February 2014
Viewing Trends Overview
Total Viewing February 2014
Irish adults aged 15+ watched TV for an average of 3
hours and 46 minutes each day in February 2014
92% (3hrs 27 mins) of this viewing was live with the
other 8% (19mins per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Average Minutes Viewed Daily
February 2014
Housekeepers watched almost 4 ½ hours of TV daily in
February
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
TV Viewing Live v Time shift Year on Year
Jan 2014 v Jan 2013
PVR Ownership
Jan 2013 53%
Jan 2014 54%
PVR ownership is now at 54%. The vast majority of
viewing is to live TV. The % of live TV viewing has grown
year on year for younger audiences and remained static
for individuals.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Weekly reach of TAM Ireland subscribing channels
February 2014
TAM Ireland subscribing channels reached 93% of housekeepers,
92% of housekeepers with kids, 91% of ABC1 adults and 82% of
15-34 yr olds each week in February
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
Total Commercial Impacts
February 2014
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
Average Number of Commercial Spots seen per Day
February 2014
Audience
Average Number of Spots seen per Day
Individuals 4+
37
Adults 15+
41
Adults 15-24
27
Adults 15-34
30
Adults 25-44
32
Adults 45+
52
Adults ABC1
31
Housekeepers
50
HK with Kids
40
Children
19
Source: TAM Ireland Ltd / Nielsen TAM
Based on ROI Commercial Channels, Consolidated, National
Top 10 Advertisers February 2014
Based on 30” sec 000s, Individuals 4+
1
2
3
4
5
6
7
8
9
10
BSKYB LTD
PROCTER & GAMBLE IRELAND
UPC
UNILEVER
HYUNDAI IRELAND
LIDL IRELAND GMBH
RECKITT BENCKISER
DIAGEO
NESTLE IRELAND LTD
EIRCOM
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National
Top Shows on TAM Ireland Subscribing Channels, Individuals 4+
February 2014
RTÉ One
RTÉ One +1
RTÉ Two
TV3
3e
TG4
UTV
Channel 4
Channel 4+1
E4
E4+1
More 4
Sky 1
Sky News
Sky Sports 1
Sky sports 2
Sky Sports News
Sky Living
TLC
MTV Music
Sky Sports 3
Sky Sports 4
Amber
Fair City
Donal Walsh – My Story: Reality Bites
Coronation Street
Keith Barry: Brain Hacker
Rugbai Beo 2013
FA Cup
Benefits Street
Film: Bridesmaids
How I Met your Mother
The Big Bang Theory
Grand Designs
Moone Boy
Sky News at Five with Jeremy Thompson
Live Ford Super Sunday
Live Premier League Darts
Gillette Soccer Saturday
Criminal Minds
Cake Boss
A-List Playlist
Real Sociedad v Barcelona - Live
Live Dubai Desert Classic Golf
Sky Living +1
Sky Atlantic
Sky 2
MTV
Nickelodeon
Nick Jr
Nick Toons
Comedy Central
Comedy Central +1
Comedy Central Extra
Discovery
E! Entertainment
Universal
At the Races
Dave
Gold
Alibi
Setanta
Watch
Pick
Challenge
Criminal Minds
True Detective
Moone Boy
The Valleys
Victoreous
Paw Patrol
Spongebob Squarepants
Mike and Molly
Friends
Sex and the City
Fast n’ Loud
Keeping up with the Kardashians
Law and Order Special Victims Unit
Race Day Live
Mock The Week
Fawlty Towers
The Doctor Blake Mysteries
Allianz NFL 2014
Masterchef South Africa
Surveillance Oz
Celebrity Who Wants to be a Millionaire
Source: TAM Ireland Ltd / Nielsen TAM
Top Individual Programme by Channel, Individuals 4+, Consolidated, National