Irish adults aged 15+ watched TV for an average of 3 hours and 10 minutes each day in September 2014
90% (2hrs 52min) of this viewing was live with the other 10% (18 mins per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Sept 2014
Housekeepers with Children watched 3 hours 18 mins of
TV daily in September 2014
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Aug 2014 v Aug 2013
PVR Ownership
Sept 2013 55%
Sept 2014 57%
PVR ownership is now at 57%. The vast majority of viewing is to live TV. The % of live TV viewing has remained decreased slightly year on year for individuals and has remained static for younger audiences.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Sept 2014
TAM Ireland subscribing channels reached 90% of housekeepers,
91% of housekeepers with kids, 85% of ABC1 adults and 83% of
25 - 44 yr olds each week in August
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Sept 2014
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day
September 2014
Audience
Individuals 4+
Adults 15+
Adults 15-24
Adults 15-34
Adults 25-44
Adults 45+
Adults ABC1
Housekeepers
HK with Kids
Children
Average Number of Spots seen per Day
32
35
22
24
28
44
27
42
35
14
Source: TAM Ireland Ltd / Nielsen TAM
Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers August 2014
Based on 30” sec 000s, Individuals 4+
1 PROCTER & GAMBLE IRELAND
2 UNILEVER
3 BSKYB LTD
4 DIAGEO
5 TESCO IRELAND
6 LOREAL
7 MCDONALDS RESTAURANT
8 HEINEKEN IRELAND
9 NATIONAL LOTTERY
10 METEOR MOBILE COMMUNICATIONS
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

Share & Reach September 2014
Individuals
Channel
\
Variables
RTÉ One
RTÉ One + 1
RTÉ Two
RTÉjr
TV3
TG4
3e
Setanta Ireland
UTV
Channel 4 NI
Channel 4 Ireland
Channel 4 + 1 Ireland
Comedy Central
Comedy Central +1
Comedy Central Extra
Discovery Ireland
Discovery ID Ireland
E4
E4 +1
E! Entertainment
Reach % Share
86.9
18.38
30.4
82.6
0.54
6.59
11.1
83.2
60.8
69.3
0.56
11.12
1.83
2.56
18.4
39.1
31.2
27.4
20.8
31.3
22.4
20.2
22.2
7.4
32.2
23.4
21.0
0.56
0.15
0.67
0.36
0.43
0.35
2.47
0.97
0.61
0.34
0.84
0.33
0.34
MTV
Nickelodeon
Nick Jr
Nicktoons
Nick Jr 2
Sky 1
Sky News
Sky Sports 1
Sky Sports 2
Sky Sports News HQ
Sky Living
Sky Living + 1
Sky Atlantic
Sky 2
16.8
28.0
Universal Channel Ireland 16.8
At The Races 7.7
Dave 25.0
14.8
6.5
28.0
27.1
19.7
GOLD
More4
Alibi
19.7
13.1
14.4
12.2
6.8
40.7
27.8
28.7
32.6
11.1
0.22
0.29
0.49
0.35
0.44
0.78
0.09
1.33
0.54
0.20
0.25
0.27
0.63
0.58
0.25
1.13
0.92
0.38
0.66
0.46
Watch
TLC
MTV Music
Pick
Challenge
Sky Sports 3
Sky Sports 4
Sky Sports 5
BBC1
BBC2
Other
Total TV
17.0
26.5
11.9
13.6
18.7
7.6
9.8
9.0
55.7
46.7
0.19
3.36
1.35
93.5
32.38
96.5
100.00
0.30
0.42
0.10
0.12
0.48
0.16
0.85