April 2014
Viewing Trends Overview
Total Viewing April 2014
Irish adults aged 15+ watched TV for an average of 3
hours and 16 minutes each day in April 2014
91% (2hrs 58 mins) of this viewing was live with the
other 9% (17mins per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Average Minutes Viewed Daily
April 2014
Housekeepers watched almost 4 hours of TV daily in April
2014
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
TV Viewing Live v Time shift Year on Year
April 2014 v April 2013
PVR Ownership
Jan 2013 53%
Jan 2014 54%
PVR ownership is now at 54%. The vast majority of
viewing is to live TV. The % of live TV viewing has grown
slightly year on year for younger audiences and remained
static for individuals.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Weekly reach of TAM Ireland subscribing channels
April 2014
TAM Ireland subscribing channels reached 90% of housekeepers,
88% of housekeepers with kids, 85% of ABC1 adults and 84% of
25 - 44 yr olds each week in April
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
Total Commercial Impacts
April 2014
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
Average Number of Commercial Spots seen per Day
April 2014
Audience
Average Number of Spots seen per Day
Individuals 4+
32
Adults 15+
36
Adults 15-24
23
Adults 15-34
27
Adults 25-44
29
Adults 45+
45
Adults ABC1
28
Housekeepers
44
HK with Kids
35
Children
15
Source: TAM Ireland Ltd / Nielsen TAM
Based on ROI Commercial Channels, Consolidated, National
Top 10 Advertisers April 2014
Based on 30” sec 000s, Individuals 4+
1
2
3
4
5
6
7
8
9
10
UNILEVER
PROCTER & GAMBLE IRELAND
LIDL IRELAND GMBH
BSKYB LTD
ALDI STORES LTD
RECKITT BENCKISER
DIAGEO
LOREAL
KELLOGGS
MCDONALDS RESTAURANT
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National
Top Shows on TAM Ireland Subscribing Channels, Individuals 4+
April 2014
RTÉ One
RTÉ One +1
RTÉ Two
TV3
3e
TG4
UTV
Channel 4
Channel 4+1
E4
E4+1
More 4
Sky 1
Sky News
Sky Sports 1
Sky sports 2
Sky Sports News
Sky Living
TLC
MTV Music
Sky Sports 3
Sky Sports 4
The Late Late Show
Fair City
Champions League Live
Coronation Street
The Graham Norton Show
GAA Beo
Britain’s Got Talent
Channel 4 Racing – Grand National
Googlebox
The Big Bang Theory
The Big Bang Theory
The Good Wife
Modern Family
Business Live
Live Ford Super Sunday
Live Heineken Cup Semi Final
Gillette Soccer Saturday
Grey’s Anatomy
Gypsy Sisters
Sam Smith: MTV Brand New Live
Live Heineken Cup Quarter Final
The Masters Final Round Live.
Sky Living +1
Sky Atlantic
Sky 2
MTV
Nickelodeon
Nick Jr
Nick Toons
Comedy Central
Comedy Central +1
Comedy Central Extra
Discovery
E! Entertainment
Universal
At the Races
Dave
Gold
Alibi
Setanta
Watch
Criminal Minds
Game of Thrones
Modern Family
Ex on the Beach
Sam & Cat
Peppa Pig
Power Rangers Mega Force
The Middle
Friends
Sex and the City
Auction Hunters
Giuliana & Bill
Law and Order Special Victims Unit
Race Day Live
Storage Hunters
Only Fools and Horses
New: Castle
Premier League
Grimm
Pick
Challenge
Nick Jr 2
Brazil’s Children
TNA Xplosion
Peppa Pig
Source: TAM Ireland Ltd / Nielsen TAM
Top Individual Programme by Channel, Individuals 4+, Consolidated, National