October 2010
Maxxam Rebranding
CONFIDENTIAL

 Customers told us what matters to them: the expertise and the
experience of our people
 We need to listen to them and refine what we already do well
 We want to create success for our customers so that we become the clear choice for analytical services and solutions
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 We are working hard to better understand our customers’
business and work with them throughout their processes
 We will share our knowledge to serve them better
 We are leveraging the expertise of our people to help solve our customers’ challenges
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 We are re-energizing the
company with a clear purpose: common vision, mission, values
 We will communicate our promise to customers through a new tagline: “Success Through
Science”
 We will reinforce this change through a new, updated look &
feel, that will be used consistently
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 Our business strategy and the markets we serve
 Our commitment to consistently deliver quality and service
 Our core values of
Collaboration, Integrity,
Innovation, and Performance
 Our name and logo
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 Get engaged – Learn more, ask questions, make suggestions
 Make it personal: Ask yourself “What can I do in my current role to contribute to making Maxxam the clear choice”?
 Make it happen: This vision will only come to life if we all do something differently.
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Screenshot maxxam.ca

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 Update your email signature
 Remember that your primary email address has changed:
(jsmith@maxxam.ca)
 Update your employee profile on
Maxxnet
 Check out the “Brand Standards
Guide” on Maxxnet
 Follow Jon’s blog on more rebranding topics
Screenshot maxxam.ca

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 Our new value icons
 More “Own it” activities. Next up:
Integrity – Do the right thing,
always. (November)
 Launch of Maxxam’s Sustainability initiative
 More customer training programs
 New look and feel for sample reception areas, and updated building and vehicle signage. maxxam.ca

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