Multi-Tiered Offerings to the
Connected Home Space
Lewin A.R.W. Edwards
Honeywell Security Products of the Americas
3/22/2012
Introduction
The connected home market is not homogeneous.
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Needs of different segments are stratified.
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Significant knee points exist in system scalability.
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Most vendors design offerings for perceived largest
segments without providing a higher or lowerfeatured alternative.
Honeywell has the resources to provide a
comprehensive group of offerings.
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Three Tiers of Consumers
Basic
Custom
Flexible
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Little or no interactivity.
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Complex behaviors but
limited scope of devices.
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Very complex use cases,
many disparate devices.
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Set back thermostat
when leaving the home
Turn on a light or two as
you return home
View family member or
pet via IP cameras
Cookie-cutter system,
little or no setup.
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Scene programming
Lighting control
(dimmers, switches,
motorized shades)
Locks and door control
Granular thermostat
control
Events triggered from
sensors and rules
Configurable by enduser
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A/V integration
“Universal remote”
Support for many
different interfaces,
protocols and standards
Custom programming
Significant pro-level
work required to
commission system
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$100-$500
$500-10k
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$10-50k… or more!
Connectivity – A Common Need
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Smartphone apps, web portal and/or direct connectivity to device.
A variety of service levels (a la carte and bundles).
UX consistency is a key factor.
Some channels will require the ability to skin or portal the connectivity part of the offering.
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Honeywell’s solutions… (explanations to follow)
Basic
Flexible
Custom
“Z-Bridge”
“Tuxedo Touch”
Third party integration
“Lynx 5100”
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We work with major
partners in the home
automation, lighting and
AV control spaces.
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Share APIs, develop
drivers.
Connectivity – Total Connect
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Modular web portal
Smartphone apps for all major platforms
UX common with Tuxedo Touch and Lynx 5100
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Basic: Z-Bridge (+ optional cameras)
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Supports up to four Z-Wave devices (thermostats
and lights only)
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Very simple use case:
• Arm system AWAY, thermostat goes into
setback and lights switch off.
• Disarm system, thermostat returns to normal
and lights switch on.
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Designed as an auxiliary product for an existing
Honeywell 5800 wireless security systems
(Not shown: Total Connect IP cameras may be sold to
the same segment alongside Z-Bridge).
Total Connect Interaction
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Total Connect can remotely arm/disarm the security system.
Also view IP cameras remotely through web or smartphone.
This category of user doesn’t need anything more sophisticated.
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Flexible: Tuxedo Touch and L5100
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Tuxedo Touch is a keypad for our hybrid panels.
Lynx 5100 is a standalone, self-contained system.
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Much more complex use cases than Z-Bridge
• Configure Z-Wave scenes
• Use dimmers, control thermostats with fine
granularity
• Trigger scenes from alarm panel events, or
from Z-Wave devices – not just arm/disarm
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Supports lights, locks, thermostats and motorized
shades.
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Tuxedo Touch also has:
• Ability to view IP cameras directly
• Built-in web server for local UI mirroring, e.g.
on Google TV.
Total Connect Interaction
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Total Connect controls the security panel, as before – arm, disarm, bypass etc.
Latest version of Total Connect also provides home automation control.
Tuxedo Touch provides on-board local web server with direct mirror of
touchscreen UI. Can be viewed on iPad, smartphone, laptop, etc. DDNS
compatible.
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Custom: Third Party Integration
Highly customized installations; many options!
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Currently we work with: Control4, Crestron, AMX, Savant, Lutron, …
Honeywell provides the security products, API information and hardware interface
modules. In some cases we also develop device drivers.
The third party (or third parties) provide complex functionality requiring specialized
interfaces to many different components from other third parties, e.g. home theater.
The Honeywell component often includes Tuxedo Touch family product as a UI.
“Firewall” between lifestyle and life safety elements
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Third party system lives on the lifestyle side of the firewall.
Honeywell hardware provides the life safety; UL-listed peripherals.
AlarmNet provides safe delivery of alarm messages over GSM and/or broadband.
Our focus is on seamless integration and comarketing.
Connectivity (Total Connect + …)
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Total Connect still controls the security panel; it’s the “failsafe” redundant path
available over GSM or broadband.
Different third party systems may offer their own online services.
Typically deploy both connectivity solutions.
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Conclusion
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Understand different sets of end-user needs.
Design offerings from these needs down.
Recognize that relatively few users upgrade.
Analyze which SKUs might be common to different
offerings.
Questions?
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