July 2014
Viewing Trends Overview
Total Viewing July 2014
Irish adults aged 15+ watched TV for an average of 3
hours and 9 minutes each day in July 2014
92% (2hrs 54 mins) of this viewing was live with the
other 8% (15 mins per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Average Minutes Viewed Daily
July 2014
Housekeepers watched 3 hours 21 mins of TV daily in July
2014
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
TV Viewing Live v Time shift Year on Year
July 2014 v July 2013
PVR Ownership
April 2013 54%
May 2014 56%
PVR ownership is now at 56%. The vast majority of
viewing is to live TV. The % of live TV viewing has
remained static year on year for individuals and has
increased slightly for younger audiences.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National
Weekly reach of TAM Ireland subscribing channels
July 2014
TAM Ireland subscribing channels reached 88% of housekeepers,
86% of housekeepers with kids, 81% of ABC1 adults and 80% of
25 - 44 yr olds each week in July
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National
Total Commercial Impacts
July 2014
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National
Average Number of Commercial Spots seen per Day
July 2014
Audience
Average Number of Spots seen per Day
Individuals 4+
33
Adults 15+
36
Adults 15-24
24
Adults 15-34
25
Adults 25-44
27
Adults 45+
46
Adults ABC1
26
Housekeepers
42
HK with Kids
31
Children
18
Source: TAM Ireland Ltd / Nielsen TAM
Based on ROI Commercial Channels, Consolidated, National
Top 10 Advertisers July 2014
Based on 30” sec 000s, Individuals 4+
1
2
3
4
5
6
7
8
9
UNILEVER
10
KELLOGGS
PROCTER & GAMBLE IRELAND
RECKITT BENCKISER
LOREAL
LIDL IRELAND GMBH
ALDI STORES LTD
BSKYB LTD
DIAGEO
MCDONALDS RESTAURANT
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National
Top Shows on TAM Ireland Subscribing Channels, Individuals 4+
July 2014
RTÉ One
RTÉ One +1
RTÉ Two
TV3
3e
TG4
UTV
Channel 4
Channel 4+1
E4
E4+1
More 4
Sky 1
Sky News
Sky Sports 1
Sky sports 2
Sky Sports News
Sky Living
TLC
MTV Music
Sky Sports 3
Sky Sports 4
Michaella Peru, and the Drugs Run
Fair City
2014 FIFA World Cup
Coronation Street
UFC Live
GAA Beo
Coronation St
Rise of the Planet of the Apes
Rise of the Planet of the Apes
The Big Bang Theory
Two Broke Girls
My Big Fat Gypsy Weddings
Modern Family
News, Sport, Weather 30
Live Manchester City V Liverpool
Live Test Cricket: Eng V Ind
Sky sports News at Seven
Hannibal
Cake Boss
Who’s Hottest?
Live GAA Hurling
Live PGA Tour Golf
Sky Living +1
Sky Atlantic
Sky 2
MTV
Nickelodeon
Nick Jr
Nick Toons
Comedy Central
Comedy Central +1
Comedy Central Extra
Discovery
E! Entertainment
Universal
At the Races
Dave
Gold
Alibi
Setanta
Watch
Nothing to Declare
Banshee
Footballs Funniest Moments
Geordie Shore
Victorious
Ben and Holly’s little Kingdom
Spongebob Squarepants
Southpark
Two and a Half Men
Friends
Gold Rush
Keeping up with the Kardashians
NCIS
Winning Post
8 Out Of 10 Cats
Monty Python Live: One Down, Five to Go
Death in Paradise
F1 Grand Prix Race 2014
Beverly Hills Pawn
Pick
Challenge
Nick Jr 2
Criminal Minds
Classic Who Wants to be a Millionaire
Peppa Pig
Source: TAM Ireland Ltd / Nielsen TAM
Top Individual Programme by Channel, Individuals 4+, Consolidated, National