Rebranding of
the London
Docklands
REBRANDING
You are to research and
produce a case study of the
London Docklands
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You must include:
Why did the docklands need to rebrand (inc
map)
 How did they rebrand the area
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Has it been a success
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What schemes were used
How did the infrastructure change
Was it straightforward
Think of different perspectives and points of view
Look at data (eg census, how can we measure its
success)
Have there been an negatives impacts
What do you think?
 Was
the rebranding of the London
Docklands a success?
Final Thoughts
 ‘You
can never rebrand and regenerate
areas and help everyone. As long as the
majority of people win, that’s ok’
 How
far do you agree with this?