hubspot
Spreadid
Analytics/Platforms:
•Google Alerts: Sends messages when
Google
analytics
new search
results are found.
Postrank
•Trackur: Free simple tracking (save
Strutta
searches)
•Advanced tools: Add intelligence such
Spredfast
Hootsuite
Tweetdeck
Strongmail
as interpretation
of sentiment, trends,
Track
performance
etc.
Swix
Klout
Lithium
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Trackur
digital fuel
The Market
Push Out
Monitor
Search:
Google
Topsy
Monitoring:
Google alerts
Trackur
Social Mention
Attentio
Viral Heat
Radian6
Hubspot
Analytics/Platforms:
Google analytics
Postrank
Strutta
Track performance
Swix
Klout
Manage Presence
Analyze the influence of social on your
presence
Spreadid
•Google Analytics: Origin of traffic,
Spredfast
Hootsuite
Tweetdeck
popular content in social, ...
•Postrank: Monitor how your content is
spread online.
Strongmail
•Strutta: Organize contests and track
their social success
Lithium
digital fuel
The Market
Push Out
Monitor
Search:
Google
Topsy
Monitoring:
Google alerts
Trackur
Social Mention
Attentio
Viral Heat
Radian6
Hubspot
Lithium
Analytics/Platforms:
Google analytics
Postrank
Strutta
Spreadid
Manage Presence
Spredfast
Hootsuite
Tweetdeck
Strongmail
Track performance
Swix
Klout
Keep an eye on your performance
•Swix: A social media dashboard
•Klout: Your position in social media
(could be a KPI)
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Swix
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The Market
Monitor
Monitoring:
Analytics/Platforms:
Extend your reach
Google alerts
Google analytics
Trackur
Postrank
•Spreadid:
Stimulate online
Social Mention
Strutta by mailing your fanbase
conversation
Attentio
with news
Viral Heat
Track performance
Radian6
Swix
Hubspot
Klout
Search:
Google
Topsy
Push Out
Spreadid
Manage Presence
Spredfast
Hootsuite
Tweetdeck
Strongmail
Lithium
digital fuel
Spreadid
digital fuel
The Market
Push Out
Monitor
Search:
Google
Topsy
Monitoring:
Google alerts
Trackur
Social Mention
Attentio
Viral Heat
Radian6
Hubspot
Spreadid
Analytics/Platforms: Manage your presence
and activity
Google analytics
•Spredfast: ...
Postrank
•HootSuite: Multiple accounts, multiple
Strutta
Track performance
Swix
Klout
channels and multiple users + analytics
•Tweetdeck: Best “live” dashboard
Manage Presence
Spredfast
Hootsuite
Tweetdeck
Strongmail
Lithium
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HootSuite
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How to start?
Combine a number of tools:
Analytics (analyse your own property)
Google analytics
Monitoring (monitor the outside world)
Responsive: Google
Pro-active: Trackur
Interaction:
Hootsuite
In a later stage replace Trackur by an advanced tool
Attentio
Viral Heat
Radian6
Hubspot
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Bedankt voor uw aandacht
We zien elkaar op Twitter: @ibert
digital fuel